Part of creating a brand is making your product memorable in the minds of your current and future clients. In the mortgage industry you are the product. What is an effective way to make yourself memorable? What can you develop to "sell" you when you are not around? Your business card.
Business cards are part of your marketing materials. When you're designing your marketing materials, you certainly want them to be tailor-made. Using a generic approach in your ads, brochures and Web sites won't set you apart from the crowd; it won't tell people what's distinctive about you, your business, your products and services. It won't cause you to be remembered.
A well-designed business card will not only establish your identity but will also encourage people to seek you out. You want a business card that is eye- catching, entertaining, and that will distinguish you from your competition.
What's the best type of business card? I've seen cards with pictures, caricatures, full color, no color, glossy, odd-shaped, oblongular, rectangular, rounded, folded, bolded, and more. They were all great! The point of a business card is not just to give your contact information. It should also make a memorable impression of you and your business. If you need some ideas for a business card design, you should talk to a local printer or even purchase a design book (e.g. It's in the Cards by Ivan Misner).
Your business card should:
- Include your name and contact information
- Give people a reason to do business with you
- Give people a taste of your personality
- Stick in their memory
- List your qualifications
- Persuade them that you are intelligent, creative, and resourceful
Your business card should not be just an afterthought but rather a thoughtfully conceived marketing campaign. Don't miss an opportunity to leave a lasting impression on a potential contact or client.