Like many Realtors, I use technology in my business for a wide range of things. Social media just started this past year for me, although I am addicted to my Sprint Mogul and all things email. I get frustrated when I am given an email address that goes to neverland and usually will pick up the phone only as a last resort when I can't get someone on email. Unless it's urgent, then the phone is quicker, more insistent and much more intrusive. But I've found that Twitter is unique and has features on top of features that one could write multiple books on. From the Search features, to the Tweep in your ZIP code, to posting video, to posting photos and of course, following those interesting Tweets, I find Twitter an amazing opportunity. I've seen Twitters on all sorts of things, from a huge range of people. I'm following college students, truck drivers, a logger, a business man, a journalist, a world traveler, an artist, a kids' party business owner, CNN, a celebrity, a model and a lot more. It's fascinating to see simiarities and differences in such a wide range of personalities. But the best thing is I've learned to see how others see, find out what others think is cool or interesting or neat and that helps me understand my own clients better. It can give insight into people's motives and keeps me outside my comfort zone of what I know by challenging it when I compare it to other's Tweets. It also helps to build a following of people that like your posts (in case you need to build an organic search for your new website in a hurry). One guy I'm following has a list of people that will give him 400 clicks if he posts one link. How's that for marketing? If you can email, you can Twitter. Just keep it G rated and remember, just like you can't undo an email, you can't undo a Twitter.
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