3 Lessons Social Media Marketers can learn from the Navy Seals

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Social Media StrategyMy inspiration for this post comes from LT. Commander Jon Cannon of the Navy Seals. There's a lot that we can learn from the highest-performing organization on the planet. For nearly half a century this organization has been creating strong, effective leaders who excel at developing amazing teams and delivering extraordinary results.

The secret ingredient is that every member of this organization is a leader/teacher, engaged in continuous, interactive teaching and learning.

Who is this organization?

They are the Navy SEALS.

While I can't possibly cover all the leadership lessons of the SEAL organization in a single post I hope to share just a few of my favorites. Some of these lessons and principles of the SEALS can transform your Social Media Marketing efforts to a whole new level. To use these lessons successfully, you must apply what fits. So after you're done reading this post put some of the lessons you've learned into action.

Here are the '3 Lessons that you can learn from the Navy Seals'

Lesson 1

The Mission

When SEAL Platoons plan a mission, their flowcharts look like upside-down family trees: The mission starts out as a strong, solid trunk, and then quickly begins to split and branch out with every contingency.

Your mission in social media marketing should always begin with a flowchart or blueprint or map that defines your goals, niche, target market and branches out with every social media outlet that will drive traffic to your blog or landing page or web site. Here's a detailed example http://tinyurl.com/38t75n

Lesson 2

Plan Ahead - Prepare for a New Situation that has not yet been Identified

SEALS can quickly adjust from desert warfare to jungle warfare, from urban environments to maritime environments, and from 35-man task units to 2-man sniper elements.

In social media marketing always prepare for new changes and improvements so that you can adjust to your new social environments. For example, Facebook® recently updated its platform leaving many lost and confused on how to adjust and adapt to the new changes. Plan ahead and be prepared by following and subscribing to the blogs of industry leaders in social media and your target niche. A popular tool for finding a top blog in your niche is http://technorati.com and a great site to follow for social media is http://www.mashable.com

Lesson 3

Ensure that You Possess the Three Primary Leadership Tools


A SEAL leader needs a mission and a SEAL platoon needs a mission

To have focus and direction in social media you should define your mission and share that mission with your team. Secondly, you define your niche and build your social network around that niche by providing personal, professional, and promotional value. Learn the 'Top 3 Ways to Become Invaluable to your Social Network.'


A SEAL leader needs the tools to complete his mission.

To fulfill your mission in social media you will need to arm yourself with the tools to get the job done. Here's a social media armory of 1000 Internet/Social Media tools.


SEAL leaders have consequences when they do not perform at an acceptable level. Performance expectations are established and reinforced within the SEAL team organization.

Without accountability you end up performing your social media marketing using any method and following any code of conduct. Without accountability you'll lack the guidelines to stay the course. Alex Mandossian says it best in his recent post titled ‘New Equation of "Personalized" Accountability.'

Every post, article, video, audio, or book on social media, leadership and teamwork is useless unless you put some of what you've read into practice. You will make mistakes but don't be afraid. You will get better faster than you think!

Scared? You should be. But that's just your body's way of saying it's alive.

Now make it happen!


Remember - We all have dreams. But in order to make dreams come into reality, it takes an awful lot of determination, dedication, self-discipline, and effort. ~ Jesse Owens

Make it a great day!


National Entrepreneur Club

Marco Carbajo is a business credit and social media marketing coach. His blogs and articles are featured in Alltop, Scotsman Guide, and Entrepreneur Connect. He is the founder of the National Entrepreneur Club, an online membership community that helps entrepreneurs obtain the cash credit and financing their businesses need and increase profits with social media marketing. You can follow him at http://ow.ly/2kkn

Copyrighted and published by Marco Carbajo of UCan2, Inc.

All rights reserved.

Comments (2)

Monica Neubauer
Benchmark Realty - Franklin, TN
Franklin, TN - Realtor, Trainer

Every area of life can learn from others.  Thanks.

Apr 17, 2009 06:58 AM
Marco Carbajo
Business Credit Insiders Circle - Howell, MI

Thank you for the positive feedback Monica! :)

Apr 17, 2009 08:09 AM