Lost In The Crowd: Realtors Fail To Effectively Leverage Social Media.

By
Real Estate Technology with Real Estate Tomato


Gold-panner

 

Don't Get Caught On Your Knees Sifting For Gold When You Could Be On Stage, Making A Lasting Impression.

 

I am so proud of the real estate industry.  You've come so far!

 

In the latter half of the 90's decade, as the Internet promised to be a modern gold rush, curiously, Realtors showed little interest.  It wasn't until just recently that the Realtor's personal website was accepted as an obligatory expense.  The irony is that now it has little chance of being effective.

But today, I actually have faith in the real estate agent's embrace of the Internet as an effective marketing tool. 

As much as the $500 brochure website of yesteryear catered to the ego of the Glamour Shots® agent, it failed to jibe with their gregarious nature.  Affable and outgoing agents couldn't recognize any immediate relevance to their obvious business model; network, network, network. 

Yet now, with the rise of Social Media, Realtors are feeling much more at home online, recognizing the opportunity to leverage the Internet as a viable networking tool.

Where it once seemed that Realtors needed to be dragged into the 21st century, they are now marching forward in droves.  A rush, if you will.

But there's a problem.

 

...CONTINUED

 THIS ARTICLE HAS BEEN TRUNCATED FROM ITS ORIGINAL LOCATION, AND THE REMAINDER OF IT (as well as the original comments) CAN BE FOUND BY SIMPLY CLICKING BELOW:

Lost In The Crowd: Realtors Fail To Effectively Leverage Social Media.

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Get Juiced

 

 

Comments (15)

Monica Bourgeau
Portland, OR
Business Coaching

Nice post, I really don't want to be the one in the overpriced souvenir T-Shirt :). Thanks for the tips, we are early adopters of technology and will continue. 

Mar 31, 2009 12:57 PM
Rama Mehra
Asante Realty - San Ramon, CA
TOP 1% REALTOR IN THE TRI-VALLEY

I do enjoy technology but like to blog when I am passionate about something ! Honestly though, it does take time to think and write the relevant stuff but then sometimes I also feel there is not enough time in the day to do everything and also sell homes

Mar 31, 2009 05:39 PM
Susie Blackmon
Ocala, FL
Ocala, Horses, Western Wear, Horse Farms, Marketing

Hi there, you know I drink the Tomato juice! Excellent points and post and as always, you are 'on it.' Tweet tweet.

Mar 31, 2009 07:13 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thanks for the post. I will check out the link and read the rest of the article.

Apr 01, 2009 08:58 AM
Bettina Settles
Greenwood, IN
Your Indiana Connection

OH yes...Glamor Shots® . I remember those pictures. It was not a pretty time.

Apr 02, 2009 09:24 AM
Brien Berard
Remax Professionals Laurel MD - Laurel, MD
Maryland Real Estate Agents - Laurel Real Estate

Most of the stuff in the article was relevant.....comment be involved.....provide valuable or at least interesting information.  Some good reminders.

I did like the analogy to the gold rush.

Apr 03, 2009 09:06 AM
Kathy McGraw
CELLing Realty - White Water, CA
Riverside County CA Real Estate

Ok, looks like this is the way to do it :)  Now to go to the next part.

Apr 07, 2009 05:29 PM
Alice & Jim -- Team Hayes Realtors
Loveless Realty - Libby, MT
Double the Service - Double the Care!

Thanks for the post.

Apr 08, 2009 06:56 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Real Estate Tomato....You are always so very helpful..Follow the golden rule..thank you

HelpfulHannah your friend in Phsmileiladelphia

Apr 08, 2009 07:37 AM
Carl Phin
Realty Executives - Leading - Spruce Grove, AB

Great post and comments ..... if anyone can direct me to some type of outline or tutorials that would be great.

Apr 08, 2009 07:46 AM
Bill Fletcher
Web Handyman - Dana Point, CA

Wait till you see what is just around the corner with respect to real estate on the web!  Let your imagination run wild and know that it will be even better than that!

 

www.lightbrightlistings.com

Apr 08, 2009 02:29 PM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Mr Tomato......I've seen you on the web before and I knew we must be related somehow.  You are a very wise tomato and your sense of humor is great!  Great post!

Anna Banana, Phoenix AZ

Apr 18, 2009 11:40 AM
Heather Fitzgerald
REALTY WORLD-Harbert Company, Inc. - Greenwood, IN
REALTOR Greenwood Indiana Real Estate

I am excited to come across your blog as I looked for new blogs this evening.  Looking forward to digging in, and what a great first post to read from you.

May 01, 2009 10:55 AM
Renee Marrs Caperton
Marrs & Associates - Corsicana, TX
Realtor - Corsicana Texas Real Estate

I always enjoy reading your post-thanks!

May 04, 2009 11:32 PM
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

It took me at least 6 months to decide to become an AR member.  Not sure why it took so long, but now that I'm here, I am doing all I can to get to the top and become a leader.  I am trying to secure a large following, am trying to be more consistent in my blog posts, and am trying to communicate to anyone and everyone I can.  I believe it is starting to work.

Aug 31, 2009 04:19 AM