Expired Listings

Real Estate Agent with RE/MAX Marketing Specialists

I was brainstorming with my broker about ways to capture expired listings. Here is an idea:

Print out the expired MLS sheet and take a look to see what is missing.  For example, are the room sizes missing? Is there a virtual tour? Are features missing (pantry, ceiling fans, etc.)?  Is there a chance the  house did not sell due to the former agent's lack of information on the MLS? The Seller will think so. After you do this, put together a flyer of all of the reasons that their house might not have sold and offer to make sure you do all of these things. The flyer can be the same for every house with a few changes. You might be surprised by the lack of information on the MLS sheets. 

Don't be afraid to knock on the door and be the first to get there with this information. 

Thanks to my broker for these great ideas.


Comments (3)

Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time
Susie, in theory I agree with your post. However, I would be very careful not to talk negative about the previous Realtor. First, this is against our Code of Ethics and second, it is very important to succeed on our own merits. Personally, I always explain to sellers, how I do things differently, not better. I let them know, that all Realtors have a different way of doing business and this is how I do mine. Say this: "Their way may work for them but my way will work for you"
Sep 25, 2006 08:26 AM
Susie Fultz
RE/MAX Marketing Specialists - Spring Hill, FL
Thanks for your response Bryant. I would not talk negative about the previous Realtor. I don't discuss what other Realtors do or what they don't do with my customers. That was not the point I was making. I would use what the other Realtor didn't do to my advantage, and put them in my checklist as things I would do. I would hope the Seller would know what was or wasn't done previously. I would capitalize on all the things I have to offer, not what the previous Realtor didn't do. I'm sorry my post gave the wrong impression.
Sep 26, 2006 08:31 AM
Brett Mumaw
RE/MAX First - New Albany, IN
Your Indiana Move

Something I am trying is to just ask them some questions.

"Do you have an opinion as to why your house didn't sell?"

"Is there anything you think the agent could have done differently?"


Getting them to open up is a great way to get information to use. 

Jan 20, 2007 01:51 AM