Coldwell Banker 2009 Marketing Campaign - New TV Ads

Real Estate Agent with Vision Quest Realty WV0026375


As the nation collectively watches for signs of recovery in the real estate sector, Coldwell Banker Real Estate LLC today began the multimedia roll-out of its 2009 marketing campaign highlighting the company's experience and innovation, while offering consumers messages of hope about the future of real estate.  Elements of the campaign will appear across a wide range of mediums, including television, print, online and mobile devices.

The first spot, "Iconic Homes," features notable properties - from the historic White House and Frank Lloyd Wright's Fallingwater to the space-age Jetson's residence - mixed in with homes of different architectural styles. The announcer says, "For 103 years our agents have helped people find the houses they'll call home. Now, more than ever, it's important we never stop moving." 


Additionally, at the end of the "Iconic Homes" commercial,  an informative timely tagline that directs consumers to for important information on the recent-enacted $8,000  federal tax credit for first-time home buyers.  This tagline message will be updated to keep consumers informed on key housing issues, including future stimulus measures and consumer benefits. 

The other new spot builds upon the Coldwell Banker "Portraits" campaign first launched in 2008, and is narrated by the company's dynamic (albeit deceased) founders, "Coldwell" and "Banker."  Their humorous banter focuses on the company's continued commitment to innovation - spotlighting a new smart phone listing platform that enables customers to find listings, photos and detailed information about homes for sale while on the go.


The television commercials will air on such shows as ESPN's "Baseball Tonight," A&E's "Sell This House," CNBC's "The Suze Orman Show," CNN's "Opening Bell," and TNT's "Raising The Bar."

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Martha Hilton, Broker



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Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Some of the latest commercials are great. I like the one that RE/MAX has put out as well about "kicking yourself" for not buying a home.

Apr 01, 2009 12:39 AM #1
Adina Greenberg
The Corcoran group - Manhattan, NY

I love the new ad campaign. I think it's good for branding the company and I'm proud to be part of it.

Apr 02, 2009 09:39 AM #2
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Bill, I haven't seen the Remax commercial...will watch for it.

Adina, Me too!

Apr 02, 2009 12:02 PM #3
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Rebecca Gaujot, Realtor®

Lewisburg WV, the go to agent for all real estate
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