The Sale- How Staging Helps

Home Stager with ShowCase Residential Staging

   Home staging has been around since the mid-70's and has been quietly utilized by a select few. Since the late 1990's it has become a fresh standard in service and marketing in the real estate industry. As buyers have become more sophisticated, marketing, too, must become more refined. Staging is the crucial bridge between sellers and buyers when it comes to residential transactions. A professional stager can turn an average property into a desirable, above average property that stands out among similar offerings and appeals to a broad audience. Home staging is a niche that is warmly received and widely accepted by realtors, investors, landlords, and for sale by owner sellers, nearly, worldwide.

   The focus of home staging is the sale. A competent stager helps transition the home owner to a house seller. Making this transition is key to the rest of the process the stager is responsible for. When the seller has detached emotionally from the house, 5 vitally important things can be accomplished towards the sale:

  • de-cluttering 
  • cleaning
  • downscaling the contents of the house
  • organizing and 
  • presentation- which is the actual staging part.

   This results in an attractive arrangement of furniture, accents, art work, strategically placed vignettes that capture the hearts of buyers, and curb appeal, to name a few. Just as a seller must disconnect emotionally to sell their house, a buyer must connect emotionally to spark the compelling desire to purchase a home. An effectively staged property touches buyers on many levels allowing them to mentally move in, imaging themselves enjoying living in the house they are touring. And this is what promotes sales. After all, "home is where the heart is."  Capture the heart of the buyer, and you capture the sale. Staging can be the silver bullet for marketing current and new listings. I encourage realtors to contact me about staging stale listings. Staging can give it new life and a better chance to sell. It's not a guarantee, but it's close!


 Gale Larson-owner

 ShowCase Residential Staging

 "the sizzle that sells homes"


Comments (2)

Terry Haugen STAGE it RIGHT! 321-956-2495
Stage it Right! - Melbourne, FL

Good post Gale.  Would that all realtors would get it!  We're the first line of defense in home sales, and the last to be thought of.  Go figure.

Terry Haugen - STAGE it RIGHT!

May 18, 2007 02:28 PM
Nancy Matheson
Yeah! Our house sold and it's all because of Gale. I'm one of those do-it-yourselfers, and had a hard time admitting I needed help with staging my home. But after being on the market several months I broke down and had Gale show me what she meant by adding the "sizzle that sells." People would come through our home saying it looked like a model. Agents who didn't sell it the first time brought more clients through. The difference was amazing.

Gale is great! She is personal and professional, a difficult combination. I recommend her to anyone trying to sell.

Nancy Matheson

Jul 26, 2007 06:16 AM