Facebook Business Profile - Creating a Professional Profile for Your Real Estate Business

Services for Real Estate Pros with RealSupport Inc.


While many real estate professionals are hearing that Facebook is the place to be, they are torn about actually using Facebook. Many feel that it is quite personal and do they really want their client reading a post by their 21 year-old cousin (who we will call Josh) who is also a "friend" of theirs on Facebook. This is actually the power of Facebook, because guess what, that 21 year-old cousin Josh has Facebook friends that may be looking to purchase their first home and bam, you are right there on Josh's Facebook and you're an agent. So hopefully, they ask Josh about you and he "introduces" you and now you've got a new buyer. This is why, some Real Estate Agents will put up with the possibility that some of their Facebook friends will post things that they wouldn't otherwise want their clients to see, in order to take advantage of this powerful social networking site.

Many professionals enjoy the personal side of Facebook so much so that they do not want to "mix business with pleasure". With that said, there is STILL a way they can take advantage of Facebook and profile their company.

I'm talking about Facebook Pages. A Facebook Page is a customizable presence for an organization, company, product, or public personality to join the conversation with Facebook users. By leveraging the real connections between friends on Facebook, a Page lets Fans become brand advocates. Posts by the Page will start to appear in News Feeds, giving Pages a stronger voice to reach their Fans. In addition, Pages now has a new look and feel more similar to actual user profiles. The best part is that if you as the "owner" of the business profile does not become a fan of the page, there is no way for anyone to see your personal profile. So, you could in a sense, keep the two seperate.

Here is an example of RealSupport's Real Estate Virtual Assistant Facebook Business Profile. PLEASE FEEL FREE TO "Become a Fan"!

This is a powerful tool and we should all take advantage of it! If you need help setting up your Facebook Business Profile, RealSupport can help, just give us a call today at 847-705-1655, or visit our website www.RealSupportInc.com.

Carrie Gable


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Show All Comments
Dinah Lee Griffey
Windermere Peninsula Properties - Allyn, WA
Managing Broker Windermere Peninsula Properties

Thanks for sharing. I combine both business and personal. I am not pushy, but a lot of my friends are colleagues-Dinah Lee

Apr 10, 2009 05:22 AM #1
Richard Dolbeare, R(B)
eXp Realty - Wailuku, HI
R(B), ABR, CRS...Hawaii Multi-Island Specialist

This one is still on my to-do list.  I'm now on Twitter and Facebook may be next.

Apr 10, 2009 05:23 AM #2
Terrie Leighton
Ferrari-Lund Real Estate - Reno, NV
Reno Real Estate Agent ~ Selling Homes in Reno

It is a great idea and on my list as well. I, like Dinah Lee, combine both both business and personal. I try to keep the personal, not to personal and keep the business light!

Apr 10, 2009 05:26 AM #3
Joddie Roberts
Mountain Real Estate and Property Management - Spokane, WA
Your Spokane Realtor - Spokane, WA

I think I've found a good comfort zone on Facebook using it as a tool as well as staying connected to friends.  I've created a Business Page but haven't untilized it as much as I need to.

Apr 10, 2009 05:28 AM #4
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Sounds like most of you are using it for both personal and business, which as a real estate agent, is (in my opinion) the best way to use Facebook.  You are busines to consumer, so making those connections/friends is huge!  The business page is easy enough to set-up and of course they allow you to "feed" your blog which is pretty cool too.  So, basically I set-up our blog on our Facebook page and when I update HERE on active rain, it feeds to my facebook business page.  That is pretty powerful.  Thanks for all your comments!

Apr 27, 2009 07:26 AM #5
Scott Hoen
HollywoodTitleCompany.com - Carson City, NV
COO, Monarch Title Company 714-270-9607

I also just saw that you can select a name for your profile or url rather than use a number

Jun 13, 2009 08:48 AM #6
Mark Artesani
Keller Williams Realty - Fountain Valley, CA
Huntington & Newport Beach, Fountain Valley Homes

I am having fun trying to get everything setup. Every time I think I am finished I read a new blog and realize I have just scratched the surface of what these site can do.

Jul 07, 2009 12:18 AM #7
Alexandria Virginia
Featuring Susan Craft, CRS, REALTOR® - McEnearney Associates - Alexandria, VA
Real Estate Editor

This is HUGE.  You can set up Facebook groups for areas, communities, etc.  And you can provide tons of info to generate new leads

Nov 09, 2009 08:22 AM #8
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