SEO is an acronym for "search engine optimization" or "search engine optimizer."
People who own and operate websites are always looking to get more visitors to their website. This is also called "traffic". The more visitors or traffic you have on your website, the more likely you are to make money from your website.
Search engine optimization is the process of changing your website so that is is easier to find when someone searches the internet. Websites such as www.google.com, www.yahoo.com, www.lycos.com, www.msn.com, www.ask.com are just a few examples of popular search engines that people use.
Just having a website isnt enough. Your website needs to appear as relevant to real estate. You need a properly designed website which has been optimized.
For this reason many brokers decide to use an outside vendor to optimize their websites.
Deciding to hire an SEO is a big decision that can potentially improve your site and save time. Make sure to research any company very well before signing up. Many SEOs and other agencies and consultants provide useful services for website owners, including:
- Review of your site content
- Advice on website development
- Content development
- Keyword research and development
- SEO training
Keep in mind that the search results pages includes regular search results and often paid advertisement (denoted by the heading "Sponsored Links") as well.
Free resources such as Webmaster Tools, the official Webmaster Central blog, can provide you with a great deal of information about how to optimize your site.
It is a great idea to become an educated consumer and get familiar with how search engines work. Check out this link:
Some questions to ask any potential SEO company:
- Can you show me examples of your previous work?
- What kind of results do you expect to see, and in what timeframe?
- How do you measure success?
- What's your experience in my industry?
- How long have you been in business?
- Beware of SEO companies that send you junk email.
"Dear John,
I looked at your site and saw that you are not listed in most of the major search engines and directories..."It is unsolicited email. You should ignore it.
- No one can promise a #1 ranking on Google, it doesn't work that way.
Beware of SEOs who guarantee rankings, or advertise a "priority submit" to Google. There is no priority submit for Google.
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Here are a few warning signs that you are dealing with a fraudulent SEO company.
If you have any doubts, you should trust your instincts.
- has had domains removed from Google's index or is not itself listed in Google
- requests your FTP account information or root access to your server
Lastly: If you feel that you were ripped off by an SEO company, report it.
In the United States, the Federal Trade Commission takes complaints about shady and unfair businesses.
To file a complaint, visit: http://www.ftc.gov/ or call 1-877-FTC-HELP
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