Thanks to everyone who joined our webinar on March 19th discussing “How to Local PR Delivers ROI.”
Kathleen Kuhn of HouseMaster and Thomas Scott of ShowHomes provided valuable insights on the Return On Investment they are yielding via PR campaigns localized for their franchisees.
Some if the areas covered included:
- Comparison of ROI for local PR and ROI from other marketing initiatives
- Local news releases that grew to national news stories
- Integration of local media outreach and social media tactics
- Factors typically used to calculate public relations ROI including:
1. Number of local campaigns per year
2. Total number of journalists reached
3. Effective pickup (news stories published, posted, aired)
4. Media impressions
5. Advertising Value Equivalency
To download the mp3 file of the webinar, please right-click and save:
The next free webinar in our series will be later this month. By request from many of our participants, our topic will be “Franchising and Social Media” and our guests will include several franchising industry leaders. Please check back here soon for date, time, and registration information!