Some great Ideas for marketing in this post and comments
So you’re watching the last 10 minutes of the final episode of your favorite reality show, and a commercial interrupts your mind-numbed glee. Are you really in the mood for this message? Are you ready to receive it? Do you even remotely care? This is the issue with “push marketing.” Push Marketing is marketing that pushes a message to the audience, at anytime, anywhere and any media If you are not CURRENTLY looking for information on Poughkeepsie Real Estate or Realtors in general, and it is forced upon you, you have been “pushed to.”
But what about your blog? Blogs are typically found by people who are SEARCHING for a topic that you have written about. They want to find you… (hence the term…search) and once they do, you give them the Information they desire.. They can subscribe, self-identify and request more information. They can even “opt-in” to a mailing list or email subscription to obtain your valuable offer or information. This is called Permission Marketing But how random are your subscribers and readers? Where are they coming from? Are you missing an opportunity to develop a GEOGRAPHIC audience?
In other words, can you Permission Market to your Farm? Imagine Permission Farming… Attracting people who are specically interested in a neighborhood, because they live there, used to live there or want to live there, to your online presence. A hyper-specific geographic website that specifically caters to that neighborhood or farm?What would this site or blog look like? What might the content be? How do you market this site to gain a large number of subscription from the community? How do you become the onlime AUTHORITY for your farm... and how do you attract the residents to this site...
Rather than the typical NICE POST, JIM (although I really do appreciate it…) Lets see if we can engage this idea...
How do you market your HYPER LOCAL blog to a Farm... How do you reach out to a specific neighborhood in a way that motivates them to go on-line and subscribe to your website. Lets get some great ideas flowing and I will chime in along the way!!
Jim Marks is the President of Virtual Results, an Internet Marketing Company that specialized in Create Websites that Work, Internet Strategies, and Social Media Success Stories for Real Estate Agents.