Help me with this: We're designing a web site and have a huge difference of opinions on how to handle these scenarios:
Scenario 1: One consumer asks for a Private Showing on 4 properties. Those 4 requests go to 4 different REALTORS®.
Scenario 2: That Consumer's requests go to one REALTOR® 4 times.
If M.I.T. is correct in their study last year, there's a 100 X greater chance of a favorable result if you get back to that customer within 5 minutes vs. even 30 minutes, let alone a day, etc.
98% of consumers say they'll work with the first REALTOR® to respond.
We're sending out an "Instant Agent Alert®" text message that tells you the clock is ticking and you should check your email for that lead.
2 part question: What's better for the Consumer? (Leading question; a quick response is better, isn't it?)
What's better for a REALTOR®? If the feeling is that 93% of all leads go nowhere, how many of those leads were followed up on in 5 minutes vs. 5 hours or 5 days?
It's About Service® Isn't it?
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