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If you advertise it, will they come? AN OPEN question to open houses! 12 great suggestions!

By
Mortgage and Lending with Funky Quail Vintage

This is a VERY interesting topic, and came up with a REALTOR I spoke to JUST last night!!  She is a 20 year Vet of the industry, and doesnt believe in OPEN HOUSES!  Well, I DISAGREE!  I have made alot of REALTOR contacts at them, customers that may not have bought that particular home, but still bought another one, and many great prospects and friends!  We need to REVERSE this attitude!  Also, and let me be loud and clear, saying something like, "well, that doesnt work in our area of the country" is ridiculous!  Prosepcting is prospecting, no matter where you live!

I have LENT MONEY to people all over the United States in my 20 year career, and my biggest suggestion to everyone reading this is DONT MAKE ASSUMPTIONS!  Do not pre-judge!  Our JOB is to offer the product we provide or sell, and let the customer decide!  "You cannot sell it, if it isnt offered!" 

 

From a LENDERS perspective, here are my suggestions!

I would post it on the following websites for a start, not just the newspaper.

www.craigslist.com,  but be careful..I have heard some nasty things latety from women that have been stalked on here after posting something! 

Your company website

Your city or town website, for example:  www.madison.com

All the newpapers electronic websites for local newspapers

Shopper stopper

Then:  Here are my other specific ideas

1.  Contact other REALTORS and make sure THEY KNOW about this!  Talk to the TOP 10 producers in your area, and call them and send them an email!

2.  Talk with your lender partner, and have THEM get  an email campaign going with you!  EZINE!!!  SHARE perspective leads!  "repitition is the mother of learning"

3.  Get a renter list, and send invites to them.   Have a calling nite to followup on the mailer.

4.  Have a prize or give away at the open house..For example, get your lender partner to contribute half, towards a grill to be given away...Here's the rub:  When people are sheepish about "signing in", this will allow you to "register them" for the grill, or nights stay, or whatever gift for your area would be COOL!  Trick here is that whoever doesn't win, STILL gets a call to let them know by the lender, and you can work on selling them!  THEN, if they finance with you, or work with you, let them know you will give them a NEW grill for the home anyway!

5.  Get flags, banners, balloons, and make sure THIS PLACE stands out big time!  Directionals from downtown to home as well!

6.  Have nicer fliers than just a copy of the MLS! Do your own...OR, have your lender partner help you!

7.  Get a Call Capture system in place!  I wil be blogging on this!  AWESOME!

8.  Get this OPEN HOUSE on the chamber website, and post fliers in quick trips etc..with tear offs!  Again, call capture system!  As well as post them in all the laundromats, bowling alleys, etc...wherever there is a board, post it!

9.  Have your lender partner print out fliers on payments etc...and KNOW exactly how much the taxes are, and even have an insurance agent get you a qoute from your "sphere of influence", so the borrower REALLY KNOWS how much the TOTAL payment will be!

10...HERE IS A BIG ONE:   IF the home qualifies for USDA 100% Rural Housing Financing, PUT THIS IN THE MLS, AND FLIERS!!!!!  Add your lender partners contact information!  THAT WAY, they can also defer the OTHER CALLS BACK TO YOU AS A REALTOR!  You need to trust them to give you this business back!  More than anything, share a calling night, and share expenses!

11.  Get a financing sign and phone # in the yard as well!  www.rightpathmarketing.com

12.  Attach a "bionic" yellow, orange, or green flier to all the Feature sheets in the box attached to your sign, announcing the open house! 

Overall, you have to spend MONEY to make an open house work!  More & More, I am seeing and hearing Realtors say that OPEN HOUSES dont work!  Well, I can tell you why they dont...You simply cannot put an ad in the paper, and hope people show up!  You have to work it, earn it, and deliver on it!

In addition, this SHOWS your seller you are serious, a professional, and more than anything that you are actually TRYING to sell their home! 

These are just a few of my ideas, as I dont want to give them all away, unless I am working directly with someone!! :)

Perception is reality, and the reality is, we have to WORK for our sales!  Lenders, and Realtors alike! 

Here is another GREAT BLOG, by an excellent Rainer you should check out by Lisa Udy! 

Great blog

Thanks for reading, and if you care to subscribe to my blog, you can do so by clicking on the icon below!


Darin
One Source Mortgage, LLC            608-592-2227                      

Darin@osmwi.com

 

 

Proudy Serving the ENTIRE State of Wisconsin since 2003!

Billie Hillier
http://702IsHome.com - North Las Vegas, NV
Savvy Home Realty Solutions

you can also post ads to craigslist, backpage and kijiji

 

you can use postlets for the template and change the header to OPEN HOUSE

May 28, 2009 07:22 AM
Billie Hillier
http://702IsHome.com - North Las Vegas, NV
Savvy Home Realty Solutions

you can also post ads to craigslist, backpage and kijiji

 

you can use postlets for the template and change the header to OPEN HOUSE

May 28, 2009 07:22 AM
Darin Osenberg
Funky Quail Vintage - Nashville, TN

sweet!  Thank you Billie!  I will add that to the followup blog !!  I appreciate the input!

Thanks for sharing!

D

May 28, 2009 07:24 AM
Dan and Amy Schuman
Howard Hanna Real Estate Services - Solon, OH
Luxury Home Specialists

Darin, very nice post. For agents that do open houses, using some of your great tips could certainly help them maximize their efforts. Sticking a few signs around the neighborhood and sitting at the home for a couple of hours waiting for something to happen doesn't cut it.

May 28, 2009 07:29 AM
Darin Osenberg
Funky Quail Vintage - Nashville, TN

Dan & Amy-   Well, as you can see, there are VARYING opinions about Open Houses.  My guess is, and this is after 20 years of working with Realtors, and MY FATHER BEING A REALTOR in Colorado for 18 years...that when they DONT work...the people have NOT put in the effort to MAKE THEM WORK!  I have REALLY appreciated the comments thus far, and you can sure TELL  who is making a living selling Realestate and doing loans...and the ones who are not!

I think we make our own luck.  We do this by seizing opportunites and running with them...No matter WHAT WAY you slice an open house......it still comes up peanuts!  In other words, how can something negative come out of it???  the answer...there cannot be!    We are what we put in!

Take care, and many thanks!

D

May 28, 2009 07:34 AM
Gina Zimmerman
North Eastern Group Realty - Fort Wayne, IN
Fort Wayne Real Estate

Wow, I sold a house this weekend at an open house and I balked when the sellers asked me to do it.  I am now eating crow!  Thanks for the suggestions

May 28, 2009 10:08 AM
Darin Osenberg
Funky Quail Vintage - Nashville, TN

Gina,

here's some crow for ya!  :)   NOTE TO ALL OTHER COMMENTORS!  thanks for sharing!  GOOD NEWS!

May 28, 2009 10:12 AM
Alvin Williams
CENTURY 21 UNITED-NORTHSIDE - San Antonio, TX

Great! ideas for making open houses more beneficial to the public and realtors that say they don't do them.In todays market consumers are looking for answers to many questions when looking for homes and an open house is a convenient place to ask those questions.Realtors who leave open houses out of their arsenal need to rethink!; they are  a good prospecting tool. On a sunny Sunday afternoon I had 20 potential prospects come through of which 2 became actual clients, so it just depends on how you go about it.

 

thanks, AL

May 28, 2009 01:46 PM
Darin Osenberg
Funky Quail Vintage - Nashville, TN

Hey there Al!

Ill bet you if you worked with a LENDER partner, you could turn that 2 out of 20, to 10 out of 20!

I have a neat blog coming out tomorrow, and I also have 12 MORE suggestions for open houses, coming out this Weekend!  Watch for them!  If you are interested, you can subscribe to my blog!

Thanks SO Much for commenting, and welcome to Active Rain!  Start blogging!@  The google juice is awesome! 

20 people at an open house btw....IS STELLAR!  Way to go~!

Darin

May 28, 2009 03:05 PM
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

Darin - this is a terrific list of hints to host a better open house.

... I dont do half those things, but I am bookmarking so that I can research doing more of them from now on !

Some really great ideas !

Cheers !

Sheldon

May 29, 2009 10:50 AM
Darin Osenberg
Funky Quail Vintage - Nashville, TN

Hey there Sheldon!  Thanks SO much for stopping by!-   I have always noticed your comments, and appreciate your taking the time.  That said, I have another 12 coming out over the weekend! 

A long time ago a manager of mine told me two things...that have stuck with me for 21 years...!

1.  Repetition is the mother of learning

2.  Dont let the door hit ya, where the good Lord Split ya!

Both apply to marketing really....and basically, if you repeat the steps alot...often, and continue to do so..you WILL succeed!  if not, get out...and move on to something else!

Take care, and thanks again!

D

May 29, 2009 11:18 AM
Carrie Sampron
Home Smart Realty Group - Highlands Ranch, CO
ABR SFR & Kathy Sampron (303) 931-3629 Highlands R

Darin:  Love your plan!  We do many of the things you've suggested.  Love number four, got to find a way to get that done.

May 31, 2009 10:11 AM
Darin Osenberg
Funky Quail Vintage - Nashville, TN

Carrie & Kathy-  THANK YOU so much for your wonderful comments, and I am VERY happy you got something out of my time!  I really am!  It is AWESOME that you already employ some of these!

To ADD to #4, you can also purchase a GROCERY SHOPPING SPREE or GAS CARD now for up to $500.00!  The cost is cheap if you buy a bunch..I think around $10.00 to $15.00 each!

Lmk, and Ill send you the website link!  ALSO, very important..>In a few minutes, I am posting my 2nd 12 suggestions!  Check it out!  There are a couple of COOL ones on there too!

Darin

Jun 01, 2009 02:50 AM
Anne Vigneri
CASA VERO Staging & Redesign - Albuquerque, CA
Serving the Mariposa California

I'm a stager... So naturally as I have read these comments, I can't help but notice that NO WHERE does anyone talk about how the property looks !!!.. You can have all the wonderful marketing and promotions ( free hot dogs for life !) but if you get a potential buyer driving by and he is not immediately impressed by the property from the CURB,, he will just keep going.. ( bye bye sale!)

If the home is looking inviting from the street, you have won the first battle. Next step is keeping that positive first impression going once they walk through the door... ( I am often stunned at the lack of awareness of how vital staging is !!!... And some of the awful pix that are published on the MLS,, !,, Well, 'nuf said..)

EMOTIONS play a huge role in home sales. The hard truth (and work) of the financing is not where a sale begins IMO.... They have to love what they SEE first !

Anne Vigneri,,, www.casavero.com

Jun 02, 2009 05:27 AM
Darin Osenberg
Funky Quail Vintage - Nashville, TN

Anne-  You know, when I did this...I ASSUMED that Realtors, and sellers, as well as OTHER business partners would ALREADY understand what you brought up in the comments..>THerefore, I didnt mention it...I just did my 2nd 12 suggestions, and I didnt REALLY mention it there either...except for front porches! 

I find it funny ...ironic funny, not Joe Pesci funny... that Realtors talk about SELLERS needing professionals to handle the sale of their home...and LENDERS talking to Realtors about them needing a PROFESSIONAL to handle the financing, but RARELY have I seen ANYONE mention the importance of a stager, unless the house sells in 23 days!  THEN, they are the best thing!@

Great points, and THANK YOU!

Darin

Jun 02, 2009 05:31 AM
Darin Osenberg
Funky Quail Vintage - Nashville, TN

Hello Anonymous!  Here is a link to the OTHER 12 suggestions I just did!@  Hopefully you will find ONE IN THERE that you can use!  :)   Thanks

Darin

Click here

Jun 05, 2009 01:46 AM
TIM MONCRIEF
Tim Monciref - Austin, TX
Over 2,000 homes sold…..

Thanks for replying to my post on 3 Reasons NEVER HOLD AN OPEN HOUSE.

It's the same old story.  If you believe something strong enough, odds are it may become a reality in time. Thus, those that don't or refuse to believe that open houses will not be successful are correct.....for them. It is such a simple mindset.  Heck I don't believe in door knocking, though I know it works.  That's my little problem, thus I do not door knock; thus I do not get leads from door knocking.

Sale on........

Jun 29, 2009 08:26 AM
Darin Osenberg
Funky Quail Vintage - Nashville, TN

Tim-  You are absolutely RIGHT ON!   ....the old adage of giving it 110% is correct...isn't it??  I LOVE working open houses WITH my Realtor parnters! It gives us time to work on marketing TOGETHER if noone shows up!  My close friend said it best....the neighbors WOULD come by to the open house, because they have a vested interest in HER house selling!  They dont want empty houses sitting all up and down the street!  They also KNOW PEOPLE that might be looking!!! :)  It is all in your attitude!
Thanks for allowing me to link!! -  Buckster!

Jun 29, 2009 08:56 AM
Robert Reid
Premier Real Estate - Vancouver, WA
OR & WA Real Estate

Great information... Thank you for sharing!

Oct 23, 2009 05:17 AM
Darin Osenberg
Funky Quail Vintage - Nashville, TN

Hey Robert..

you are WELCOME!  You know, it is amazing to me how many people think open houses are not a good thing!

 

I am ALWAYS hoping to help..but there are SOME new tricks that are hard to teach!

I am glad you were interested enough to read!  Thank you!

Darin

Oct 23, 2009 04:56 PM