The Smartest $10.42 Investment I've Ever Made!

By
Real Estate Broker/Owner with Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate

 

the 10.42 Investment

 I signed up for a subscription to  Real Estate Shows in March & posted my first video montage soon thereafter.  My first creative effort was a mailing to inform clients & friends about our new office location.  I thought that utilizing a promotional video  might make the e-card more interesting.  Since then, I've discovered a number of novel & interesting uses for Real Estate Shows. This Marketing Tool can take your promotional efforts to a whole new level, if you'll allow your imagination to develop wings!  These are some ideas that I've experimented with.

Marketing a Business!

When we moved, I wanted to let people know about our brand new office.  I saw a post on-line in which Real Estate Instructor, Monika McGillicuddy, used this format to showcase her new training center.  This inspired me to try my first experiment with Real Estate Shows.  I found the format fairly easy to understand and the tutorials were fantastic.  When my family pre-viewed it, they swore that I'd had someone else put it together for me!  An unexpected Result was that this show is now showing up on Google when Audu Real Estate is typed in a search!  Now, that's Extra Mega Bonus for $10.42 a month of Unlimited Access to this Marketing Tool!

Interviewing for a Job!

We were contacted by a client who located one of our agents on-line.  They were interviewing several agents & wanted to interview an agent from our company.  Ed Vogt set out with her camera to capture these images of the Crystal Springs area in Kentwood, Michigan.  We used this as a Marketing Promotion for our Services before Meeting with the client.  Now, how's that for A Pre-listing Promotional Package!  Once it's done, it can be easily modified & used again & again. This was excellent use of my $10.42 that month!

Welcoming Friend & Clients into the Area!Welcome home to West Michigan

When Ed & Penny decided to make West Michigan their new home, I created this Video to Celebrate the completion of the construction of their new home & to introduce Penny, an Interior Designer & Stager to the professional real estate community.  Ed & Penny can forward a show like this about their home to their family & friends.  It's a wonderful way to spread the Good News!

 

Advertising or Promoting An Event!

The Blogging Seminar in Grand Rapids, Mi on April 11th, 2007 was the first time I used Real Estate Shows to highlight an Event which brought real estblogging seminarate agents, brokers, mortgage lenders, home stagers, builders, & home warranty providers together to learn about Blogging.  If a picture is worth a thousand words...this presentation showed in a way that my words never could have portrayed what happened that snowy April morning! More classes are planned as a result of how well this class went.  $10.42 never went so far! 

It has occurred to me that this format will be an excellent way to promote a Graduation Open House for my son.  The shows can be easily e-mailed to invited guests celebrating highlights of high-school & reminding guests of the event.  Any one who has a child graduating knows that there are tons of Open Houses taking place...an e-vite like this creates an impression. Hmm...

 

Generating Excitement for A Real Estate Auction!

The great thing about an Auction is that you KNOW when a home is going to sell!  My first experience with a real estate auction is proving to be highly educational.  We've teamed up with Masterbid Auctions Inc. to Auction a home on 2728 Shire SW, Grand Rapids, Mi.  Auctioneers saturate the marketplace with advertising to promote the property & generate excitement.  This show advertises the auction & provides potential bidders with an on-line preview opportunity.  Thinking "outside the box" is what  Real Estate Shows & my $10.42 per month Investment is all about!

sculpture at Frederik Meijer Garden

 

Marketing the Community!

Real Estate expertise centers on having information & knowledge about the local area.  This is even more important on-line.  After all, most buyers will not be buying sight unseen.  I've taken some pictures of local scenes which I am in the process of utilizing to create a Scenic Park Tour of great spots to visit in Grand Rapids, Mi during the summer. 

This is a great way to make efforts of picture taking do double & triple duty...First do the Blog post to Localism, Second Create a Show which highlights the community, Third, Earn Photo Credits by posting the pictures on Localism & then watch Google index your show as a permanent marker that helps to position you as the Neighborhood Expert.  Now THAT is my $10.42 per month working hard AGAIN & AGAIN & AGAIN

Have you asked yourself yet...What in the World am I waiting for??? Head on over to Real Estate Shows, sign up for FREE to see for yourself & get yourself a piece of the best $10.42 Investment in real estate marketing history...

*Jeff Turner did not pay me to write this post! :)

* Real Estate shows cost $125 for a one year subscription hence the breakdown to $10.42 per month.

Copyright 2007  Audu Real Estate  All rights reserved

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Rainmaker
387,755
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!
Brande, You will NOT regret this decision!  The options available are exponential!  If you take the time to figure out how to use it, you will find it to be a tool that keeps giving & giving...in benefits & business!  Best wishes!
May 20, 2007 12:00 PM #5
Rainmaker
387,755
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!
Bob, Thanks for this update with regards to even BETTER pricing!  I thought $10.42 was an Excellent deal...Now, there should be no excuse for folks not to take advantage...Right! :)
May 20, 2007 12:02 PM #6
Rainmaker
387,755
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!
Esko, It's about thinking "outside the box."  Most of what I've used Real Estate Shows for has not been strictly real estate related in terms of simply marketing homes.  This is a way to market services & community.  One well done Real Estate Shows piece featuring "happy Clients" in their New Home which you helped them to purchase with Great Financing, could be worth it's weight in Gold!
May 20, 2007 12:05 PM #7
Ambassador
2,713,803
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Very nice.  The ways in which we present ourselves and our businesses are very important.  I'm constantly amazed by the number of agents that don't even own a digital camera. 

Good job.

May 20, 2007 12:25 PM #8
Rainmaker
387,755
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!
Hi Lenn, I agree.  Not owning a digital camera is somewhat like not having access to a fax/copier was a decade ago.  It is now indispensable to being a real estate professional.  The bigger issue though is learning how to use tools effectively after you own them.
May 20, 2007 12:32 PM #9
Rainmaker
197,401
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes
Thank you, Lola. I have signed up and am looking for the nearest opportunity to sit down in uninterruped fashion to play with the program.
May 20, 2007 12:49 PM #10
Ambassador
918,797
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate
Lola, I know Jeff would never tell you to do that. Actually, that is on my to do list. Thanks for the gentle reminder of move it up on my list.
May 20, 2007 12:51 PM #11
Rainmaker
217,330
No Longer Active
Real Estate - Fallon, MT
Nice use of RealEstateShows.... I signed up for my 30 day trial and only used it a few times for the silly Flatt Matt blog.  Need to get out and take some shots around town but when I have the time the weather isn't cooperating...
May 20, 2007 12:52 PM #12
Rainer
132,079
Randal Keberlein
Weichert Realtors, Precision - Kenosha, WI
I have just spent about 15 minutes on the RES site.  It seems very interesting.  One question,  How much are you making?
May 20, 2007 12:52 PM #13
Rainmaker
387,755
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!
Roberta, The learning curve on any of this stuff is steep, but it's worth the time invested to become proficient as quickly as possible.  Good Luck!
May 20, 2007 12:55 PM #14
Rainmaker
387,755
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!
Hi Missy, With your skills, I will be on the look-out to see what you come up with.  I enjoy reading what you're discovering on-line.  Thanks & good luck with taking it to...another level!
May 20, 2007 12:56 PM #15
Rainmaker
387,755
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!
Hi Dan, Actually some of my best pictures were on the way to an appointment on an absolutely miserable, cold, windy, cloudy day.  I stopped to take the park pictures and was amazed at how well they turned out.  If you've been thinking about doing this...DO IT!
May 20, 2007 12:58 PM #16
Rainmaker
387,755
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!
Randal, Randal, Randal...I'm not sure I understand your question.  Asking a lady how much she makes is somewhat like asking her age.  However, I can assure you that I am not making any money from this blog post as Mr. Turner probably does not even know that I've written it.  I just like sharing good news when I see something working which is a good Value.  If you're interested in my business earnings, last year was blessed & I expect this one to be too!
May 20, 2007 01:01 PM #17
Ambassador
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. 4Terra Land Brokers .. 828-776-0779 Asheville NC
REAL ESTATE RESOURCES & NETWORK - Asheville, NC
What's Most Important to YOU? Call(828)-776-0779

Lola~

As you say, "Real Estate expertise centers on having information & knowledge about the local area." Thaks for taking the  time to show us how RES can help us be even more splendid in the field.

May 20, 2007 03:29 PM #18
Rainmaker
387,755
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!
Hi janeAnne, Thanks for your comment.  Real Estate Shows are a tremendous vehicle to utilize in telling the "local story" about real estate happenings.  The options are endless if we allow our creativity to be unleashed!
May 21, 2007 12:59 AM #19
Rainer
48,163
Ethan Dozeman
Realty Executives Platinum Group - Grand Rapids, MI
Real Estate in Grand Rapids
Lola lets talk more about this briefly at lunch on Friday, it looks like a great tool!!
May 21, 2007 03:15 PM #20
Rainer
153,695
Stefan Scholl
Buyer's Broker of Northern Michigan, LLC - Petoskey, MI
Northern Michigan Real Estate
I am very impressed by this tool and hope to add it to put it to use in connection with my online marketing.
May 21, 2007 04:59 PM #21
Rainmaker
387,755
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!
Hi Ethan, Look forward to touching base with the rest of the "team."  This is a great tool & has a lot of potential if used creatively.
May 22, 2007 02:24 AM #22
Rainmaker
387,755
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!
Hi Stefan, I think it could be a valuable enhancement to your real estate practice.  Perhaps, as buyer clients purchase their homes, this could provide an additional vehicle of promotion in tours of their new home purchase being created to introduce the home to family & friends.  Best Wishes!
May 22, 2007 02:27 AM #23
Rainer
37,621
Robin Willis
Tucson Expert Agents LLC - Tucson, AZ
CDPE, SRES, Designated Broker
I've heard other good things about them.  I think I will check it out.  Thank you.
May 25, 2007 04:48 PM #24
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