The National Association of Realtors(R) published the results to their consumer survey in November.
The results to this survey are helpful when you are marketing a home for sale - who is your target customer for that property and how do you reach them?
When we first started in real estate, we did a lot of print advertising in newspapers and real estate guides and were unable to find a return on the significant investment we made. We now use a very strategic marketing approach to target where buyers are looking, with a primary emphasis on the Internet.
It's interesting that buyers are using many resources when looking for a home, but when they actually find "The One" it is either from their Real Estate Agent or the Internet (66%).
Resources Buyers Used in Searching for a Home
- 87% Used the Internet in their home search
- 85% used a real estate agent
- 48% attended Open Houses
- 47% looked at print or newspaper ads
Fewer buyers rely on a home book or magazine, home builders, television, billboards and relocation companies.
Buyers most commonly start their search process online and then contact a real estate agent.
Where Buyers Found the Home they Purchased:
- 34% from a Real Estate Agent
- 32% from the Internet
- 15% from yard signs
- 7% from a friend
- 7% from a builder
- 3% from print or newspaper ad
- 2% directly from the seller
- 1% from a home book or magazine
Read More About NAR's Consumer Survey Results
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