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Should Real Estate Agents Speak English??

By
Real Estate Broker/Owner with Magdalena Dokic BK 3126272

This post was inspired by a post of Maureen Staccato's.

 No, I am not being facetious.  I really want to know. 

Why am I asking something that may seem obvious to most?  Well, here in Florida you don't need to speak English to get your real estate license.  You can take the class in Spanish.  You can take the test in Spanish.  You can speak Spanish to your customers.  You can use a Spanish sale and purchase contract.  But is this beneficial to the consumer?

Before I get someone thinking that I am bashing Spanish, let me spell it out clearly: I am not.  I am Latina, born in Cuba.  I speak Spanish fluently.  Hablo Español perfectamente bienI have customers who prefer to speak Spanish and we do.  But I use the English documents since not everyone involved in the transaction may understand them in Spanish.

Can someone who speaks no English represent the best interest of their customers?  I am not doubting that the job can get done.  Yes, real estate is local.  But it is also a profession fraught with laws that change and the networking is limited if you don't speak the local language.  Even calling another agent to set up a showing appointment can pose a problem if they can't understand you.  Appraisals and Inspections are reported in English as well.  How to read them and best present them to your customer if you don't understand them?

I guess I'm thinking that if I went to another country and wanted to buy real estate I would feel much better knowing that the person helping me spoke not only English, but the local language as well.  Oh, but this is Miami.  Maybe the local language is Spanish after all?

Posted by

Maggie Dokic - Broker/Owner - Special Miami Homes

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Comments(74)

Maggie Dokic /Indialantic | 321-252-8696
Magdalena Dokic - Indialantic, FL
Selling the beach in Florida's space coast

OK.  I am back.  55 comments and only 3 were mine.  Nice turnout guys.  When I posted this innocently I did not expect the discussion that ensued.  I thank you all for commenting.  Carmen made a valid point that this turned down a path that did not necessarily reflect answers to the question, but rather spoke of our own preferences regarding our beloved country.  (It's beloved to me anyway).  That's really OK, I think.  After all,  it is precisely this freedom of speech that stands as one of the reasons this country is the great place that it is.

America was built by immigrants.  I do not think anyone would deny that.  Except for the American Indian, (and the Eskimo?) we can all say that we have roots elsewhere.  My post was never intended to deny any culture their right to continue their (our) languages, customs, religions, foods, etc. I know I am not the only one who is proud of her heritage that stems elsewhere.  We can embrace our differences and relish them.

I don't think I implied (did anyone's comment do this?) that we should not cater to a market segment if they do not speak English.  We would be foolish to do so!   You do not have to read professional journals or statistics to know that non-English speaking buyers are increasing...and will continue to.  I was speaking of the professionals who make the deals work, not the customers who come to us for our expertise.  As a matter of fact, anyone who learns to speak a language other than English to better serve his customers is going to better serve himself as well, as his market share is now that much bigger.  Make sense?  The pie he can share from is now bigger. 

That being said, however, I have to add that making it easy to become licensed in real estate without speaking the English language serves only the agent.  How is this serving the customer?  Bilingual agents can serve the non-English speaking population.  It's not as if that segment is not being served.  Look at George Tallabas or myself for that matter.  Or the others who do speak another language.  I do not want to make assumptions from names as to what languages any of you may speak.  You know what they say about assumptions.  My point is that non-English speaking customers are best served by agents who speak both the customer's language and English.  Look at TLW's example.  A buyer lost out on making an offer because their agent did not speak English.

I'm not sure if the Florida Real Estate Commission offers tests in foreign languages other than Spanish.  If not, I wonder why?  Where is the line drawn?  Is it the demographics?  Is it the number of customers being served or agents wanting to get licensed?  What is the criteria for selecting which languages will get their own exams?  Dare I say that someone suggested to me that if I was worried about taking the Broker exam that I take it in Spanish?  Do you want to know why?  I was told that the Spanish exam has one version only.  That means if you fail it you already know what the questions are and you can get them all correct the next time around.  WHAT??!!  I don't know if this is true.  I was shocked to hear it though.  I chose to take the exam in English and passed it the first time. 

I think if we show others that are different than we are that we are all really the same, the world will benefit.  But we need a common language to do that.  In this country, it's English.  I remember coming from Cuba in '71 and going straight to NYC where I remained until 2001.  That's quite the melting pot.  I loved it.  I left because of the harsh winters.  I remember my sister and I going to take our naturalization tests so we could become American citizens.  It was a proud day for us both.  I can think back to when I was a teenager and hearing this for the first time on one of my trips to Miami:  "will the last American to leave Miami take the flag with them?"  It stung.  It spoke of prejudice and hate and when I Googled it now to see if I had gotten the phrase correctly I got only one result.  It's not a pretty website it's on. 

My post was not about hatred or prejudice.  My post was about serving the needs of our clients better by equipping ourselves with all the tools.  I think the English language is a tool just like the others.  By the way, it may surprise people that English is not the official language of the USA.  There is none.  In my humble opinion, it should be.  It is the unifying language in this country.

May 21, 2007 02:03 PM
Paul Anyanwu
RE/MAX SOLUTIONS - West Orange, NJ
CRS, SFR, Broker-Salesperson, Sales West Orange,NJ
Great topic, but America is a melting pot with great diversity so having said that it would not be fair to say all Realtors should speak English language, also the fact that appraisals and inspections are done in English does not mean that an agent who speaks Spanish will not understand it and explain or represent the best interest of their clients, also most of the agents that speak another language also speaks English.
May 21, 2007 02:17 PM
Maggie Dokic /Indialantic | 321-252-8696
Magdalena Dokic - Indialantic, FL
Selling the beach in Florida's space coast
Paul - please see my response right above your comment.  I think I covered it there.  Thanks for commenting.
May 21, 2007 02:21 PM
Carmen Offutt
La Rosa Realty - Altamonte Springs, FL

Maggie,

It is almost as if you read my mind! =^) Great post!

May 21, 2007 03:06 PM
Cyndee Haydon
Charles Rutenberg Realty - Clearwater, FL
727-710-8035 Clearwater, Beach Short Sales Luxury Condos &Homes

Maggie - I need to preface my comment by saying that my father is Guatemalan and my mother grew up in Peru and Guatemala and as a teacher that retired last year she taught ESL for 20+ years. - They both are fluent and it's such a gift.  I spoke spanish before I spoke english but didn't keep it up  (;-( - I took spanish through high school and took 2 years in college but still can't do business in it - it's one of my only regrets in life (I'm not one that lives with regrets - but I realize what an opportunity I squandered as a child)

I wish I were bi-lingual and those of you that are have a huge asset!!! Lucky you - and oh, by the way we're so lucky to have you!!! Don't let anyone ever let you think differently!!!

Now for a funny story - when Jack & I were interviewing for job transfers to Florida - we we offered Miami, Orlando and Tampa - you know we ended up in Tampa - but the funny thing that happened is when I asked the Branch Manager that I would have worked for as a consultant to medium size businesses in Miami, "Do I NEEDED to be Bi-lingual" - he said "NO, I didn't need to speak ENGLISH" (LOL) :-) - I am thankful to this day that he was brutally honest!!! It all worked out and as much as I love Miami - I do believe being bi-lingual is a real necessity to business people there except for companies like FPL. 

Hope I made you chuckle! Your friend in Clearwater!     

May 21, 2007 04:25 PM
Kelli Fronabarger
Bend River Realty Inc. - Bend, OR
Realtor - Bend Oregon
My my Maggie- this sure got everyone talking. I think I would better serve my clients as bilingual. Since English is the predominant language of this country, I feel any one in business needs to be able to speak it, write it and understand it. Great post : )
May 21, 2007 04:58 PM
Maggie Dokic /Indialantic | 321-252-8696
Magdalena Dokic - Indialantic, FL
Selling the beach in Florida's space coast

Carmen - I'll be adding mind-reader to my list of accomplishments ;-)  lol

Cyndee - I've heard of people losing out on jobs because they did not speak Spanish but I can honestly say you're the first I hear of with that twist.  lol  Thanks for your comment!

Kelli - yes, I was surprised by all the talking!  I guess we can all relate in one way or another.

May 21, 2007 10:20 PM
Janie Coffey
First Coast Sotheby’s International Realty - Ponte Vedra, FL
Uniting Extraordinary Homes w/ Extraordinary Lives

of course you cannot represent your seller if you cannot speak the language of the country you are in.  You cannot help them or the buyers with mortgage, title, insurance or other critical documents (how about condo docs!!!)

someone came in our office today complaining their listing (with another brokerage) was not showing...

 

here --->>> is what was in the MLS ... "Beatiful  (beautiful) incluiding (including)  bethroom (bathroom)  trhoughout (throughout) 

What taste in your mouth does that leave you as a buyer representative or the buyer of the conscientiousness of the SELLER??  It even can subconsciously tell you that the seller pays little care of the agent they hire and how their house is presented to the public, then what does it tell you about how they cared for the house!

I lived in Germany for five years and did not speak a WORD when I moved there.  I LEARNED and would never, in a million years, try to represent someone in such a tremendous financial transaction as a bar tab if I didn't speak the language WELL!

Great post Maggie, as always!  What is our dear state THINKING?  R.E.V.E.N.U.E.!!!!

May 22, 2007 12:41 PM
JoAnn Hostutler
EWM Realtors - Weston, FL

Hi Maggie,

I here this topic every day and I think it's most important to do the right thing for the customer!  No matter what language you speak, it's very important the customer knows and understands what they just signed and, of course, it's important to everyone in the transaction to be able to read and understand it.  By the way, I'm originally from Miami, but live in Broward and Beth has told me what a great person you are.  Maybe we will meet one day!  JoAnn  PS I'm new to this, so bare with me!!

May 22, 2007 02:32 PM
Maggie Dokic /Indialantic | 321-252-8696
Magdalena Dokic - Indialantic, FL
Selling the beach in Florida's space coast

Janie - thanks for stopping by.  One of my pet peeves is the terrible descriptions on the MLS.  Don't get me started!  lol

JoAnn - thanks for the kind words.  Beth flatters me, for sure.  Maybe we will meet one day!  Broward's not so far away =)  You'll do great here.  The hardest part was jumping in!

May 22, 2007 02:34 PM
Ross Willingham
Tomson Real Estate - Stillwater, OK
Realtor Associate
Yes, I think the real estate agents MUST be required to speak English.  How can they possibly look out for the best interest of their non-English speaking client if they cannot understand what an English speaking agent is saying or writing in offer or counter offer? 
May 24, 2007 01:42 AM
Maggie Dokic /Indialantic | 321-252-8696
Magdalena Dokic - Indialantic, FL
Selling the beach in Florida's space coast
Ross - I think you and I see eye to eye on this =)  Thanks for stopping by and commenting.
May 24, 2007 03:22 AM
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!

Nice Post, you drew alot of commentary.  I have struggled with this issue in my own practice.  I am considering adding a staff member specifically for that Hispanic customers.  They deserve the care and understanding that the rest of us enjoy.  The problem with language is not all words tanslate the same.  So some minor twist could change the whole deal.  I do think you can get by and I said, "get by" without speaking english in the Florida market and other areas of the country.  Do I think it is in the clients be interest no.  Do I think people making their home in the US without regard to anyone coming here should speak english...yes.  Do they have to after they know and understand it....no.  It will just open lifes doors if they take the time.  Great Post....it brings issues to the front page. 

May 24, 2007 06:41 AM
Maggie Dokic /Indialantic | 321-252-8696
Magdalena Dokic - Indialantic, FL
Selling the beach in Florida's space coast
Gary - I had no idea it would get folks talking this way!  You're very smart to consider accommodating the growing market of Hispanic homebuyers.  I think the ones that will be most succesful are those that change and evolve with the needs and advances in our profession, (like blogging!).  Best of luck to you.
May 24, 2007 01:42 PM
Robert Hammerstein -
Christie's International Real Estate - Hillsdale, NJ
Bergen County NJ Real Estate

What a great post Maggie and obviously struck a chord with many.  I'm all American but my Mother is part Mexican and although she speaks fairly fluent Spanish (as her Mother/my Grandmother was Mexican born), my father wouldn't permit us to speak Spanish.  He felt we were American and that was that!  How could he have known back then in the 50's what would become of this country.  Now, I'm at an obvious disadvantage and it makes me crazy to know that I had one Spanish speaking Grandmother and an Italian speaking Grandfather yet I know nothing of either language.  Sure, I guess I could learn it on my own but just think how lucky I might have been to have learned it as a child.  Oh well, I digressed.  I do feel that when in Rome (America) do as the Romans (Americans) do and that's speak English!  I find it just a bit insulting that my Grandmother knew enough to learn and speak English as an immigrant and Bob's own Mother is Swedish born as well and came to this country and learned the language.  She still struggles alittle but Bob doesn't speak Swedish - he speaks English!  Oh well, we are after all the melting pot and as they say "only in America"!  Viva la difference!!!  Thanks for sharing a great post! 

P.S. - It is alittle tough to work with agents that are difficult to understand and with all the different nationalities, there really should be one universal language in our Country - "English"? 

 

May 25, 2007 06:25 AM
Maggie Dokic /Indialantic | 321-252-8696
Magdalena Dokic - Indialantic, FL
Selling the beach in Florida's space coast
Hi Lisa,  thanks for your thoughtful comment.  I'm proud of my own mother who arrived in this great nation as an adult and had to learn the language.  She did quite nicely, if I do say so myself!  It was a heck of a lot easier for us kids to learn the language.  We were speaking it fluently in about 4 months.  It took her several years but she did it!  Now my dad is another story altogether.  After 30 years he can now have a conversation with our American neighbors but it took him many many years to be able to do that!  My own girls do not speak Spanish, nor Albanian or Serbo-Croatian (from their Dad's side).  They do understand Spanish quite a bit. I now wish we had talked to them in the 3 languages as they were growing up.  They would have learned all 3 , I am sure.
May 25, 2007 06:47 AM
Robert Hammerstein -
Christie's International Real Estate - Hillsdale, NJ
Bergen County NJ Real Estate

Hi Maggie,

As long as they are still children - it's not too late!  Try to get them to learn alittle bit.  Believe me, they may not like it now but they'll thank you later on.  Take it from one who knows.

 

 

May 25, 2007 06:53 AM
Maggie Dokic /Indialantic | 321-252-8696
Magdalena Dokic - Indialantic, FL
Selling the beach in Florida's space coast
I guess the key thing is wanting to do it. Unfortunately, I don't think they are interested.  It's not so easy to mold a teen to one's liking.  lol
May 25, 2007 07:02 AM
Anonymous
Darin Haughie

Maggie,

          Most of the people commenting do not live down here in Miami, But to answer your question ''Yes'' I think a lot of people down here have been taken advantage of because they could not fully  understand what they have signed ( the 2/28 loan?) I find it frustrating when I can't communicate with another agent. I know I have lost business because I can't speak Spanish, but I think Spanish agents lose more business than me. I have tried to learn but will never be comfortable enough to do a contract with a Spanish speaker.

Jun 01, 2008 01:14 PM
#73
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

To me, English is the language of business - internationally. The ability to speak English and Spanish is a great advantage in Florida. I really wish I had paid more attention in my Spanish classes! I know - It   isn't too late to learn!

Jun 01, 2008 01:52 PM