Can they find you? How do they search? There are, of course, keywords or phrases that are recognized as being searched for regularly such as "Dallas real estate". On the other hand, there are thousands of keyword phrases and queries that are searched for less frequently. In fact, I read a report recently where Google reported 20% of all search queries have never previously been done.
Do we, realtors try to capture the traffic generated by these unique searches? No, we are competing with each another, in great numbers, for a few highly competitive search terms or "keywords". For instance, "San Diego homes for sale" is a very general, highly competitive search term. And chances are good that most San Diego realtors are competing to win visibility on the internet for this keyword phrase. The high number of realtors competing for this type of general term diminishes your chances of acquiring clients who are using this term.
On the other hand, there is huge volume of people who are searching for thousands of different and very specific terms. For example, some potential buyers may enter the phrases such as, "four-bedroom homes in Chandler", or "affordable home with a pool in Arcadia". Most real estate websites have not been optimized to include many of these types of phrases, although some may try for 1 or 2 of them. If you had a website that used these scores of phrases together with MLS listings as content on hundreds of pages then you would become visible to the search engines and "win" a huge net of these phrases - your website would place highly in search engine results.
By having a website that meets the criteria for these types of specific searches you enhance your ability to capture more buyer web traffic. Not only that you gain buyers who are usually further along in the home buying process, since they already know what they want.
As a realtor, you have access to the best content around that buyers want. Unfortunately, having an MLS search option on your website doesn't make the listings viewable by the search engines. If the search engines can't see it they won't send buyers to your website. When the search engine "spiders" come to the page of your website that shows the listings in a search box, all they see is a blank page with maybe a title on it when it comes to listings.
A technology that can put all the MLS listings physically on an agent's website in a way that the spiders can detect will provide more relevant content for buyers' unique searches. Increasing the number of "long-tail" keywords generated by using listing content will give more "warm" leads.
Further, if the technology described above can organize the content (properties) in topical categories, such as "gated homes in Southlake" or "Dana Point homes with pools" that website will be even more powerful, relevant and searchable for the types of searches that buyers will do.
Is this technology available? Yes, it is. I found the price for this kind of technology varies from varies from very expensive to virtually free on a two-year trial basis. Here are some website examples: Paradise Valley, AZ homes and Scottsdale, AZ 85254 Real Estate where you can see some awesome technology on a website.