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The Art of Negotiating

By
Real Estate Agent with Better Homes and Gardens Big Hill 2002018135

Everyone loves a great deal, right?  The same can be true when you are purchasing a home.  Buyers want to feel that they are getting the very best deal possible.  The BEST value for the money.  Fair enough. 

Sellers also want to feel that they are getting top dollar for thier home.  Getting "whats' fair".  OK. 

But how do you put these two sides together, into a deal that works?  It's a lot more comlicated than you might even think.  But here are a few suggestions that can help you navigate thru a home offer:

1.  Keep it clean.  No, that doesn't mean leave out the curse words, though you should!!  A clean contract is one that isn't full of all sorts of requests, changes, and complications in general.  Don't muck up the contract.  If you can keep it short, sweet and to the point, it is just that much easier for the agent who presents the offer to get it accepted.  In other words, KISS.  As in; "keep it simple, stupid".  The deal can be lost in the details.

2.  Dont low ball.  Oh, this one will touch a nerve.  OK, lets break it down into a case by case scenario.  Scene A:  The property is HOT.  Your agent has called you and said matter of fact "You need to see this house NOW".  You know buyers are beating the doors down to view the home.  You go inside, and sure enough, there are already 12 business cards on the counter from other agents who have shown the home, and its only been on the market a day!  WHY would you low ball?  Hoping for a counter offer?  Sure, those are a good time.  And while you are pondering the counteroffer, another buyer comes in and takes that HOT property right off the market and right off of your hands.

Scene B:  Its a bank owned home.  This one has deal written all over it.  The house is offered at 50,000.  With a bit of work, its probably worth 100,000.  So we offer 25,000.  "Lets just see what happens" you say.  Well, typically the bank will take AT LEAST 48 hours to look at your offer.  And if any other offers come in during that time?  They look at those too.  So Joe Smith from up the road gets the house for 45,000.  And we just lost probably 55,000 in potential equity because we wanted to "give it a try".  If you are serious about the home, make a serious offer.  That may not mean FULL PRICE.  But it does mean FAIR PRICE.

3.  Selling a home is an emotional process for most homeowners.  So please, keep a home offer about THE HOME, and dont get hung up on trivial things such as the mower in the garage you like the looks of, the cedar chest you have your eyes on, or any other personal objects.  The focus should be the house.  I have seen deals fall apart over such trivial things as mini-blinds.  Maybe that shelf in the living room appeals to you and you dont think it will make a difference to the seller, but Mrs. Seller may have recieved that shelf from her dear departed Grandma, and it DOES mean something to her.  Let her have it.  The house is what you want, right?

4.  Sellers, be open to todays financing.  Again, this may touch a nerve, but I speak the truth.  What worked 20 years ago, as in 20% down for a home, no seller assistance on things like closing costs...well, it doesn't happen so much today.  I see folks get offers HIGHER than what they are even asking, who get bent out of shape becuase the buyer needs closing cost assistance.  It all comes down to NET.  Is it what you want?  Is it REALISTIC?  Is it workable?  Then take it and run. 

5.  Want your offer to REALLY be powerful?  Here's two things that you MUST include:  good earnest money, and a pre-approval letter.  The peace of mind these two items provide a seller can help grease over many other little issues in a contract, sometimes even the price.

6.  HEY!  Listen to me!  Or whomever your Realtor may be.  If I think the house can stand a low ball offer, or I am privy to some info that will help out in your negotiating, I'll let you know.  If I think the house is a steal and you should grab it fast, I'll let you know that too.  If its overpriced, you can bet I'll tell you that one fast!  Most importantly, if you are a buyer who wants to buy, or a seller who wants to sell, that's all I really need to know.  Lets find your dream home and leave the negotiating to me!

 

Kelley Weimer

a house "SOLD" name

www.buypreblecounty.com

Professional Real Estate services for Preble County Ohio and beyond; including Eaton, Lakengren, West Alexandria and Lewisburg.

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Thanks for reading!

Kelley Weimerpink flower

 a house "SOLD" name!

Kelley Weimer is a full-time Real Estate professional serving the residential and light commercial needs of Southwest Ohio, including Preble County, Montgomery County, Butler and Darke Counties.  She serves the needs of today's home buyers and home sellers, working for one of the area's top real estate brokerages, Preble Plus Realty, LLC. Making real estate dreams come true since 2002, Kelley prides herself on honest, friendly service; staying on the edge of technology yet always keeping the focus on good ole' communication.  For your real estate dreams, please contact Kelley today!

Joni Gordon
Leisure American Realty/Jakus Realty Team - Fort Myers, FL

Short, sweet and to the point.  I liked it!!!

Apr 15, 2009 08:37 AM
Jon Wnoroski
America's 1st Choice RH Realty Co., Inc. - Green, OH
Summit County Realtor

Hi Kelley - Good points made.  Hopefully all of our negotiations can end up "win-win."  Both buyer and seller have to feel good about the deal.

Apr 15, 2009 01:13 PM
Michael Hoffman
Michael Hoffman & Associates - Pickerington, OH
CAI, AARE, CES, BAS

I have taken many courses on negotiating (and read countless books on same).  Your points are clear to me and I wish more agents would think like you do.  

One of the reasons I became an auctioneer is because I can step in and negotiate more directly (on my client's behalf).  Some people simply can NOT handle the fear of having to negotiate on an asset they have to sell.  I can take that fear away by handling it all for them.  

Good post!

Apr 16, 2009 01:05 AM
Bettina Settles
Greenwood, IN
Your Indiana Connection

Great post and great points. I will keep this post in mind when I have agents who need a little reminder...

Bettina

Apr 16, 2009 03:19 AM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Kelly - You provide some excellent points in this post.  I congratulate you on being straight forward and to the point.  It really boils down to making sure both the buyer and seller feel good about the transaction, and that is where the expertise of the realtor should shine.

Apr 16, 2009 06:37 AM
Kelley Weimer
Better Homes and Gardens Big Hill - Eaton, OH
Preble County Ohio Real Estate & beyond

Joni:  Thank you!

Jon:  Very true.  Thats why it is so important to keep it simple.  So many emotions can be involved in buying and/or selling.  The less those emotions come into play, the better for all the parties involved.

Michael:  Thank you.  Just another case for using a Realtor (or Auctioneer).  The fact that a LOT of people cant take the emotion out of negotiating.

Bettina:  Thank you.  Actually, a lot of this came directly from a talk my Broker had with my office.  She's awesome!

Troy:  Thank you for the compliment.  Believe me, I get emotional about a lot of this too.  I just save it for private moments.  You know, never let 'em see you sweat :).

Apr 16, 2009 07:54 AM