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LinkedIn Pro Series - LinkedIn Strategies - Be a Thought Leader

By
Real Estate Agent with PREA Signature Realty - www.preasignaturerealty.com

Introduction to the LinkedIn Pro Series:  Over the next month, I will be doing a series of articles on LinkedIn.com and how to effectively set up and use LinkedIn as a tool for generating new leads, developing new business opportunities, and keeping in regular contact with contacts, prospects, current and former customers, and members of your sphere of influence.  

This Week's Installments...  In today's installment, we discuss:

  • Thought Leaders
  • Establish a Group
  • Develop a Niche
  • Develop Content
  • Promote the Group
  • Build Mass
  • Provide Member Recognition

Feedback, Questions and Comments are Encouraged:  Despite the title, this is a "back to basics" series unrelated to the LinkedIn Pro product and is intended to expose real estate professionals to the power of LinkedIn based on simple, easy to understand instructions and tips.  Feel free to leave questions, suggestions, etc. in the comments section.  For more advanced users of LinkedIn, please share your tips, comments, examples, war stories, etc. in the comments section.  

 LinkedIn Training - PREA Signature Realty

 

Interested in Upcoming Training Sessions on LinkedIn?

For real estate professionals in St. Louis. Missouri, the materials for the LinkedIn Pro Series will be used in a live quarterly training session on real estate technology jointly hosted by PREA Signature Realty and Assured Title (formerly Landamerica).  The next technology session is set for April 24, 2009.  Reservations are required and seating is limited to 30 persons per session.  For more information on the real estate technology sessions, please contact Ryan Shaughnessy at PREA Signature Realty at 314-971-4381 or by e-mail to Ryan@PREASignatureRealty.com.

This series will also be made available to all attendees at the Women's Council of Realtors monthly luncheon.  The panel discussion on technology is set for June 4, 2009, at 11:00 a.m. and will include a panel discussion on technology tips, gadgets and communication tools. For more information on the Women's Council of Realtors month luncheon covering the use of technology, visit the Women's Council of Realtors - St. Louis Chapter's website.

Other Parts to the LinkedIn Pro Series:

  • LinkedIn Pro Series - Setting Up Your Profile
  • LinkedIn Pro Series - Adding Content
  • LinkedIn Pro Series - Adjusting Your Account and Privacy Settings
  • LinkedIn Pro Series - Building Your Network with Invitations and Introductions
  • LinkedIn Pro Series - Adding Recommendations and Testimonials 
  • LinkedIn Pro Series - Adding Your Company Profile
  • LinkedIn Pro Series - Effective Use of Groups
  • LinkedIn Pro Series - LinkedIn Widget for Distribution of Blog Posts
  • LinkedIn Pro Series - Promoting Your LinkedIn Profile Using Badges
  • LinkedIn Pro Series - LinkedIn Strategy - Reference Selling
  • LinkedIn Pro Series - LinkedIn Strategy - The Advisory Board
  • LinkedIn Pro Series - LinkedIn Strategy - The LinkedIn Website
  • LinkedIn Pro Series - LinkedIn Strategy - The LinkedIn Expert
  • LinkedIn Pro Series - LinkedIn Strategy - Agent Recruitment
  • LinkedIn Pro Series - LinkedIn Strategy - Warm Calling Based on LinkedIn Research
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    ________________________________________________________________________________________________

    PREA SIGNATURE REALTY

    Download Property BrochuresView Our Listing PresentationWatch Our Property Videos on YouTube

    PREA Signature Realty is a full service brokerage located at 1709 Park Avenue in the Lafayette Square neighborhood of the City of St. Louis.  PREA Signature proudly serves the following city neighborhoods:  Lafayette Square, Soulard, Benton Park, Benton Park West, Downtown Loft District, Forest Park Southwest, Central West End, Tower Grove East, Tower Grove South, Compton Heights, Shaw, The Hill, Dogtown, Carondelet, Holly Hills, St. Louis Hills, Dutchtown, and the Other Historic Neighborhoods of the City of Saint Louis, Missouri. 

    The opinions expressed herein represent the opinions of the author only and do not reflect the opinions of PREA Signature Realty.  All photos and written content were produced by PREA Signature Realty.  All Rights Reserved - PREA Signature Realty (2009).  This content may not be reproduced or reprinted, except for Active Rain re-blogging, without express written permission of PREA Signature Realty.

    For more information, visit our website at www.PREASignatureRealty.com or contact Ryan Shaughnessy at 314-971-4381 or send an email to Ryan@PREASignatureRealty.com

    Comments(18)

    Show All Comments Sort:
    Jamie Dumaine-Russell
    RE/MAX Alliance - Branford, CT

    Ryan - I've been following your LinkedIn Series of posts and have them all bookmarked.  You've done a wonderful job putting this series together and they will be very helpful to me when I'm ready use all of the strategies you've outlined.

    Apr 23, 2009 02:33 PM
    Ryan Shaughnessy
    PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
    Broker/Attorney - Your Lafayette Square Real Estate Partner

    Donna - When you get started, let me know.  I am happy to assist if I can and would love to know if your experience matches mine.

    Apr 23, 2009 04:22 PM
    Jamie Dumaine-Russell
    RE/MAX Alliance - Branford, CT

    Ryan - Thanks!  I just make take you up on that offer! :)

    Apr 23, 2009 06:56 PM
    Matthew Naumann
    Exit Realty Charleston Group - Goose Creek, SC
    Goose Creek, SC Real Estate Agent

    Ryan,

    Great post.  I definitely need to consider forming a group on Linkedin.

    Thanks for sharing.

    Matt Naumann

    www.mattnaumann.com

    Apr 29, 2009 01:22 AM
    Ryan Shaughnessy
    PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
    Broker/Attorney - Your Lafayette Square Real Estate Partner

    Donna - I hope you do... Let me know.

    Matt - It does work - but like anything it takes time and effort.

    Apr 29, 2009 01:24 AM
    Team Honeycutt
    Allen Tate - Concord, NC

    Wow.  This is great information.  I hope to get through all of the links soon. 

    Jun 07, 2009 10:32 AM
    Ryan Shaughnessy
    PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
    Broker/Attorney - Your Lafayette Square Real Estate Partner

    Team Honeycutt - I hope the information helps.  I use LinkedIn because it generates good qualfied leads for us.

    Jun 07, 2009 10:41 AM
    Mike Hogan
    The Hogan Group at Keller Williams Realty - Mechanicsville, VA
    MBA

    Ryan- I liked this post a lot. Im going to search for your other LinkedIn posts.

    Aug 28, 2009 01:54 PM
    Ryan Shaughnessy
    PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
    Broker/Attorney - Your Lafayette Square Real Estate Partner

    Mike - Links to the other posts are at the bottom of this post.  I hope it helps.

    Aug 29, 2009 01:23 PM
    Troy Erickson AZ Realtor (602) 295-6807
    HomeSmart - Chandler, AZ
    Your Chandler, Ahwatukee, and East Valley Realtor

    Ryan - I have a linkedin account, but I know I am not using it to my fullest potential.  Hopefully, reading your posts will assist me in getting more out of being on linkedin.

    Sep 04, 2009 08:37 PM
    Ryan Shaughnessy
    PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
    Broker/Attorney - Your Lafayette Square Real Estate Partner

    Troy - I use LinkedIn pretty extensively and it generates leads for me.  It is all about how much you work the system.

    Sep 05, 2009 06:42 AM
    NoCo Home Team
    C3 Real Estate Solutions - Fort Collins, CO
    Sell Smart, Buy Wise & Live Well in Nrthn Colorado

    Ryan,

    Great post! I will try to incorporate this advise into my activity on LinkedIN!

    Jul 21, 2010 12:37 PM
    Ryan Shaughnessy
    PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
    Broker/Attorney - Your Lafayette Square Real Estate Partner

    Leslie - I am glad it helps.

    Jul 23, 2010 12:07 PM
    Michael J. Perry
    Fathom Realty - Lancaster, PA
    Lancaster, PA Relo Specialist

    I really have a lot of catch up to do with this !!!!!!!!!!!!!!!!!!!!!!!!!!!!

    Aug 07, 2010 05:22 AM
    Laurie Matthias
    Long and Foster Real Estate - Wayne, PA
    Realtor, Residential Real Estate Professional

    Just found this group and am very excited to read through past posts.

    Jan 11, 2011 11:51 PM
    Team Honeycutt
    Allen Tate - Concord, NC

    Thanks Ryan,

    This is definitely the next step and more productive step to just "joining up" and watching.

    Margaret

    Mar 09, 2011 06:05 AM
    Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
    Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
    General Contractor, Dry Rot and Water Damage

    Tons of good information here Ryan. Hope to start using it right away.

    Mar 12, 2011 12:37 AM
    Doug Bullwinkel
    E Mortgage Capital, Inc. NMLS 1416824 - Roseville, CA
    Mortgage Loan Officer NMLS #281609

    I'm going to look into joining one of your groups on LinkedIn.  Thanks for the information.

    Mar 26, 2011 10:45 AM