can be found in your company's recruiting presentation! Think about it... the reasons you choose to affiliate with a real estate firm are parallel to the reason a seller chooses to list with you. When your current office was courting you to join the broker or manager likely showed you a recruiting presentation which included information about each of the following areas:
1. Leads - how leads are generated affect a seller. They want to know where buyers for their home will be coming from. A good lead program is important to them.
2. National Advertising - If your firm does a lot of national advertising that means that you will likely attract more business due to name recognition. If you have the ability to attract more buyers, that has a positive impact on your potential seller.
3. Market share - Maybe you joined your office because of top market share. Of course, sellers love when their agent works for a firm with top market share.
4. Training - Did you join your office because they offer some unbelievable training? Sellers don't even think about this but if you include this in your listing presentation and highlight how important training is to your career, it will become a very important factor for a seller when choosing an agent.
5. Web Presence - Does your real estate brand have a strong online presence. This is important to sellers because a great web presence means potentially more buyer leads. It also means that your seller's home has greater exposure to the 87% of buyers who are shopping for their home online.
6. Culture - Like training, this is something many sellers rarely consider, but office culture is a huge reason that agents join offices. When you ponder this, the culture within which you work is one of the most important factors in your ability to sell any property. If you are in a positive, upbeat, supportive culture, aren't you going to sell more homes? Let your seller know how important company culture is to the marketing of their home!
7. Technology - This is a no-brainer. If your firm has the latest and greatest in visual tour, video marketing, and text message marketing, of course this is important to any seller.
8. Great Agents - Many agents join firms because there are tons of great agents in that firm. If that's one of the reasons you joined your current firm then I'd definitely share this with your seller. Not only does that seller have YOU on their team, they have all the great agents that you work with.
Did your broker give you a great presentation featuring all these great aspects plus more? If so, ask him or her for a copy of the presentation... then do your own R&D, put your name and photo on it and you have a kick butt listing presentation.
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