Produce your own printed material for less

By
Real Estate Agent with RE/MAX Shoreline New Hampshire & Maine

One of the things I enjoy doing and that helps my listings not only sell but stand out from the others is to produce inexpensive and eye catching printed materials like flyers, just listed & sold post cards, brochures, and other printed items.

You don't have to hire a graphic artist or expensive custom printing to produce your own distinctive flyers, post cards, ete., all you need to do is learn how to use a desktop publishing program like Microsoft Publisher. If you don't have Publisher even Word or Power Point can be used to turn out some beautiful and effective pieces of printed materials.

After you create your item you can then transmit it to an online printing company like Kinko's or Express Copy who can turn it into the finished product you're looking for.

Below is an example of a flyer I just did for a new listing. Express Copy will print 100 of these for only 45 cents each and deliver them to you via overnight mail at no extra charge.

I put my sellers in charge of keeping their brochure box full because they live in the house in most cases and are delighted to join in my marketing efforts. Checking the flyer box ever day or so also give them visible evidence that I'm on the job working to get their house sold.

I usually just have Express Copy deliver the printed flyers to the listing which saves me a trip over there to deliver them. I tell the sellers just to give me a call when they only have 20 or so left and I order them another 100.

560 allen drive, rockwood, tn 37854

I love "Just Listed" and "Just Sold" post cards because they're a quick inexpensive way to advertise yourself and your listing in a positive light. Neighbors are also good sources for buyers because they often know people that are looking for a new home.

Express Copy will print in full color on both sides, apply addresses you supply, first class postage, and mail great looking post cards for only 54 cents each including the postage. Here's a sample:

jim lee knoxville tn area realtor

I also promote myself and drive traffic to my website and the new listing on the back side.

jim lee knoxville tn area realtor

 

And when the listing sells and is closed it's very quick and simple to modify the front of the post card to further advertise your success in getting it sold.

jim lee knoxville tn area realtor

I like just dropping a simple, red "SOLD!" tag on the front of the "Just Listed" post card and send it out again.

I also do my own business cards, brochures, calendars, door hangers, and other printed material this way.

 

Posted by

Jim Lee , REALTOR®, Certified Residential Specialist (CRS)

http://JimLee.com  RE/MAX Shoreline

100 Market St., Suite #200, , Portsmouth, NH 03801 Phone: (603) 431-1111 x3801

Visit New Hampshire Maine Real Estate.com to search homes, get Seacoast area information, and find out how great living on the New Hampshire and southern Maine Seacoast really is.

 

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Topic:
Real Estate Sales and Marketing
Location:
Tennessee Knox County Knoxville View Harbour
Tags:
microsoft publisher
express copy
do it yourself desktop pubishing

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Rainmaker
449,857
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Hi Jim~ I have been meaning to give express copy a try.  Thanks for the reminder!

Apr 10, 2009 02:40 PM #1
Rainmaker
72,717
Bob Foster
Century 21 Lanthorn R. E. Ltd. Belleville, Ontario - Belleville, ON

Hi Jim. Most of our local services also have the 49 cent rate for 8 1/2 x 11" colour printing, and that's in Canadian funds so it's closer to 40 cents US. Sometimes I also use the special bulk rates at Walmart - 100 prints for $10 and such for inexpensive colour mailouts.

Apr 10, 2009 03:57 PM #2
Rainmaker
599,889
Jim Lee
RE/MAX Shoreline - Portsmouth, NH
Portsmouth NH Realtor, Portsmouth, NH

Bob cheaper is usually always better.

 

I do like that Express Copy will ship overnight at no additional cost to sellers, a service Walmart probably does not offer.

Express Copy is the best for the money in my experience.

Apr 11, 2009 12:33 AM #3
Rainmaker
613,042
Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL
St. Petersburg FL - CRS CIPS CLHMS RSPS

Express Copy has been great for us. When we want to take some material to a class we're teaching or a conference we're attending, we just have Express Copy deliver them to our hotel instead of trying to take them on the plane and haul them around..

Apr 11, 2009 11:12 AM #4
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Rainmaker
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Jim Lee

Portsmouth NH Realtor, Portsmouth, NH
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