Don't worry, Social Media is a FAD!
My recent attempts at teaching classes in my office have been frustrating, to say the least. You can lead a horse to water, but you can't make him drink! Without elaborating, suffice it to say that I swear @zipvogreg has been listening in on my phone conversations recently! Please don't miss his video.
It's depressing how Real Estate agents and professionals around here (New England) know so little about the importance of social media. It was obvious today after we went door to door promoting our class on Twitter & Facebook to offices, owner brokers, and managers that something is clearly missing. I went to over 15 offices in the Andover, North Andover, MA area speaking to agents, giving hand outs, and even sent out over 500 e-mails to Realtors.
One office which has over 70 agents said to me "they have a good handle on their social media sites". What does that mean? I know for a FACT not one of them are using Twitter and the ones that are on Facebook are clearly not using it how it should be used. Just because you have a username and profile doesn't mean you're using social media (Twitter, Facebook, LinkedIn, ActiveRain, Zipvo, Flickr)!
The small minority that are, I congratulate you! Good work, I'm sure it is paying off! The days of putting an ad in the newspapers, magazines, direct mail, billboards, park benches, buses, and radio are GONE! Does your local paper have to go out of business for you to realize that? Over 85% of search starts on-line, doesn't that mean anything?
Is it only about CE Credits? (we know that answer is YES) So, what is wrong with that picture? What does CBR,CIPS,CRB,CRS,e-Pro,GRI,PMN,RECS,SRES mean to someone searching for Real Estate on-line anyways?
More details available at ZIPVO.com
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