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Using Facebook for Lead Generation

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Education & Training with ChrisRecord.com

I have been using Facebook for several months now to generate leads.  Facebook has an advanced profile search tool that allows you to search all members within your region based on criteria in their profiles.  That is a great way to network with your target market.  Facebook also helps overcome the "know you, like you, trust you factor" that is necessary to turn online friends into offline business transactions.  I put together several free videos on YouTube that go into more detail.  http://www.youtube.com/facebook4business

If you have a Facebook profile, add me as a friend and let's network.  http://profile.to/chrisrecord

I would love to hear from everyone else that uses Facebook to see how it has worked for them as well.

Comments(2)

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Jim Swanson
Windermere Commencement Associates - Tacoma, WA

I am newer to facebook and have met a few friends on there from the past, but as of yet have not "gained" any business from there.  I will check out your you tube video, and I am open to looking at ways to increase online lead generation as well.  If more buyers and sellers are going online to do business than ever, I need to be involced with that part of the marketing game too.

Apr 11, 2009 04:04 PM
Chris Record
ChrisRecord.com - San Clemente, CA

Jim, Facebook is definitely a hidden gem in the marketing world for real estate professionals.  They key is to increase your network of LOCAL friends using built in Facebook tools, and then to connect with them and always be offering something of value.  Then, you can lead them into a related event where you can meet in person and develop the relationship.  There are so many amazing marketing capabilities with Facebook that are all untapped right now :)

Apr 12, 2009 06:52 PM