This is officially my first full week of the Market Leader and Vision test program. My immediate impression is that the Vision website combined with Growth Leader is a lead machine. I have been involved with online real estate marketing for the last 6 years and I can tell you from experience that the Vision website simply generates leads. The difference between the Vision website and the websites that I have been using in the past is the registration process. My past websites have always offered registration free access to the IDX.
My thinking was that people will not register for real estate websites because there are so many other websites out there that do not require registration. I was wrong. I have had 15 people register to my Vision website over the last 10 days through the Growth Leader program. I have 7 other real estate websites. All of the other 7 websites generate more traffic, but none have produced this many leads in such a short period of time.
I am also pretty impressed with the backend of Vision. I like how all of the prospects are organized on one page. The other feature that I am very happy with is the auto e-mailing system. I love that prospects are greeted with an introductory e-mail and then sent a follow up e-mail the next day with more properties that may be of interest. As I am very familiar with working with internet buyers, I recognize that the key is to constantly stay in front of them. Visions auto e-mail system has really helped streamlined this process.
As for recommendations for Vision, I would like to have more more flexibility in customizing the search widgets. I recognize that their search widgets are a more advanced feature, but it would be nice to be able to fit them into the sidebar of my blogs as a "quick search". Also, it would be better if we could set up different search widgets. I would like to be able to set up different search widgets for the different areas that I service and not have the other areas appear. All in all, I am happy with Growth Leader and the Vision website and I am curious to learn more about how I can take full advantage of these resources.