Don't be a Secret Agent

By
Real Estate Sales Representative with Abbotsford, Chilliwack, Langley, & Fraser Valley 153237

We all know we need to market ourselves so remember to promote yourself everywhere, and be unique.

Most of us have the same old advertising and the same as everyone else's. 

Try something new and different. 

Think about your responses when you are talking with clients/customers.  If you meet or hear from someone new ask them "What did you hear about me?" not "How did you hear about me?"  You will get way more info this way and maybe you can incorporate some of it into your marketing and promotional material.

Don't say "I did 100 hundred transactions/ends" - why not say "I was involved and assisted / helped 100 families move into their new homes" or whatever it is ........... it is far more effective.  They don't care if you are Mr. or Mrs. #1 in Canada but they do care that you can help them.

When people ask you how you are doing or how business is, always be positive and upbeat.  They don't want to work with someone who is negative or struggling or down in the dumps.  Be upbeat and positive and for goodness sakes don't listen to those negative people around you!  There are opportunities out there.  Let your clients and customers know that you are in control, doing great and it will make them want to work with you.  Keep your sense of humour!

Don't be a Secret Agent. 

People love real estate and they want to talk about it.  Where your name badge or the REALTOR pin when it is appropriate which is pretty much all the time unless you are partying or going to have road rage or something like that.

Comments (20)

Mark Hall
Realty One Group Cascadia - Vancouver, WA
Homes for Sale Vancouver Washington

Awesome tips. I really like the one about helping families. I often get pulled into the realtor lingo and refer to "Deals." I like your approach better.

Thanks!

Apr 04, 2009 05:07 PM
Julie Ferenzi
john greene Realtor - Plainfield, IL
Julie Ferenzi

The part about "being involved in X transactions" says much more than not only spewing a number, but being invovled in real estate actively.  I have always hated this question, but this is a great way to address all of the things we do that is part of being in the real estate business.

Apr 04, 2009 05:11 PM
Katie Van Nes
Abbotsford, Chilliwack, Langley, & Fraser Valley - Abbotsford, BC
Local Real Estate eXpert | eXp Realty

Mark Great to see you here, thanks for stopping by.

Apr 04, 2009 05:12 PM
Julie Ferenzi
john greene Realtor - Plainfield, IL
Julie Ferenzi

BTW, I love your blog header!  Very eye catching.

Apr 04, 2009 05:12 PM
Katie Van Nes
Abbotsford, Chilliwack, Langley, & Fraser Valley - Abbotsford, BC
Local Real Estate eXpert | eXp Realty

Thanks for the comment Julie. :)

Apr 04, 2009 05:13 PM
Katie Van Nes
Abbotsford, Chilliwack, Langley, & Fraser Valley - Abbotsford, BC
Local Real Estate eXpert | eXp Realty

LOL... the header was truly inspired by my constant eating of green apples... my post way back when kinda explains my obsession to apples :)

Apr 04, 2009 05:13 PM
Kym Wright
Prudential California Realty - Olivenhain, CA

This is great Katie - I have to say thank you.  I have some clients that are not from the area and I take numerous photos of properties so they can get a feel for the property.  One day I had no choice thanks to Spring Break and a sick babysitter, but to take my four year old and two year old to two properties (they were vacant, otherwise I would never have done that!) In two of the photos they managed to get their little wiggle wormy bodies into the photos.  I really debated in sending the photos.  In the description under each photo I write what they are looking at the angle etc.  so the first photo of the children I wrote - view of living room, smal children excluded from sale.  In the latter photo (they were really dancing) I wrote - View of master bedroom - small children may be included in sale at this point.  I sent it and wondered what they would say... I am pleased to say they called the next day to let me know they had decided to work with me on one of the properties, as I had given such detail with a personal touch, "I feel I know you better"

It was a chance and possibly a little unprofessional but it felt right and it gave me the sale.  Stepping outside the boundaries does not have to be this drastic, but those little touches make all the difference!

Apr 04, 2009 05:31 PM
Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

Katie, helping families is what it's all about.  Differentiating ourselves in a personal way makes people remember you and want to work with you.

Apr 04, 2009 05:59 PM
Vanna Siackhasone
Real Estate Brokers of Alaska 907-720-4663 - Anchorage, AK
Anchorage Real Estate 907-720-4663

I've started gauging my success on how many families I can help per month/year. Another agent told me, "instead of saying you want to make x dollars this year, think of x amount of families you want to help this year."  What great advice!

Apr 04, 2009 06:36 PM
Amy Salisbury
Leading Edge Properties - Charles Town, WV
West Virginia Realtor/Jefferson/Berkeley

Katie, Great way to phrase our business to the people we want to work with and for!  And keeping positive without the posturing (I'm the BEST Realtor ever, I don't know why others aren't busy) goes a long way with the people you're talking to.

Apr 04, 2009 09:48 PM
Fernando Herboso - Associate Broker MD, & VA
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Great advice. . you are a gem ! . . love your attitude!

Apr 04, 2009 10:03 PM
Chip Jefferson
Gibbs Realty and Auction Company - Columbia, SC

I wera my pin everywhere I go except on my swim suit. I get asked questions by strangers all the time that become prospects.

Apr 04, 2009 10:24 PM
Janice Roosevelt
Keller Williams Brandywine Valley - West Chester, PA
OICP ABR, ePRO,Ecobroker

Concise, precise, spot on. Thanks for a great post.

Apr 04, 2009 11:48 PM
Randall Sandin
Carolina One Real Estate - Charleston, SC
843-209-9667 - Search for Charleston SC Real Estate

great post katie - such a simple change can make a big difference

Apr 05, 2009 02:36 AM
Katie Van Nes
Abbotsford, Chilliwack, Langley, & Fraser Valley - Abbotsford, BC
Local Real Estate eXpert | eXp Realty

Kymberly, What a wonderful story, thank you so much for sharing, I too have a two year old and a four year old. They are munchkins and have on occassion made it to the development site with me, where they play in the dirt with the dump trucks & diggers. (Toy dump trucks and diggers, I mean)!

Leah, Vanna & Amy Thank you very much for the great comments and for stopping by!

Fernando Thank you :)

Laura LOL I'm thinking the name tag on the swimsuit would be a little too much. But I like the Idea of a name tag, it just looks so professional.

Janice Thanks Darling.

Apr 05, 2009 03:23 AM
Katie Van Nes
Abbotsford, Chilliwack, Langley, & Fraser Valley - Abbotsford, BC
Local Real Estate eXpert | eXp Realty

Randall Hey you! It is so great to see you, been a while ~ Thanks for the comment! :)

Apr 05, 2009 03:24 AM
Christine McInerney
Great Life RE - Knoxville, TN
The McInerney Team, Knoxville TN Homes For Sale

Katie, this is so very true.  I am embarrased to say that I have no idea where my name tag is.  I don't think I have seen it in about 10 months.  I know you should wear it, but I get aggravated by it.  I do at least always leave home with a pocket full of business cards.

Apr 05, 2009 03:07 PM
Katie Van Nes
Abbotsford, Chilliwack, Langley, & Fraser Valley - Abbotsford, BC
Local Real Estate eXpert | eXp Realty

Christine and Jennifer! Find your name tags! LOL

 

Apr 06, 2009 04:57 AM
Terry Chenier
Homelife Glenayre Realty - Mission, BC

Good post Katie,

I can't do road rage, my name is plastered all over my car.

May 06, 2009 05:52 PM
Wendy Casey
A-List Home Staging & Decor - Surrey, BC

I have helped over 100 families get their homes ready to sell, so they can move into their new homes faster!  I like that. Thanks for the reminder, Katie!

Jul 23, 2009 07:19 AM