HOW DO YOU LIKE THEM APPLES?
Are you using Facebook to increase business and keep your friends, family, and referral partners abreast of what is happening in the real estate market. Many of our clients are listening to the news with their dire forecasts of the real estate market and sad news of desperation and foreclosure all across the country. Unfortunately, we may not have much influence over the media. We can write letters and be vocal about the one sided stories they preach about the market, but often times the bright spots in the real estate economy are spread to deaf ears. The media controls what they want people to hear. By the way... isn't it interesting that the ONE industry that has been hurt the WORST by the economy is the media industry, yet rarely is there a news report on that? Anyway, how do we overcome the media and their incessant negativity about the real estate market? EASY... FACEBOOK!! Facebook reached a subscriborship of 200 MILLION users last week. That means that we have access to 200 MILLION potential buyers and sellers right now with more joining every day!! We may not have the ability to influence millions on television, magazines, and newspapers... but we have one better, FACEBOOK.
Here are 10 Tricks for changing the real estate market using Facebook.
1. Make sure you use Facebook every day and invite everyone you know to use. Seek out friends, alumni, co-workers, acquaintances, and more and make sure you have as many people as possible on your Facebook Friends list.
2. Every time you are going out on a buyer or seller appointment, home inspection, cma, bpo, or closing, update your Facebook status to let people know!
3. Seek out good reports about the market and post them on your page. For example, in our area, days on market and active inventory is down in every town in Massachusetts for the past year as compared to the previous year. Post information like this on your FB page.
4. Post information about the tax credit and why it's a GREAT time to buy!
5. Pull up a list from MLS of all the properties that have gone under agreement for the week and post it on your Facebook page!
6. Write great blog articles about why it's a great time to buy or sell a home and post it to Facebook!
7. Whenever you have a closing take a photo of you with your clients in front of the house with the SOLD sign. Post it to FB and tag the photos. Make sure all clients are on your Friends list so that they can share the photos with their FB friends enabling you to form more relationship with their friends and families.
8. Find great videos on YouTube about why now is the time to buy. For example, David Knox has a great 10 minute video about the Tax Credit, post it on Facebook.
9. Start a Facebook fan page about your local real estate market where you can update your "FANS" about the marketplace and they can update it as well with what they are seeing on the street.
10. Every time the rates go down, post it to your Facebook status update.
We are the conduits for positive news about the real estate market. Right now the best place to spread the word is Facebook. Maybe it's an exageration to say NOBODY is listening to the media, but at least we can say that less people are. Facebook is growing and it is the media of the future. Embrace it!
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