Buyer Motivation
To buy or not that is the question.
How do you understand buyer motivation?
By simply asking the right questions, then close your mouth, and listen carefully.
Ask Why Are You Thinking of Buying?

Determine their legitimate reasons for buying:
Move-up, empty nester, retiring, first time home buyer, investment, relocation, job change, lost job, etc.
It also gives you an early indication if they'll be a good client or a time-waster.
Also look for the common connection with the caller (kids go to same school, go to same civic organization or church).
When you find something in common, or discover specific needs, communicate how you share the same interest, or have a specialty in what they need
Your goal with this question is to begin building a relationship. While they're talking about their life situation, identify a bridge to your unique services...how you can help them with their problems.
As the conversation progresses, you can use this information to convert them to an appointment, that is, if you conclude the lead is a motivated buyer.

Stay in touch, feel free to call with any questions, anytime 24/7.
Sincerely,
Karina Morgan
REALTOR, ABR, GRI
CENTURY 21 Regency Realty, Inc.
(334) 477-2694
www.RuckerPCS.com
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