How is it that some agents just stand out among the rest? They are top producers, well known, attract business like a magnet? At a glance they are strikingly visible. Give yourself this edge by resurfacing yourself and your business.
Image - A distinct identifiable trait in your business - a brand that your name is easily identified.
• Image can relate to your marketing materials - color choices, style.
• Logo, slogo- when viewed or read identifies immediate with you. Example - Just do it! You think of Nike.
• Feature - tools to bring attention. One Realtor hung red shoes over every for sale sign and called herself the Red Shoe Lady. When you drove by you immediately knew her listings. Hats - The Hat Lady of Dallas - when you saw a lady with a hat you knew it was her.
Professional Presence - being involved with varied organizations in the real estate industry and also outside with charitable activities and networking groups.
• Be visible by involvement with varied organizations.
• Be selective on where you will devote time and commit to full involvement. Don't just be a casual attendee but a reliable member and involved with varied responsibilities.
• If you commit to a position then do it well and right. Being a reliable one demonstrates that you are attentive to your business and organized. If you do a poor job the results will be damaging to your image.
• Seek opportunity to speak at functions or teach classes. Visibility is created and respect is earned.
Character- the judgment others will have regarding your personality and integrity.
• Be the Realtor others love to work with. Treat all with professional courtesy.
• Energy is contagious and brings a positive attitude... always. Be uplifting and give a smile away.
• Serve on ethics committees, panels, etc. Stay on top of the industry rules and be known as the one who others ask input because of your experience.
To be visible takes action. Action to design your business to reflect your personality and recognition, action to be involved, action to bringing a positive attitude that spreads the energy and uplifts.