Don't worry, Social Media is a FAD!

Reblogger Susie Blackmon
Real Estate Agent

My recent attempts at teaching classes in my office have been frustrating, to say the least. You can lead a horse to water, but you can't make him drink! Without elaborating, suffice it to say that I swear @zipvogreg has been listening in on my phone conversations recently! Please don't miss his video.

Original content by Greg Afarian

It's depressing how Real Estate agents and professionals around here (New England) know so little about the importance of social media. It was obvious today after we went door to door promoting our class on Twitter & Facebook to offices, owner brokers, and managers that something is clearly missing. I went to over 15 offices in the Andover, North Andover, MA area speaking to agents, giving hand outs, and even sent out over 500 e-mails to Realtors.

One office which has over 70 agents said to me "they have a good handle on their social media sites". What does that mean? I know for a FACT not one of them are using Twitter and the ones that are on Facebook are clearly not using it how it should be used. Just because you have a username and profile doesn't mean you're using social media (Twitter, Facebook, LinkedIn, ActiveRain, Zipvo, Flickr)!

The small minority that are, I congratulate you! Good work, I'm sure it is paying off! The days of putting an ad in the newspapers, magazines, direct mail, billboards, park benches, buses, and radio are GONE! Does your local paper have to go out of business for you to realize that? Over 85% of search starts on-line, doesn't that mean anything?

Is it only about CE Credits? (we know that answer is YES) So, what is wrong with that picture? What does CBR,CIPS,CRB,CRS,e-Pro,GRI,PMN,RECS,SRES mean to someone searching for Real Estate on-line anyways?


More details available at ZIPVO.com


More details available at ZIPVO.com.

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Ambassador
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Terrie Leighton
Ferrari-Lund Real Estate - Reno, NV
Reno Real Estate Agent ~ Selling Homes in Reno

Susie ~ I am sorry for you frustration! Sounds like you being on top of the "Social Media Fad" could work toyour advantage as your office missed the opportunity to see the full potential of Social Media you are obviously so many steps ahead of everyone else.

Apr 22, 2009 03:17 PM #1
Rainmaker
363,351
Susie Blackmon
Ocala, FL
Ocala, Horses, Western Wear, Horse Farms, Marketing

Hi Terrie, can you tell I am frustrated!!?? ;-) More amazed than anything, and I'm too darn old to waste time on things that are a waste of time! Thanks for your comments!

Apr 22, 2009 10:24 PM #2
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920,351
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

HI Susie, interesting introduction and post you reblogged.

I think you're first sentence summed it up, you can take a horse to water, but can't make them drink.

Right now I have just accepted the fact that I am an early adopter, and by the time they decide to jump in it will be hard to catch up. I told one office I spoke at that, "I'm not coming back until you have done Class One, blogging and Class Two Social Media.

I love to teach and share but it is following on deaf ears and it is my time, gas and 1/2 day to drive there and home.

 

Apr 24, 2009 01:30 PM #3
Ambassador
2,758,701
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 

Susie! Right ON! I am a bad blogger, twitterer and facebook freak. I know that I need to use these media form more often but I don't. I am going to bookmark this one for my next office presentation. Thanks...

Your building consultant for life in Nashville, TN

 

Apr 25, 2009 09:37 PM #4
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Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Susie, I've got to go back up there and see the Video, but I, too, have tried to teach what little I know to the agents in my office and they just don't care. Their eyes glaze over and they think I've lost my mind. When they do smell the coffee, it'll be too late!

Apr 26, 2009 10:00 AM #5
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Susie Blackmon

Ocala, Horses, Western Wear, Horse Farms, Marketing
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