Now that I have had another week of working with the Vision system and Growth Leader, I am really starting to get into a grove. The leads are still pouring in. I have to admit that I am getting far more leads from Growth Leader than I anticipated. I believe that I have had nearly 30 contacts since the site was launched a couple of weeks ago. I was expecting to receive closer to a few leads a week.
One thing that I pointed out last week was that I have never used forced registration on my websites before. I am very pleased with the number of leads that force registration produces, but I am a bit displeased with the quality of the leads. There is clearly a tradeoff of quantity of quality. In the past I have mostly relied on phone calls and direct e-mails from my websites. These leads are very warm and the prospects are usually ready to go see properties. The leads that come from forced registration are typically doing research before they are ready to buy. These leads are still valuable, but they will take a little more time to nurture.
Moving on the tech side of things, I should get into a couple of things that I would liked changed. The most important thing to do when dealing with internet leads is to get back to people ASAP. I am typically very successfully with getting people information extremely fast. When I am in front of my computer, it is a given that I will reply to e-mails as they come in. I’m usually just as fast when I am in the field. I keep my Blackberry on me at all times and constantly respond to e-mail. I currently have Vision set up to e-mail me if I have a new prospect sign up, or if I receive a message from a prospect. However, when I am using my Blackberry for e-mail I am unable to respond to new messages, without getting online and filling out the form response. I would love to see Vision have an option where we can e-mail clients directly from our mobile device without having to find a computer and logging into the system.
The other recommendation that I have in regard to the website is that it doesn’t give out the addresses to the homes, even after prospects login. I have received several requests for the addresses of homes from prospects that have already signed up. It seems that they should be able to see this information once they have become a “member” of the Vision websites. While I appreciate the interaction with the prospects, I do not like to be tied to my computer all day giving out addresses to homes.