Week 2 of the Growth Leader Program

By
Real Estate Sales Representative with Windermere Real Estate / Whatcom Inc.

Now that I have had another week of working with the Vision system and Growth Leader, I am really starting to get into a grove. The leads are still pouring in. I have to admit that I am getting far more leads from Growth Leader than I anticipated. I believe that I have had nearly 30 contacts since the site was launched a couple of weeks ago. I was expecting to receive closer to a few leads a week.

One thing that I pointed out last week was that I have never used forced registration on my websites before. I am very pleased with the number of leads that force registration produces, but I am a bit displeased with the quality of the leads. There is clearly a tradeoff of quantity of quality. In the past I have mostly relied on phone calls and direct e-mails from my websites. These leads are very warm and the prospects are usually ready to go see properties. The leads that come from forced registration are typically doing research before they are ready to buy. These leads are still valuable, but they will take a little more time to nurture.

Moving on the tech side of things, I should get into a couple of things that I would liked changed. The most important thing to do when dealing with internet leads is to get back to people ASAP. I am typically very successfully with getting people information extremely fast. When I am in front of my computer, it is a given that I will reply to e-mails as they come in. I’m usually just as fast when I am in the field. I keep my Blackberry on me at all times and constantly respond to e-mail. I currently have Vision set up to e-mail me if I have a new prospect sign up, or if I receive a message from a prospect. However, when I am using my Blackberry for e-mail I am unable to respond to new messages, without getting online and filling out the form response. I would love to see Vision have an option where we can e-mail clients directly from our mobile device without having to find a computer and logging into the system.

The other recommendation that I have in regard to the website is that it doesn’t give out the addresses to the homes, even after prospects login. I have received several requests for the addresses of homes from prospects that have already signed up. It seems that they should be able to see this information once they have become a “member” of the Vision websites. While I appreciate the interaction with the prospects, I do not like to be tied to my computer all day giving out addresses to homes.



Ryan Martin Your Bellingham WA Real Estate Agent
Specializing in Bellingham Washington Homes



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Rainer
30,602
Jennifer Lew
DocuSign, Inc. - Seattle, WA

Hi Ryan, thank you for your feedback. I'm editing my previous response. There's actually a way for you to log onto your Vision account from your cell phone. Check out the Vision Manual - page 37. You're also more than welcome to reach out to our account managers who will happily walk you through it: 1-800-491-4687. Hope this helps!

Apr 10, 2009 09:25 AM #1
Rainmaker
1,247,008
Steven L. Smith
King of the House Home Inspection, Inc. - Bellingham, WA
Bellingham WA Home Inspector

Hey Ryan,

Last time I saw you we were both standing out in the woods checking out a house. Good to see you blogging.

Apr 10, 2009 09:25 AM #2
Rainer
113,497
Ryan Martin
Windermere Real Estate / Whatcom Inc. - Bellingham, WA
Bellingham Commercial RE Broker

@Jennifer ~ After I wrote this post I went back to Vision and found where I can add the addresses for specific clients. It is actually set up in a pretty slick way.

@Steve ~ Yes we were. I'm still working on putting that one together.

Apr 10, 2009 09:28 AM #3
Rainmaker
1,247,008
Steven L. Smith
King of the House Home Inspection, Inc. - Bellingham, WA
Bellingham WA Home Inspector

Ryan,

Good luck on that. I was impressed with your professionalism while on-site. You obviously represent your clients well.

Apr 11, 2009 07:04 AM #4
Rainmaker
275,209
Colleen Lane
Kennewick Richland (and West) Pasco WA Homes For Sale - Kennewick, WA
Realtor(r) 509.438.9344 www.LaneRealEstateTeam.com

Nice chatting with you today Ryan.  Keep up the good work and thanks for the friendship.  ~ Joe :)

Apr 11, 2009 11:36 AM #5
Rainer
113,497
Ryan Martin
Windermere Real Estate / Whatcom Inc. - Bellingham, WA
Bellingham Commercial RE Broker

@Steve ~ Thank you for your kind words. I do take my job very seriously.

@Joe ~ It is always a pleasure to talk with you.

Apr 12, 2009 03:40 AM #6
Rainer
215,890
Gail MacMillan
Titusville, FL

Hi Ryan...good luck with your efforts re: Growth Leader.  I know it's keeping you busy!

Apr 13, 2009 06:47 AM #7
Rainer
113,497
Ryan Martin
Windermere Real Estate / Whatcom Inc. - Bellingham, WA
Bellingham Commercial RE Broker

@Gail ~ It is keeping me busy. Thank you for your comment and good to touch base with you again.

Apr 13, 2009 07:07 AM #8
Rainmaker
346,007
Jenny Kotulak
RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON
Broker - Oakville Ontario Real Estate

Hi Ryan,

I would go with quality over quantity anytime.  Warm is so much better than cold.  Warm are your past clients - the people in your address book that know you, have worked with you, know how you work & are a great referral resource.  IMHO - Don't forget that part of your business.  I have been reading posts from people who are spending so much time emailing and re-emailing cold leads from Growth Leader.  If they don't respond after the first e-mail them, I would file under G.

Apr 18, 2009 09:38 AM #9
Rainer
113,497
Ryan Martin
Windermere Real Estate / Whatcom Inc. - Bellingham, WA
Bellingham Commercial RE Broker

Jenny ~ I will always prefer to work with past clients, but I also love finding buyers on the internet. After all, that is where I met most of my past clients in the first place. In regard to Growth Leader, part of the beauty of the system is that you don't have to spend a lot of time e-mailing and re-emailing clients. It took me less than 20 minutes to re-email 30 leads. The Vision system is set up really well for that.

Apr 19, 2009 01:05 PM #10
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Ryan Martin

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