Yes, this is a rant! And it is a rant with a purpose, not just to get something off of my chest! While rants like those are certainly cathartic, they don't do much for anyone else but the ranter - unless, of course, someone else is having or had similar experiences that the ranter is ranting about...did I just use the word rant over five times in that last sentence?
Anyway....I woke up this morning to go to work and my wife got up and after explaining to her why I had went to the office last night, and my sister's boyfriend's penchant for playing video games all day, she snarkily remarked, "Well, you say you're on the computer doing work and then I turn around and you're not doing work..."
What do you mean by that, I'm not doing work? Yes I am!
"You be blogging when you're supposed to be doing work..."
I could not believe what I was hearing. The absolute nerve! According to her, I was blogging for my health... not at all, as far as I'm concerned. I quickly retorted back, blogging is a part of my work.
Indeed, thanks to my being on ActiveRain, blogging is just one more thing that I do to generate business. But not only has this been a way for me to attract buyers and sellers, it has also been the first stop for many of the new tools that I have put in place to guarantee myself the #1 realtor position in my area. Ambitious, yes; and it will take time, but I am fully persuaded that my blogging here will not be in vain.
All of us here have learned something to increase our business, or have contributed some information that made others' business grow and thrive. Of course, I can't speak for everyone here in the Rain, but I am sure that all of us have developed a nefty new bag of tricks to employ as we assist buyers and sellers in this market.
Here's just a sampling of the tricks I've come across as a result of my blogging on Active Rain:
- the first thing I did when I read Neal Bloom's Successful Listing Agents Farm Their Areas Consistently was I prepared and organized market report mailers and established areas which I would farm. I mailed those out in February, and I'm due to send out the next batch for my areas at the beginning of May;
- reading and commenting on Margaret Woda's Write For Buyers, And Sellers Will Come gave me the tools to focus my informational blogs (not too many yet, but I am working on them) for my consumer audience;
- Rita Burke's Creating Killer Market Reports - Laying the Foundation series has been the cornerstone of my monthly on-line market reports (which I would not have done had it not been for her suggestion - thanks, Rita) and has given me new tools to use in my market report mailers;
- I found out about VistaPrint while reading Elaine Cook's blog about it - and I've been busy getting free postcards and other marketing materials for marketing both to expireds and
- marketing to FSBO's to get their listings, which Tim White provided an excellent example of. He also gave me, through that post, the nerve to
- sign up for a variety of social media sites, which Todd Dubner wrote a post with a link on how to effectively do it;
- While I was perusing Todd's blog, I stumbled across the Virtual Tour guru, Andrew Olsen. As a result of that, I now have virtual tours on my residential listings (I just need to know how practical it would be to do so with my multis);
- Laraine Shape gave every Realtor the weapon to use against those sellers who wants to haggle over our commission in You Want Me To Do What?!? - a weapon that I fully intend to use, should I have to;
- It was a late read for sure, but Neal Bloom's blog post on having a business plan definitely changed how I focused my energies this year, and has been the major catalyst for picking up many of the tricks I've come across here in the Rain;
- and of course, having a reminder for why I do what I do in real estate is always necessary, not to mention getting a good kick in the pants to get up and do something different. Colleen Fischesser and Matthew Dollinger have very nicely performed that service for me with their posts about things that realtors should do when business seems to be lagging.
Of course, I could not do anyone justice by trying to list every single blog I've read, or mention every blog I've written. There's just too many good posts with lots of relevant information - and I have a very health set of bookmarks, for a newbie.
So, as I blog late into the evening, reading and writing in the Rain, I just want to encourage all of you who are being made to feel as if your blogging is pointless, like standing still in a park on an otherwise wonderful day, that while blogging may indeed be fun,
We are not blogging for leisure!
Looking for information about homes in the Greater Waterbury area? Buyers, need to find financing and advice on the home-buying process? Sellers, looking for tips on how to make sure your home sells?
Stop by www.williamsplaces.com!
Courtesy of William James Walton, Sr., Realtor, Century21 Access America