Good News, Bad News

Home Stager with Southern Staging & Redesign

Good News: Spring is here! The flowering trees are gorgeous and the birds are building nest for their babies.

Bad News: The pollen is intense and the birds often build their nest in areas where their not welcome, such as at the front door or in the garage.

We have to take the bad with the good, don't we?

When you begin the process of placing your house on the market, you have to take the bad with the good. The house will be listed and marketed by a professional agent that you chose to suit your needs, however you have to start working to get the house ready. And let me tell you, it can be a daunting task.

Staging your house to sell is more than just cleaning and de-cluttering, although that is a huge part of preparation. Its about being "cut to the chase" honest with yourself and making the decision to edit the things in your space that make it feel like home. Once you decide to sell the house, it stops being your home. It becomes a commodity that you are selling and you have to make it as appealing as possible to attract a larger pool of buyers. That means removing personal photos, changing that themed "Star Wars" bedroom to a m0re neutral palette and hiding the daily signs of everyday life in the kitchen, bathrooms and laundry rooms. It means that the furniture will need to be re-arranged to show off the selling features of the room, not leaving it where it is because it works for you.

Having a third person come in (professional home staging consultant) and look at your space objectively is more affordable than one would think. Most staging companies offer a variety of services at different price points for potential clients. Most consultants offer a "walk n talk" consultation beginning at $150.oo and the home owners do the work themselves, or they can hire the consultant to do the work for 1/2 day, full day or what ever it takes to make the house marketable. Consultants can take the home sellers accessory's and arrange them so that once a buyer walks in the room, there will be an emotional connection. This is often a skill that the average home owner doesn't have because it is so difficult to disassociate themselves from the home where they have built memories.

It is well worth the investment to hire the services of a home staging consultant to help you with the preparation of your home. Why wouldn't a home seller want to increase the chances of selling their house by making such and investment?

Posted by

Southern Staging & Redesign


Newnan Home Stager

Professional Home Stager Servicing Newnan, South Atlanta, Fayetteville, Fairburn, College Park, Tyrone, Peachtree City and LaGrange, Georgia 

We Turn A Sellers House Into A Buyers Home

Comments (5)


Good question Nan.  Based on my experience, I think some of the deterrents are:

  • cost (they think our services would be too expensive); ;
  • lack of understanding about marketing a home for sale;
  • a realtor who doesn't believe in staging and discourages the service;
  • not motivated enough to make the sacrifice of living in a different way until the home sells
  • overconfident, believing their home is great and buyers should be pleased to have a chance to buy it

Home sellers are often out of touch with reality and the realities of marketing a home for sale in a buyer's market.  Then if the realtor they use has similar blinders on, they won't see the errors of their ways until they have lost many potential buyers and have had to drop their price.

This is not a good result for the home seller or the realtor, and yet too many realtors use this tactic rather than staging.  Why is anybody's guess.

Apr 11, 2009 06:31 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I think it is simply they don't understand the value of it.  They have no idea that buyers have changed and that they are looking for move-in ready not homes that need improvement.  Posts like this will help to educate.  We need to continue to educate and inform sellers.

Apr 12, 2009 02:56 AM
Nan Johnston
Southern Staging & Redesign - Newnan, GA
Southern Staging & Redesign

Sharon C. - I agree with all of your deterrents.  Thanks for the input.

Sharon T. - You make a great point.  Thanks for the comment.

Apr 14, 2009 06:31 AM
Janelle Fisher, Instinctive Staging & Design, Seattle Wa.
Instinctive Staging & Design, LLC - Seattle, WA

Nan, New to AR, so kinda late on the post.  

The biggest deturant i have found i actully found out from someone who had asked for my staging service.  Since the client actually ased for my serices, it was a referal from a friend, I was under the impression this would be a nice and easy appointment.  Boy was I in for a suprise.... We did not go through the explanation of staging i usually do in my consultations because via phone conversations it seems that hse had a god grasp of the whole staging process, she ahd even had the whole house painted.  Everything form the faux plants to the 50 plus brat dolls, had to have an explanation on why we might pack it away several times.  I will never again assume someone truely understands staging and i see why people dont thing they needit.  they are so used ot living in there space.. they feel that home buyers will 'excuse' all of the less desirables in a house that is on the maket.

May 30, 2009 07:45 AM
Nan Johnston
Southern Staging & Redesign - Newnan, GA
Southern Staging & Redesign


Thanks for the input.  A good lesson for all of us is to not assume that a client "gets it"....proceed as if they don't and educate.


Jun 05, 2009 09:22 AM