TO STAGE OR NOT TO STAGE ...

By
Real Estate Agent with Keller Williams Realty Premier Properties

For me, at least, it is hard to tell a prospective client "I think we should hire a stager" before we list your home.  I mean, the message that sends could be a real turn-off --like I don't like how they've decorated, or something.  Hence, even when I thought staging would be a good idea, I hesitated.

FINALLY, I've found a way to get this done without insulting anyone.  One of the best stagers I've found in our area is Phyllis Pafumi.  She charges $175 for the initial consult and she does a wonderful job.  Furthermore, she comes with her own team who can paint, swap out counters, re-do cabinets, floors, etc. -- all at really reasonable prices.

So, these days, for almost every lsting, I explain to the seller that I am going to bring in a professional to help me "showcase your beautiful home" so that we can ultimately get the best price in the shortest time.  I tell them I am so confident, I am going to pay for the consult if they will agree to at least consider following through with the stager's recommendations.

 

 

 

Comments (3)

Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Good plan!    Very nicely done...you are a true professional.

Apr 03, 2009 04:34 AM
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas
A wonderful investment and dollars spent to make so much more in return. You may consider having the seller pay and on the listing agreement to say - when your home closes through me then at close I will reimburse you for the cost of the service $175.00. That way if for some reason they need to cancel the listing or you do not list, etc. you are not out the money. They will also think twice about not extending a listing. Just a thought!
Apr 03, 2009 04:40 AM
Geri Sonkin
Douglas Elliman Real Estate 516-457-7103 - Merrick, NY
Long Island Real Estate & Staging Expert
So much of the way things are perceived by others has to do with our own perception of the issue. I've always seen great value in staging homes, long before it had a name or a following, so I used to tell my homeowners we want to do what builders have been doing for ages. In order for the home to stand out from the crowd, we will try to make it appeal to a wide audience of buyers, whose lifestyle may or may not be like yours. I love the way you're presenting it now and I have to agree with Connie, you should build a safeguard in for yourself.
Apr 03, 2009 04:48 AM