Desire - verb: to wish or long for; crave; want.
Commitment - noun: The state of being bound emotionally or intellectually to a course of action or to another person or persons
Like many of my other posts, this one has to do with mindset. The reason it comes up is that we had a training event in my office yesterday with Hobbs/Herder where we discussed image campaigns, lead generation strategies, commitment, focus, etc and that there always tends to be 3 types of agents in any market: 1) agents getting out of the business; 2) agents struggling to survive or just getting by; 3) agents making a fortune.
Often times, what I have seen separate them all is simply understanding Commitment vs. Desire. I often hear agents talking about what they want. "I'd like to sell 50 houses a year" or "I want to make six-figures" or "I want to be a top producer." That's great and all, because having goals starts with wants. But as the old adage says, a goal without a plan of action is nothing more than a wish.
This is a market that takes true, 100% commitment. It takes being BOUND to a course of action.
It takes being BOUND Emotionally to the outcome.
It takes being BOUND in order to push through the sometimes painful experiences that create much needed growth on a personal and professional level.
It takes being willing to stretch the limits of your time, your money, you skill development, your lead generating, your understanding of business ownership, of creating quality time with your clients, co-workers, and most importantly your family.
This is a time where it takes Commitment, not Desire, if you plan on joining me on the other side of this uphill market mountain.
Because there is one thing I know, I am Committed to not only come out on the other side of this as a survivor, but I am committed to doing it with more market share than I had last year and with a bigger smile, too.
Always Remember, There Are No Limits!
Jeff Bonham
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