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But what about the little guy?

By
Education & Training with Steve Hoffacker LLC

All of us continue to get new phone books each year - along with those yellow pages. Many of us could do very well without them. In fact, mine goes straight from the curb to the recycling bin without ever opening it.

However, maybe we are too quick to judge its relative uselessness or usefulness (depending on your perspective).

There are some people - those without computers or those who have grown up relying on the phonebook - that consider the phonebook almost a necessity.

And, if we had no phonebooks, everyone would have to use the internet or call directory assistance for numbers that they didn't know. Besides, if we eliminated phonebooks we would also eliminate the livelihoods and temporary employment for thousands of people.

All across America, people are employed to assemble the basic data for the white pages and to upsell businesses on bold and highlighted listings. Then there are armies of yellow page salespeople that sell and assemble all of the display ads - many as a hook to get listed on the online yellow pages. Then all of the ads and basic listings have to be formatted and typeset - and presumably proofread although I don't know if this is done.

Then the printing companies have to print and bind the books - employing their staffs and the staffs of the paper supply and ink companies.

Then there are trucking companies that deliver the books to the distribution sites and the many people who stuff their trunks and backseats full of phonebooks to begin delivering them across America.

And we could count in the number of people who work for the paper recycling companies who collect and cart off last year's books (and some of this year's).

Phonebooks are much more of a major employment source in this country than initially meets the eye. They are part of Americana.

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For more information on my coaching and educational programs and services, visit my website stevehoffacker.com or go to my other blog homesalesinsights.com for additional sales tips, insights, and commentary. © Steve Hoffacker.

Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

Steve,...

I can't remember the last time I used a phone book ... I hate to see jobs lost too but these are changing times!

Apr 04, 2009 10:48 AM
Ann Hayden 636-399-7544
Berkshire Hathaway HomeServices Select Properties-St. Louis Missouri - Des Peres, MO
SelectAnn.com

Steve,

But how many do we really need???

Ann Hayden in warm Wildwood, Missouri

Apr 04, 2009 01:36 PM
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Steve ~ I still think there's a place for phonebooks, especially the yellow pages. The white pages too for that matter since I fantasize about the day years from now in retirement when I can go offline. The yellow pages to me remain the best way to find local businesses - the web is a mess as far as that goes and will continue to be as long as search engines give top placement to aggregators.

Liz

Apr 04, 2009 02:47 PM
Steve Hoffacker
Steve Hoffacker LLC - West Palm Beach, FL
Certified Aging In Place Specialist-Instructor

Myrl,

I didn't have anyone in mind when I wrote this, but thanks for mentioning your relative. :)

Steve

Apr 04, 2009 03:14 PM
Steve Hoffacker
Steve Hoffacker LLC - West Palm Beach, FL
Certified Aging In Place Specialist-Instructor

Tim and Pam,

Agreed. That's why free enterprise is so valuable to our country. Find new ways to compete and be viable. :)

Steve

Apr 04, 2009 03:16 PM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Steve, yikes!  What if all these people lose their jobs and get real estate licenses!

Apr 04, 2009 03:21 PM
Steve Hoffacker
Steve Hoffacker LLC - West Palm Beach, FL
Certified Aging In Place Specialist-Instructor

Steve,

I can actually see a yellow page ad as working for your type business. :)

Steve

Apr 04, 2009 03:37 PM
Steve Hoffacker
Steve Hoffacker LLC - West Palm Beach, FL
Certified Aging In Place Specialist-Instructor

Richard,

I don't it happening overnight, but I think there will have to be a change in their business model. :)

Steve

Apr 04, 2009 03:38 PM
Steve Hoffacker
Steve Hoffacker LLC - West Palm Beach, FL
Certified Aging In Place Specialist-Instructor

Ann,

If you're talking about phonebooks, I guess it depends on who you ask. Many of us need none. :)

Steve

Apr 04, 2009 03:39 PM
Steve Hoffacker
Steve Hoffacker LLC - West Palm Beach, FL
Certified Aging In Place Specialist-Instructor

Liz,

Many things are changing. The number of people who use the internet for phone numbers and the number of people without a land line are changing the dynamic of the phonebook business. :)

Steve

Apr 04, 2009 03:40 PM
Steve Hoffacker
Steve Hoffacker LLC - West Palm Beach, FL
Certified Aging In Place Specialist-Instructor

Patricia,

I think you can put your mind at ease in the short-term. :)

Steve

Apr 04, 2009 03:42 PM
Liz Moras Migic
Chilliwack, BC
Chilliwack, British Columbia - Realtor

I'm thinking there days are numbered.....I'd be surprised if they were around for more then 2-3 more years... i used to work for them and even 10years ago it was starting to get challenging to get advertisers..

Apr 04, 2009 03:50 PM
Steve Hoffacker
Steve Hoffacker LLC - West Palm Beach, FL
Certified Aging In Place Specialist-Instructor

Liz,

I'm not sure, but I think they need to reinvent themselves into something more viable. :)

Steve

Apr 04, 2009 05:00 PM
Ann Hayden 636-399-7544
Berkshire Hathaway HomeServices Select Properties-St. Louis Missouri - Des Peres, MO
SelectAnn.com

Steve,

I need one and the rest get recycled.  I think I get anywhere from 6 to 10 a year.  All from different companies.  All with the same info.

Ann Hayden in cloudy Wildwood, Missouri

Apr 05, 2009 01:16 AM
Steven L. Smith
King of the House Home Inspection, Inc. - Bellingham, WA
Bellingham WA Home Inspector

Part of the problem with phone books is that, originally, there was ONE official phonebook for a community. Then it ended up that they became advertising vehicles and started coming in all sizes, shapes and colors -- even plaid. They, the operators who published them, all wanted money for yellow pages and they all wanted a lot. I think that most of these smaller firms are really suffering now. The who means of advertising just is so minimal in an online age.

Apr 05, 2009 03:42 AM
Steve Hoffacker
Steve Hoffacker LLC - West Palm Beach, FL
Certified Aging In Place Specialist-Instructor

Ann,

We can't stop them from printing them, and maybe this is a little like direct mail where they only need a few people to use them. :)

Steve

Apr 05, 2009 03:53 AM
Steve Hoffacker
Steve Hoffacker LLC - West Palm Beach, FL
Certified Aging In Place Specialist-Instructor

Steve,

Good history listen. With competition has become a type of saturation with no clear cut winner - and maybe the entire industry is positioned to be a loser. :)

Steve

Apr 05, 2009 03:55 AM
Debi Ernst
St. Charles County, Missouri - Prudential Alliance Realtors - O'Fallon, MO
GRI, e-PRO, Broker/Sales Associate

Steve - I think that you're right about phone books keeping many people employed.  Unfortunately, I don't think they're going to be around too much longer. 

Apr 06, 2009 01:13 AM
Ted Komenda
Dunhill Group - Osterville, MA

I couldn't tell you the last time I used a phone book.  I think your right they should be discontinued.

Ted

Apr 06, 2009 03:40 AM
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Steve - Riddle me this... When I look at the white pages, I can find ABC Bank.  However, when I call directory assistance (spell name, provide address, city and state) they can't find it.  It was local bank with over 100 years at the same location.  The most recent excuse that I received was "well, we only have our telephone listings for directory service."  Does that mean that the white pages are incomplete?  Or, does it mean that they don't share info between the white pages and directory assistance?  As to your post, I can't believe they still bother printing and delivering the books where cds or online would be so much more effective in terms of price to disseminate.  Imagine the time saved if you allowed the info to be downloaded or you could requested a searchable cd - with actual bound books delivered to the local library and disseminated on a single day to the 1000 people who want them. 

Apr 07, 2009 06:28 AM