As the nation collectively watches for signs of recovery in the real estate sector, Coldwell Banker Real Estate LLC today began the multimedia roll-out of its 2009 marketing campaign highlighting the company's experience and innovation, while offering consumers messages of hope about the future of real estate. Elements of the campaign will appear across a wide range of mediums, including television, print, online and mobile devices.
The first spot, "Iconic Homes," features notable properties - from the historic White House and Frank Lloyd Wright's Fallingwater to the space-age Jetson's residence - mixed in with homes of different architectural styles. The announcer says, "For 103 years our agents have helped people find the houses they'll call home. Now, more than ever, it's important we never stop moving."
Additionally, at the end of the "Iconic Homes" commercial, an informative timely tagline that directs consumers to www.coldwellbanker.com for important information on the recent-enacted $8,000 federal tax credit for first-time home buyers. This tagline message will be updated to keep consumers informed on key housing issues, including future stimulus measures and consumer benefits.
The other new spot builds upon the Coldwell Banker "Portraits" campaign first launched in 2008, and is narrated by the company's dynamic (albeit deceased) founders, "Coldwell" and "Banker." Their humorous banter focuses on the company's continued commitment to innovation - spotlighting a new smart phone listing platform that enables customers to find listings, photos and detailed information about homes for sale while on the go.
The television commercials will air on such shows as ESPN's "Baseball Tonight," A&E's "Sell This House," CNBC's "The Suze Orman Show," CNN's "Opening Bell," and TNT's "Raising The Bar."