How Far is too far?

Real Estate Agent with Trinity Realty Group
As a Real Estate agent we naturally are willing to help any buyer or seller with their home.  We want to jump on leads.  We want to be the first to grab that great referral.  I mean that is our business right?  When do you realize you've gone over your head?  Being an agent in a tri state area is a wonderful feeling.  You have access to three states, hundreds of counties, thousands of cities, and tons of towns.  How far do you go for that referral or lead? yes your licensed in that state but it's a over 50 miles away!  It's a sure thing slam dunk they want to buy and sell.  Do you drive that 50 miles to do the open house every other weekend until it's sold.  How often do you go and check on that house?  Or do you stay within your 10 -25 mile radius that is over saturated and it's hard to get a lead or referral because their is a Realtor in every 3 families you market or farm.  What is too far to go for a lead?

Comments (7)

Jeff Fulgham
T.U.P. Realty - Tupelo, MS
Broker E-Pro ABR
Girl you better get out there and get that lead.
May 17, 2007 06:08 AM
Tia Stanley
Trinity Realty Group - Clinton, MD

Oh no I didn't refuse a lead not by any means.  I was getting some advice on what is to far.  Thank you though that was very encouraging.


May 17, 2007 06:14 AM

for me, it depends on the property/situation, etc. If it's going to be a tough sell, I would think twice about going 50 miles.

May 17, 2007 06:55 AM
Aja Iglesias-Terrell
Exit PowerHouse Realty - Bowie, MD

Tia, I believe this is one of those "CEO" questions.  When I am confronted with a decision, such as the one you have presented, I go through a quick self examination process.  I have a few criteria that must be met in order to make my business decisions.  Let me outline them for you.

1.  How much referral business and money do I want to make from this lead?

2. How much referral business and  money do I want to make from this lead?

and #3, you guessed it. How much referral business and money do I want to make from this lead?

Honestly, you need to do two things to answer this question, because you can potentially gain from both.

1.  Decide on your area in which you want to do business and DO your business.  Become an expert of this particular geographical area, from the political effect on the real esate industry to the history.  This will help you reign in your area.

2.  With regards to traveling a distance for a lead, initiate contact with the lead by gaining as much information as possible (i.e. how soon are they trying to purchase, have they obtained a mortgage approval, and most importantly are they willing to take a look at your market area). 

If you decide that the distance is not a problem, then just as Jeff stated, "Girl...get that lead"

On the other hand, if you come to a point and the area and distance are too far and/or you are not as familiar with the area, then pass that lead on to another agent within your brokerage and, "Girl...get that referral fee", which mind you can be 30% or whatever you and the other agent agree upoon.

Good Luck and great travels!





May 17, 2007 10:31 AM
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA

I am good for a 100 miles.

May 17, 2007 11:17 AM
Alexander Harb
Knights Investing - Mesquite, TX
Dallas, Texas Real Estate Investing

I would say it depends on how much I am going to make from that listing, lead or client.....

I was going to be helping a buyer purchase an ISLAND in the Florida commission would have been $125,000, so I had NO problem flying out there to look at the island with him and hiw wife..... see what i mean?


May 17, 2007 07:42 PM
Bob Sloop, Consultant, Indianapolis, IN
RS Mortgage Consulting - Indianapolis, IN
Tia, whatever is comfortable for you and your client, some questions you might ask is weather or not your going to have to babysit this client and hold their hand through this transaction, and have to drive to their home often.  Back to the comfortable part should answer your question I hope. 
May 19, 2007 12:03 AM

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