I was in San Diego this past weekend with my family. Most of my family throughout San Diego was able to come to my parent's house to catch up and enjoy a great sunny day. We chatted about a little bit of everything and one of the topics that came up was twitter. We did dive even more into social networking but we spent a bit of time speaking about twitter.
I think one of the best questions that someone asked was from my godmother. She is always up to speed on the latest technologies as she is a teacher in San Diego. She asked one of the best questions about social networking when she simply asked the question:
"Why would someone do twitter?"
I thought it was an awesome question. For many, especially in real estate, they are jumping onto social networks, like twitter, with little thought of "why". Let's take a look at a few items to consider for those who have jumped into twitter and maybe those who haven't yet got on board yet.
- Why would someone want to follow your 140 character updates?
- How can you add value to those in your network with your updates?
- Who are you going to follow?
I really don't think that social networking will be for every real estate agent, especially for those that don't answer the above questions. When considering the option of diving into social networks like Twitter (or any of the others for that matter) it's important to consider your approach to social networking.
After all, you wouldn't create a real estate website without a strategy would you? Just because getting onto the social networks is easy doesn't mean it's something that you should do. It's important to consider your approach to social networking for real estate before you ever start.
In addition to the above three questions consider the following:
- How much time can you dedicate to your network?
- How are you going to grow your network?
- What do you want to get from your network?
When you consider doing social networking for real estate it's important to set goals and consider how you can add value to your network and how your network can help you. Even though it is incredibly easy to get started take a few moments to consider how you can maximize your activities.
As real estate professionals we often have 100's of things to do each and every day. Adding 1 more activity that isn't going to bring us business or improve our business is just a waste of time. So rEmbraeally, what's your plan with your social network?
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