Reactive Vs. Proactive - Which Are You?

Mortgage and Lending with Southwest Funding

Several years ago I had a BIG "AHA" moment, and I hope this helps you the same way it helped me. You see, for all my years in the business I was REACTIVE, and rarely proactive. I worked hard because I thought I had to. What I finally realized was that I was working backwards and it was causing ulcers, grief, and burn out. Not to mention the financial costs. I decided to get very clear in my mind how I wanted to live my life:

- The hours I wanted to work
- The days I wanted to work
- The amount of income I wanted to earn
- WHO I wanted to work with
- WHO I no longer wanted to work with

As a loan officer, your success hinges on how you invest your time. So many loan officers spend their time reacting to situations. One GREAT example is your marketing. Do you wait until your pipeline is slow to rush out a marketing project? Today's marketing is tomorrows pipeline. As an Broker, I generally planned on a 45-60 day ROI (return on investment) for my marketing campaigns. Anything less than that was a bonus.

If you wait until your business is slow to market, them you're wasting valuable time and money. Make sure that you are investing 30 minutes EACH DAY into simple, yet effective marketing. Here's a proverb for you to remember: [Continually] cast your bread upon the water, and eventually it will return to you...



Comments (3)

Teri Eckholm
Boardman Realty - White Bear Lake, MN
REALTOR Serving Mpls/St Paul North & East Metro
Jeff--Good advice...You must continually plant seeds in order to grow a great business.
May 18, 2007 06:38 AM
Ricardo Bueno
Diverse Solutions - Los Angeles, CA
Jeff: I think I need to sit down and reassess my marketing campaign for next month. Thanks for the tips.
May 18, 2007 08:31 AM
Beth Bastian
Rosemont Financial Inc - Simi Valley, CA
Simi Valley Real Estate
Everyday I try to be proactive, however I still have Reactive.  
May 18, 2007 05:39 PM