While many real estate professionals are hearing that Facebook is the place to be, they are torn about actually using Facebook. Many feel that it is quite personal and do they really want their client reading a post by their 21 year-old cousin (who we will call Josh) who is also a "friend" of theirs on Facebook. This is actually the power of Facebook, because guess what, that 21 year-old cousin Josh has Facebook friends that may be looking to purchase their first home and bam, you are right there on Josh's Facebook and you're an agent. So hopefully, they ask Josh about you and he "introduces" you and now you've got a new buyer. This is why, some Real Estate Agents will put up with the possibility that some of their Facebook friends will post things that they wouldn't otherwise want their clients to see, in order to take advantage of this powerful social networking site.
Many professionals enjoy the personal side of Facebook so much so that they do not want to "mix business with pleasure". With that said, there is STILL a way they can take advantage of Facebook and profile their company.
I'm talking about Facebook Pages. A Facebook Page is a customizable presence for an organization, company, product, or public personality to join the conversation with Facebook users. By leveraging the real connections between friends on Facebook, a Page lets Fans become brand advocates. Posts by the Page will start to appear in News Feeds, giving Pages a stronger voice to reach their Fans. In addition, Pages now has a new look and feel more similar to actual user proﬁles. The best part is that if you as the "owner" of the business profile does not become a fan of the page, there is no way for anyone to see your personal profile. So, you could in a sense, keep the two seperate.
Here is an example of RealSupport's Real Estate Virtual Assistant Facebook Business Profile. PLEASE FEEL FREE TO "Become a Fan"!
This is a powerful tool and we should all take advantage of it! If you need help setting up your Facebook Business Profile, RealSupport can help, just give us a call today at 847-705-1655, or visit our website www.RealSupportInc.com.