Motivated Buyer

By
Real Estate Agent with CENTURY 21 Regency Realty

Buyer Motivation

To buy or not that is the question.

How do you understand buyer motivation?

By simply asking the right questions, then close your mouth, and listen carefully.

Ask Why Are You Thinking of Buying?

Determine their legitimate reasons for buying:

Move-up, empty nester, retiring, first time home buyer, investment, relocation, job change, lost job, etc.

It also gives you an early indication if they'll be a good client or a time-waster.

Also look for the common connection with the caller (kids go to same school, go to same civic organization or church).

When you find something in common, or discover specific needs, communicate how you share the same interest, or have a specialty in what they need

.

Your goal with this question is to begin building a relationship. While they're talking about their life situation, identify a bridge to your unique services...how you can help them with their problems.

As the conversation progresses, you can use this information to convert them to an appointment, that is, if you conclude the lead is a motivated buyer.

Stay in touch, feel free to call with any questions, anytime 24/7.

 
Sincerely,

Karina Morgan

 REALTOR, ABR, GRI
CENTURY 21 Regency Realty, Inc.
(334) 477-2694
www.RuckerPCS.com

 

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Comments (10)

Marian Gregor-Ann
Keller Williams - Ann Arbor, MI
Arbor area Real Estate

Hi Karina,  That's good, wise advice.  Additionally, I like to 'go deep'. I tell the prospect " On a scale of 1 to 10, with one being poor and 10 fabulous what would make getting the new home a 10?" Then be quiet & listen. Here's where you go deep. Ask "What would make it a 10 plus?" Now you're getting somewhere. You find out what is important about a home. Same thing with type of home, etc.

Apr 13, 2009 12:16 PM
Diane Donnelly
Keller Williams Flagship - Annapolis, MD
Anne Arundel County, MD Real Estate

Nice post Karina.

It is so important for us to continue working on our selling skills.  Evaluating the buyers and sellers motivation is critical to determine a good lead, but also to refer back to in teh event of any buyer/seller remorse. 

When I receive a contract and I review the seller net sheet, if they are short and are waivering back and forth, I reiterate the motivating factor for the move and ask them to put a dollar amount on it.  Add that to the net sheet and if it adds up - ask for the signatures.

Thanks Karina!

Apr 13, 2009 12:21 PM
Mark Hall
Realty One Group Cascadia - Vancouver, WA
Homes for Sale Vancouver Washington

Buyer motivation,indeed a fickle mistress! You are so right with your advice. The only thing that I would add is 3 or 4 more LISTENs. If it wasn't rude I would say RECORD and then listen again. You will need that information when they start to bail out later in the process.

Apr 13, 2009 12:27 PM
Suma Kakani
Northern IL Realtor - Keller Williams Success Realty - Prairie View, IL

great post Karina. I like Marian's advise.

Apr 13, 2009 12:28 PM
Tim and Pam Cash
Crye-Leike (Sango) - Clarksville, TN
Real Estate Professionals - Clarksville TN

Karina, excellent post.  I appreciate the helpful hints.  Too many times we get caught up with those who really have no idea what they want and end up deciding not to buy.

Apr 13, 2009 12:29 PM
Terri Onigkeit
Keller Williams of Northern Colorado - Fort Collins, CO
GRI

Good questons and I always talk alot about why, when and then qet them qualified

Apr 13, 2009 12:31 PM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Karina.....great post and wise words.  Asking questions and listening sure is the key!

Apr 13, 2009 12:37 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

They can be motivated but unrealistic. Too many think they are going to steal a foreclosure.

Apr 13, 2009 12:41 PM
Libby Offnick
RE/MAX Executive Realty - Mooresville, NC
ABR, e-PRO, SPS

Good post.....listening is the key.  Our ears can tell us more than our mouth.

Apr 13, 2009 12:52 PM
Karina Morgan
CENTURY 21 Regency Realty - Enterprise, AL

Thanks to all for taking time out to respond,

We do need to listen and pay attention to our Gut feelings.

Good Luck in 2009

Karina

Apr 13, 2009 01:38 PM

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