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Why Real Estate is Like An Expensive Box Of Chocolates!

By
Real Estate Broker/Owner with Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate

serious chocolate loversSerious chocolate lovers have a way of finding each other.  Until I met Kathy, I thought I was a serious chocolate lover, but as she began to describe a velvet, delectable, svelte quality of a brand of chocolates that I had no familiarity with, I knew that her love affair was in an entirely different league.  But I was fascinated. 

Fresh out of college, my idea of a splurge was a Snickers bar a day, a 40 cent habit which was the limit of what I could afford.  My desire was fueled by the tantalizing enticement of sampling the best!

Kathy was describing chocolate bars that were the epitome of luxury and on which she spent a couple of dollars.  She said the name of the company was Godiva and if I was serious about tasting some really good chocolate, I had to try them. 

Well, once I started making some money, I did.  I think Kathy's description was more delicious than my tasting experience, but I'll  never forget the association that she enmeshed into my psyche.

Many factors contribute to creating a quality box of chocolates & this is not entirely unlike what creates the fascination and enchantment in a real estate transaction.  Texture, taste, aesthetics & stylish presentation are all elements that mold themselves into a ravishing display when a box of chocolates sheds its wrapping to reveal its contents.  I anticipate the intriguing design elements that make each piece an epicurean delight.  Quality is not necessarily quantifiable, but I know when I've tasted it even if I have difficulty in adequately describing it.

chocolater lover's delight

Like the sequestered selections in an elegant box of chocolates, each client interaction is a succinct opportunity to uncover differences in personality, needs & desires.  I approach each transaction with  a lot of curiosity & a little trepidation.  My endless fascination is fueled by the fact that this will be a unique opportunity; not unlike the dissimilarities in two different pieces of chocolate within an assortment. 

Will my choice deliver what I am anticipating?  Will the unveiling of dreams & hopes surpass our suppressed expectations? Every interaction reveals a little more of what's hidden in the interior.  It's the process of tasting that unearths the exquisite riches of a creamy milky core or succeeds in revealing the unexpected jarring of a hard core nut.  This is not completely unlike the peculiar verities of  a real estate transaction, is it?

Comments(24)

Tim Maitski
Atlanta Communities Real Estate Brokerage - Atlanta, GA
Truth, Excellence and a Good Deal
Lola, Wonderful post.  I think I will start serving chocolate covered nuts to my clients.
May 21, 2007 02:59 PM
Dena Stevens
Rocky Mountain Realty - Canon City, CO
Putting The Real Into Realtor Since 2004
Lola, if you ever give up real estate you should write!  BTW, my dogs names are Hershey and Nestle. People have suggested higher quality names like Godiva, but it's not the same.
May 21, 2007 03:15 PM
Debi Braulik
www.roundrealestate.com - Maple Valley, WA
Selling Maple Valley to Fife WA Homes For Sale

Lola- Mmm. Chocolate. I like the analogy! But Tim's comment about chocolate covered nuts cracked me up!

Off I go to eat my Dove Sugar Free mint truffle. Darn sugar allergy!

May 21, 2007 03:32 PM
Cyndee Haydon
Charles Rutenberg Realty - Clearwater, FL
727-710-8035 Clearwater, Beach Short Sales Luxury Condos &Homes
Lola - you have me cravingggggggggggggggggg some sweet stuff. great post!! I want to savor each experience. :-)
May 21, 2007 03:37 PM
Nattalie de la Mothe
Maximum One Greater Atlanta Realtors - Atlanta, GA
Selling Atlanta Homes like a Boss

Great post!

you're a brilliant writter

May 21, 2007 03:37 PM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services
My favorite chocolate is See's - It is from San Franicsco -- and I think it beats Godiva and many others.  I am looking for all of my clients to be See's chololates -- Hopefully, I won't run into too many nuts!
May 21, 2007 03:38 PM
Daniel Gates
Insure Consulting - Palm Bay, FL
Beautifully written, I think I will have to break open the chocolate chips bag, it is the only chocolate in the house.
May 21, 2007 03:45 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

As a chocoholic I loved your post, Lola. What a great way to meld real estate and my favorite thing to eat. I have a batch of very think gooey brownies that are calling my name right now. Want to try some unusual but terrific chocolate? Check out Vosges.

Great post, fun to read, and a good analogy. Here's to more chocolate in our lives, for those fortunate to like it and not have any allergies to it.

Jeff

May 21, 2007 03:50 PM
Suzanne Sands
Pavao Real Estate - Somerset, MA
Somerset MA Real Estate

Lola,

WOW! I was snacking on my sugar-free pudding as I was reading your post. LOL! I was captivated! I enjoyed, Thanks

May 21, 2007 04:22 PM
Vickie Arcuri
Coldwell Banker Realty - Fort Lauderdale, FL
South Florida Luxury Real Estate
I love the analogies!  Great post!
May 21, 2007 05:33 PM
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

Cute post.

Carolin Benjamin
Bob and Carolin Benjamin
The Benjamin Team
Keller Williams Integrity First Realty
Gold Canyon Arizona

May 21, 2007 07:55 PM
Diane Bell, Hilton Head Real Estate, Bluffton
Charter 1 Real Estate, Hilton Head, Bluffton, SC - Hilton Head Island, SC
Fabulous post!  You are a very creative writer.  Keep up the good work.
May 21, 2007 11:13 PM
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Lola, nice analogy, the opportunity of commitment and future fulfilment when completing the task is remarkably rewarding. 
May 22, 2007 01:25 AM
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!

Tim, You are too funny!  Thanks for your comment. :)

Dena, Thanks for stopping by.  What delicious names for your dogs...I'm continually re-inventing the real estate experience for myself...it prevents boredom.  I'm glad you enjoyed the post.  Thank you.

Eloise, I hope you treated yourself to some chocolate today...perhaps Godiva?  Thanks for stopping by & commenting.  You're stirring up ideas here..."A writer posing as a Realtor"...now 60 Minutes would have a field day with that, wouldn't they?  If they had written from that perspective, we may have ad a more balanced portrayal of profession!  :)

May 22, 2007 08:54 AM
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!

Deb,...I had the same reaction to Tim's comment!

Cyndee, I hope you got some chocolate today!  :)

Natalie, Thanks for your comment.

Joan, Thanks for the recommendation.  I had not heard of Sees!  I don't think they have them here in Michigan, but I'll be on the look-out!  For years we've handed out Godiva chocolates at our closings for homes we've listed.  It's usually been very appreciated.

May 22, 2007 09:00 AM
Laurie Mindnich
Centennial, CO
I'm stopping to get a hot fudge sundae on the way home, before dinner.  How could you do this to us?  But don't stop- your writing is just fantastic!  I'd love to see you post about my favorite- ketchup!
May 22, 2007 09:57 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher
Lola, I love your posts!  They are absolutely inspiring and it's wonderful to look through the eyes (or, in this case, Mouth) of someone else to experience what they are!  Thanks for another great post.
May 22, 2007 11:28 AM
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!

Oh boy Jeff,I think I'm about to engage in a New Dimension of this affair with chocolate!  Thanks for the link! Those brownies sound scrumptious... Thanks for stopping by & commenting.

Suzanne, you display true discipline...Sugar Free pudding, (I'm guessing it may have been chocolate flavored :)  Anyway, thanks for stopping by.

Vickie, Thanks for your comment

Bob & Carolin, I appreciate your reading & commenting.

 

May 22, 2007 12:39 PM
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!

Gary, Thanks for stopping by.  Appreciate your comment.

Diane, Thank you.  Writing blog posts has been excellent training in Creative Writing.

May 22, 2007 12:41 PM
Portland Oregon Real Estate | Alecia Barnes - Broker
Portland, OR
You are an awesome writer, I loved your analogy, and now I'm going to make a big batch of chocolate brownies for "the kids" :~)
May 22, 2007 05:18 PM