I was thinking the other day of all the “talk” about social media. It’s the latest rage to be tweetered on Twitter, have a Facebook friend, or get LinkedIn. While social media continues to grow in popularity, and worthwhile for many reasons, let’s not forget about the good old tradition of social networking. Yes, that’s right - meeting people face to face, in person!
Before the Internet age, many professionals relied on getting out of the office to professional meetings to network, meet fellow colleagues and build relationships. Building relationships - that’s what it’s all about. And today, more than ever before, it’s as important to “meet & greet,” shake hands and have a personal conversation - not just one that’s typed in an e-mail.
In an article published in Pacific Business News (3/13/09), a Waikiki entrepreneur was quoted as saying “...hundreds of professionals [are] making time for midweek business networking events in Hawaii, a scene that has taken off in the last six months.”
“People are starting to realize, especially in this economy, that you have to get out, put your face out there, build your credibility so you can not only grow your own business, but help others with new contacts.” The PBN article may be found at http://pacific.bizjournals.com/pacific/stories/2009/03/16/story2.html
In my marketing seminars and articles I’ve written, I’ve long touted the benefits of networking. And, I don’t just mean attending events, but getting involved with the various organizations that are available in your community.
In their book, Marketing Your Consulting and Professional Services, authors Dick Connor and Jeffrey Davidson maintain that if you, "Visit any metro area and attend a local meeting of the Red Cross, International Rotary. . . or other civic, professional, or charitable groups and undoubtedly, you will meet many of the area's most successful professionals. Successful professionals know that giving of their time freely is an excellent way to be of service to the community and to help build the firm."
And, in their book, Marketing Your Service Business, Jean Withers and Carol Vipperman explained, "Joining just two organizations of people who might be prospective clients can provide referrals and new business.”
So, if you’re online typing away on Facebook, Twitter, LinkedIn, or whatever your social media of choice, good for you. However, don’t forget to put yourself OUT THERE in the public among potential prospects who might just appreciate meeting you in person, having the opportunity to shake your hand and laugh together outloud (instead of “LOL” online).
There are MANY organizations available that hold networking events and/or need your involvement on a committee or council. Here on Kauai, there is:
- Kauai Chamber of Commerce
- One of six Rotary clubs
- Zonta Club of Hanalei and Zonta Club of Kauai
- Kauai North Shore Business Council
- Kapaa Business Association
- Women in Business Roundtable
- And many, more.
Check out your community. In addition to your local Chamber of Commerce and non-profit organizations you may have numerous trade associations - from advertising and/or marketing associations to real estate organizations. Check into what’s available to you and go meet some new faces - up close and personal. And, while you’re at it, HAVE FUN! As the article in Pacific Business News put it, it’s “More fun, productive than cold-calling.”
Mahalo!
Debra
Debra A. Jason, RA, ABR
Vision Realty All Islands Kauai
(808) 826 1846 cell: (808) 635 8031
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