The Top 10 Steps to Get the Junk Out of Your Trunk and Rejuvenate Your Business

Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

The Top 10 Steps to Get The Junk Out of Your Trunk and Rejuvenate Your Business


1. Recycle Your Stuff

Create a library at your office.  Do you have some marketing books that other real Recycle your books, blog posts, periodicals, and cd'sestate professionals can use? You may not have time to mentor but everyone has time to donate.  Start a library at your brokerage with CD's, books, and magazines that other real estate professionals can check out. 

Many of these materials may be gathering dust on your bookshelves and in your desk drawers.  These same materials may be costly for some of your colleagues to purchase so while you are saving some space you are giving fellow professionals an opportunity for education.  It's a win-win.

While you're at it, why not repurpose material from some of your best posts and newsletters and create an online library on your website for prospects and past/current clients...current and timeless real estate news and advice included.  It IS a library. 

Checkout can be so easy...all that you require is a simple contact registration before PDF download.

2.  Review Your Business Expenses

There are many alternative solutions to costly marketing tools.  Make a thorough list of everything you are currently paying for on a monthly and annual basis.  Record the ROI you are receiving from these tools- websites, CRM's, email programs, postcard drip, lead generation.  Are these programs working for you?  Do you currently subscribe to services you don't use or don't plan on using in the foreseeable (30 day) future?  Eliminate these programs.  Do you have some tools which aren't suiting your needs?  Take the time to research and find tools that are better suited to your business.

3.   Make A Plan

You can't accurately measure your results without having a business plan in place.  It's never too late to make a plan for your business.  If you already have a business plan it is time to revisit it and assess the results.  If your plan isn't working, time for some tweaking and reassessment.  Markets change, economics change, niches can grow stale if not tended with care.

backup your work

4.  Back Up Your Work

Everyone will experience the blue screen of death.  Make sure you have a good back up plan for your work.  This is also a good time to check out your website provider's protocol.  Do they have a backup for their servers?  Don't forget your blog.  You invested many hours into creating, editing, proofing and publishing your posts.  Make sure you are backing up a copy of them. 

5.  Shred Your Paper


You can still have paper files but keep a digital copy of your important documents.  Scan legal documents and office records and keep them stored in an online storage system

At the very least back up your documents on Google Docs and then you will also be able to access them from any computer.


6.  Make Wise Business Investments

The top priority should be continuing your education and it's not always through the usual suspects.  You can take continuing ed classes offered through your local board associations.  You can attend webinars (many are free) on marketing.  Designate some daily reading time each day to refresh yourself on sales 101, 201, and 301 by reading blog posts, periodicals, books,and newsletters.  Extend your reach beyond the real estate industry and tap into others to rejuvenate your mind and wake up your vitals.

7.  Lighten Your Load with Collaboration

Step away from the television and the negativity.  Collaborate with other like mindedEmbrace Your Own Free Thinking individuals for a networking power hour or attend a local meetup , tweetup, social media breakfast, or rebarcamp.  Rejuvenate your spirits by making sleep a priority and exercise a fundamental part of your routine.

8.  Keep Focused

Commit to daily, weekly, and monthly tasks.  Don't get hung up on the exact times you will complete all of your tasks- focus on getting the tasks done.  Post your goals- short and long term, where you can see them everyday.  Write out your daily accomplishments as you achieve them each day for even the most minute task to keep distractions at bay.

9.  Trust Yourself

Everyone has something to offer in this world and in the business of selling real estate xevery dedicated professional has something unique to bring to the table.  Write a list of the qualities and the expertise you bring to the process of home selling, home finding, real estate marketing and real estate closing. Ask past clients for testimonials.  Remind yourself how you bring it each and every transaction.  Become sold on you.

10.  Embrace Free Thinking

There is opportunity in every market if you believe it.  If you believe it you will see it.  Once you start believing you will dream, some of those dreams might seem small and some might be big.  Once you start believing you won't care about what everyone else is doing or not doing...

You will care about what you want to do and what you can do and you will DO IT.


****UPDATE:  If you want a way to keep track of lent books/materials for the Library Idea in Item #1- check out or****


If you enjoyed this post about business, you'll want to read:

Subscribe to Blogging In The Rain, A Real Estate Marketing Blog

Bookmark and Share


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Best Practices
The Lounge at Active Rain
Real Estate Rookie
Coaching-Personal Development
Diary of a Realtor
business development
time management
business planning
real estate marketing

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate


Great tip for the office library - I have a ton of those books . . . read and unread . . . and now I have a great place for them. 

Great post


Apr 14, 2009 06:04 AM #1
Allison Stewart
St.Cloud Homes - Saint Cloud, FL
St. Cloud Fl Realtor, Osceola County Real Estate 407-616-9904

Rebecca- you have offered some very good solutions and an entertaining link- this guy is funny and very profound

Apr 14, 2009 06:36 AM #2
Bob Wall
Sun Real Estate, Inc - Millbrook, AL

Great tips. Thanks.

Apr 14, 2009 06:59 AM #3
Kristina Clayton~
PC Homes Residential Real Estate - Edgewood, WA
"Where Commitment and Possibilities Meet"

Love this post, I need to definitely make a list of my expenses and what is NOT working for me. It has been on my "to do" for about 3 months now...thank you for the reminder!

Apr 14, 2009 07:06 AM #4

Each item on your list is something that cannot be reiterated enough times to those who want a clean and organized workspace, whether it be a company's office, an executive's study, or an entrepreneur's garage. Item numbers four and five are particularly important to any business that desires to keep both their information shared within the office and secured from the outside. Microsoft Office Live Workspace allows you to do both. It is an online storage space where you can upload documents securely and share them only with those that you permit. It makes transfer and transportation of documents material-free, and if allowed by the administrator who created the workspace, colleagues can easily review and edit group documents at their best convenience and without meeting in person.

Take a look here:

 - Jake,

MSFT Office Live Outreach Team

Apr 14, 2009 07:25 AM #5
Monica Bourgeau
New Phase Business Coaching - Portland, OR
Business Coaching

Rebecca - great advice as always, we are working on getting the "junk out of our trunk" right now.

Apr 14, 2009 10:51 AM #6
Bridget Cella
Re/Max Connection - Sewell, NJ
e-Pro, Realtor

I like the library idea.  Just, how do you make sure the agents bring the materials back?  I guess they should be reliable enough but we have had so many agents leave the office lately I don't know who is who.

Apr 14, 2009 01:54 PM #7
Rich Rogala
Consistent Clients - Chicago, IL
Real Estate Marketing Coach

Great ideas - I especially like #1 "You may not have time to mentor but everyone has time to donate" The library idea is a good one, both on-site at your office, as well as online!

Apr 15, 2009 01:44 AM #8
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Margaret and Rich- Looking around my home office, I certainly have materials I would willingly donate to an office library.  I have hung unto so many things because, "someday I might need them".  haha.

Florida Pines Realty- Gary Vaynerchuk is great.  HE just tells it like he sees it, but he is always respectful to others.

Krisy- THat is a big one for business owners and solopreuners.  So many expenses we don't even think about but putting pen to paper, there are at least a few we probably need to change or don't even need.

Apr 15, 2009 02:14 AM #9
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Jake- Thank you I will have to check out your product.

KEvin and Monica- Me too.

Bridget-I have two sites for you- or

Apr 15, 2009 02:20 AM #10
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Rebecca - another awesome post!  Love the library idea and only wish you and I lived closer to share all our books - we'd have enough reading for a year!  I think all the tips you provided are great ways to stay close to our business and make things happen.  #9 & 10 spoke to me as well as I truly believe you have to believe in yourself for others to believe in you!  ~Anne Marie

Apr 15, 2009 05:31 AM #11
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

Ask me a question
Spam prevention

Additional Information