Want to be Noticed? Be a STAND OUT!

By
Real Estate Agent with Keller Williams Realty

 

Arboretum in Dallas by White Rock Lake 

How is it that some agents just stand out among the rest?  They are top producers, well known, attract business like a magnet?  At a glance they are strikingly visible. Give yourself this edge by resurfacing yourself and your business.

Image - A distinct identifiable trait in your business - a brand that your name is easily identified.

•  Image can relate to your marketing materials - color choices, style.

•  Logo, slogo- when viewed or read identifies immediate with you.  Example - Just do it!  You think of Nike. 

•  Feature - tools to bring attention.  One Realtor hung red shoes over every for sale sign and called herself the Red Shoe Lady.  When you drove by you immediately knew her listings.  Hats - The Hat Lady of Dallas - when you saw a lady with a hat you knew it was her.   

Professional Presence - being involved with varied organizations in the real estate industry and also outside with charitable activities and networking groups.

•  Be visible by involvement with varied organizations. 

•  Be selective on where you will devote time and commit to full involvement.  Don't just be a casual attendee but a reliable member and involved with varied responsibilities. 

•  If you commit to a position then do it well and right.  Being a reliable one demonstrates that you are attentive to your business and organized.  If you do a poor job the results will be damaging to your image.

•  Seek opportunity to speak at functions or teach classes.  Visibility is created and respect is earned.

Character- the judgment others will have regarding your personality and integrity. 

•  Be the Realtor others love to work with.  Treat all with professional courtesy.

•  Energy is contagious and brings a positive attitude... always.  Be uplifting and give a smile away.

•  Serve on ethics committees, panels, etc.  Stay on top of the industry rules and be known as the one who others ask input because of your experience.

To be visible takes action.  Action to design your business to reflect your personality and recognition, action to be involved, action to bringing a positive attitude that spreads the energy and uplifts. 

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The Art Of Marketing You
Collin County, TX Real Estate Professionals
Diary of a Realtor
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Ambassador
1,726,734
Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

Connie...

I especially like the idea of speaking or teaching ... that has always brought good results for me. Good post.

Apr 14, 2009 12:24 AM #9
Rainer
261,098
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

Richard - that is how we learn and grow ourselves.  My favorite thing to do is share and prepare. 

Apr 14, 2009 12:25 AM #10
Rainmaker
473,005
Janice Roosevelt
Keller Williams Brandywine Valley - West Chester, PA
OICP ABR, ePRO,Ecobroker
  • Connie: what a fabulous illustration of a very well written and powerful post. Thank you
Apr 14, 2009 12:31 AM #11
Rainer
261,098
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

Janice- Wow ... I'm blushing at the compliments.  Just some thoughts I feel strongly about in the business.  I love the Arboretum in Dallas and really had fun taking photos.  I have used several as points in varied posts. 

Apr 14, 2009 12:35 AM #12
Ambassador
2,081,767
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Great tips for all of us .. we all should learn to run our business with a clear focus on the consumer and your post highlights exactly that.

Apr 14, 2009 12:40 AM #13
Rainer
261,098
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

Fernando - hope you gained an idea or two.  Have a great day and thanks for reading my post!

Apr 14, 2009 12:43 AM #14
Rainmaker
1,418,877
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Connie, this is a great post pointing out how important it is to brand yourself. I still get calls today from agents who were in my real estate classes a couple of years ago. Thanks and the photo says it all.

Apr 14, 2009 12:55 AM #15
Rainer
261,098
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

Michael - I love to teach and yes, they do remember when you touched them with some positive messages.  Thanks for reading!

Apr 14, 2009 01:01 AM #16
Rainer
154,195
Sasha Miletic - Windsor Real Estate
RE/MAX Preferred Realty Ltd. - Windsor, ON

Hi Connie, Good post. Thanks for sharing.

Best - Sash

Apr 14, 2009 01:30 AM #17
Rainer
261,098
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

Sasha - thanks for the visit and love your name ... it stands out!

Apr 14, 2009 01:46 AM #18
Rainmaker
173,700
Christine McInerney
Great Life RE - Knoxville, TN
The McInerney Team, Knoxville TN Homes For Sale

Great post.  I love the photo- Japanese Maples are my favorite.

Apr 14, 2009 02:38 AM #19
Rainmaker
3,484,426
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Connie, great post and message, and also useful reminders.  I love the color of your tree pix too..I want summer!!!

Apr 14, 2009 02:57 AM #20
Rainmaker
588,565
Susan Neal
RE/MAX Gold, Fair Oaks - Fair Oaks, CA
Fair Oaks CA & Sacramento Area Real Estate Broker

Hi Connie - These are great tips.  I have been using the motto:  "Happy Clients make me happy" on my blog, facebook site, and marketing materials, and I do think it has an impact on folks because I hear from them that I do live up to my motto.

Apr 14, 2009 02:58 AM #21
Rainmaker
305,778
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Always excellent points you offer Connie! It's funny that you mention the "Red Shoe Lady", someone at my networking meeting this very morning told me he just met this Realtor yesterday and he said she was in need of a stager... I may get to meet the Red Shoe Realtor pretty soon ;-)

Apr 14, 2009 03:29 AM #22
Rainer
261,098
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

Christine & Jennifer - my favorite trees too.  I planted a beautiful one right out my study window to enjoy!

Kristin - Summer is just around the corner.  Spring is great in Texas, summer gets just HOT!

Susan - Being happy is contagious, keep it up.

Karen - point made, you remember the little things and it stands out.

Apr 14, 2009 04:08 AM #23
Rainmaker
453,716
Allison Stewart
St.Cloud Homes - Saint Cloud, FL
St. Cloud Fl Realtor, Osceola County Real Estate 407-616-9904

I think you have hit several nails on the head with a single hammer.  Attitude is perhaps the one thing that does resonate the loudest.  Exude warmth and people will be srawn towards you.

Apr 14, 2009 06:55 AM #24
Rainmaker
1,086,853
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Love the title Connie... I strive for that everyday whether at work or play:)

Apr 14, 2009 01:52 PM #25
Ambassador
727,691
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

Hello Sunshine !

Yet another one I can align with !!!

  • Be the Realtor others love to work with.  Treat all with professional courtesy.
  • Energy is contagious and brings a positive attitude... always.  Be uplifting and give a smile away

These 2 are huge parts of my creed, and 2 that I believe hae served me well over time.

You sure we're not related ?????

...lol...

Cheers Connie !

Sheldon

PS: I have a 'smaller' Japanese Maple in my front yard, and I love hovibrant it becomes in the spring time with it's burgundy hues...and your picture of the large one is gorgeous !

Apr 18, 2009 01:51 PM #26
Rainmaker
213,142
Sandy McAlpine
RE/MAX EXECUTIVE - Cornelius, NC
Search Lake Norman Homes For Sale - Lake Norman NC

Connie, you are exactly right: Energy is contagious! I am writing that as one of my blog posts this week. I have a lot of it and so people are naturally drawn to my charisma

Apr 22, 2009 12:59 AM #27
Rainer
321,367
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

You and I would make a great team. Too bad we didn't meet 30 years ago. Of course it would have been difficult for me working with a five-year-old, but I bet you were a smart five-year old. LOL

Apr 28, 2009 10:04 PM #28
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Rainer
261,098

Connie Goodrich

CRS ABR (McKinney Realtor)Texas
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