Stage Fright.. 
Let me start by introducing myself to you. My name is Jen Palazzola and I am the rental specialist here at The Energized Realty Group. I have been with Judy now for almost a year. When Judy and I first sat down to discuss if we would be a good fit for each other, we realized that a lot of people would be surprised to hear that Judy entered into the rental market.
Judy is the best at selling homes, so why would she take time out of selling homes to rent apartments? Well the best answer for that would be - she is not. Judy is not renting the apartments, I am!
You see, to rent an apartment is not a one, two, three thing on my end. This is something that takes months and months to cultivate. I have to "grow" my sources of landlords and create a large enough database so when a "tenant" calls, I can take them to see more than just one apartment. Hopefully, if the tenant meets the landlord's criteria and fits the "mold", the deal can be sealed.
In a typical real estate office that does a lot of rentals, there will be a surplus landlords that trust the realtor to rent the apartments for them. At no cost to the landlord! The landlords become our clients, to whom we owe a fiduciary responsibility. We are providing the landlords with a service - they won't have to advertise, we will do it. They won't have to run the credit, we do it. They won't even have to show the apartment, we will do it for them. When we offer to do these services for the landlords we can gain inventory. What a typical tenant will see when they look in the paper or online is about one sixteenth of the actual inventory that is available.
When tenants call me because they are in need of renting an apartment they have most likely searched and scrubbed the papers, the internet, and even local deli's to find out that what they are looking for they can't find. So the tenant "employs" the agent to help them search. But what the agent has done that a tenant has not, is they have built reputations and relationships with the landlords, their clientele.
Now let me just touch on this for a second. The landlords are our clients and the tenants are our customers. So how do we benefit customers (tenants)? We offer our customers the use of our inventory, the use of our negotiating skills and the ability to find that perfect apartment. Our job is to connect the landlords with the right tenants and visa versa. I will be honest with you - not all tenants are picture perfect. I always tell my prospective tenants that the landlords picture the worst. For example, if the tenant has a dog - the landlord envisions a 185 lb. Rottweiler even though it's really just a Tea-Cup Yorkie.
So, I am going to leave the experts like Judy to sell your home and Judy is going to leave the rentals department to the expert - ME! If you have an apartment to rent or you are looking to rent or if you just have questions let me know!
Jen Palazzola of The Energized Realty Group,
718.353.6000
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