One of my English professors in college once said, "No matter how much you know, you'll never know everything." That's very humbling, but it's also a good reminder that you don't know everything and could learn more. You can always improve.
It's not about being smarter than the next guy or having something to show off. It's about increasing your value and the value you bring to your business, your clients, and your customers. The more you have to offer your clients and customers, the better your service will be, the better your job prospects will be, and the more you can demand in compensation.
It's not always the obvious either, like real estate agents becoming more fluent in real estate law (although that's always a good thing). It's not always directly related to your business. For instance, agents learning more about gardening, landscaping, or interior design could prove to be helpful to clients. It's not always about your own or even any related industry either. Learning a new language, for instance, could open up the pool of customers and clients you are able to serve. Point is, you can get creative and learn something that really interests you (of course, save room for the boring stuff, too - there's a place for everything).
Learning can open new doors for you and your business, and it's as easy as visiting your local library or bookstore.
Happy reading.


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