Permission Marketing meets Farming, enter “Permission Farming”

Reblogger Spencer Hill
Services for Real Estate Pros with Hill Asset Management

Some great Ideas for marketing in this post and comments

Original content by Jim Marks

So you’re watching the last 10 minutes of the final episode of your favorite reality show, and a commercial interrupts your mind-numbed glee. Are you really in the mood for this message? Are you ready to receive it? Do you even remotely care? This is the issue with “push marketing.” Push Marketing is marketing that pushes a message to the audience, at anytime, anywhere and any media If you are not CURRENTLY looking for information on Poughkeepsie Real Estate or Realtors in general, and it is forced upon you, you have been “pushed to.”

But what about your blog? Blogs are typically found by people who are SEARCHING for a topic that you have written about. They want to find you… (hence the term…search) and once they do, you give them the Information they desire.. They can subscribe, self-identify and request more information. They can even “opt-in” to a mailing list or email subscription to obtain your valuable offer or information. This is called Permission Marketing But how random are your subscribers and readers? Where are they coming from? Are you missing an opportunity to develop a GEOGRAPHIC audience?

In other words, can you Permission Market to your Farm? Imagine Permission Farming… Attracting people who are specically interested in a neighborhood, because they live there, used to live there or want to live there, to your online presence.  A hyper-specific geographic website that specifically caters to that neighborhood or farm?What would this site or blog look like?  What might the content be?  How do you market this site to gain a large number of subscription from the community? How do you become the onlime AUTHORITY for your farm...  and how do you attract the residents to this site...

Rather than the typical NICE POST, JIM (although I really do appreciate it…) Lets see if we can engage this idea...  

How do you market your HYPER LOCAL blog to a Farm... How do you reach out to a specific neighborhood in a way that motivates them to go on-line and subscribe to your website.  Lets get some great ideas flowing and I will chime in along the way!!

 

Jim Marks is the President of Virtual Results, an Internet Marketing Company that specialized in Create Websites that Work, Internet Strategies, and Social Media Success Stories for Real Estate Agents.

 

 

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Ambassador
296,340
Tim and Pam Cash
Crye-Leike (Sango) - Clarksville, TN
Real Estate Professionals - Clarksville TN

Spencer, interesting concept worth exploring further.

Apr 10, 2009 02:41 PM #1
Rainmaker
363,301
Susie Blackmon
Ocala, FL
Ocala, Horses, Western Wear, Horse Farms, Marketing

Hi Spencer, my answer to everything is blogging. However, I know someone here who blatantly farms areas that others are territorial about... and they in turn say they won't show his listings. Hello, what happened to the 'best interest of the client?'

Apr 11, 2009 02:40 AM #2
Rainer
73,635
Bruce & Mary Smith
Savannah Lakes Homes - McCormick, SC
REALTORS, Savannah Lakes Village McCormick SC

Spencer!  No one owns a territory when it comes to blogging!  We can make ourselves accessible to those who are looking by providing valuable and accurate information.  I think you reach out to a neighborhood by providing informtion that they need or a needed service and by being involved with the people who live in that neighborhood.  Give your time and your skills to a need and you will develop a following!

Mary

Apr 16, 2009 12:42 AM #3
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Rainer
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Spencer Hill

#1 Financial Planner -- South Carolina
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