YouTube Getting More Social = More Viral Possibilities – More Google Bombs!

Real Estate Agent with Eau Claire Realty, Inc.

Ok I am not going to pretend that I have much of a chance of getting featured 2 days in a row over stuff that Google is doing but they did announce something else yesterday that was probably just as big as the profiles showing up in search results. Tech Crunch announced that YouTube is adding a Beta program to make YouTube even more social. What this entails is you can see what your friends are doing on YouTube as well as a few other new features. Google only gave out 25 passes and unfortunately a hundred people jumped at the chance before I even had time to refresh my screen but this is indeed big big news. You can see it in action and get more information here. youtube

First of all unless you are making some really crazy looking videos your chances of making a viral video are slim to none. Well it’s pretty much no chance that some real estate video is going to make it to the top on YouTube. (Unless it’s a pretty bad video) But you can leverage YouTube just like any other social network well at least you will be able to shortly. Before now there really wasn’t much of a point in having friends on YouTube. It just didn’t really do anything. But now all that has changed. Now you can see what videos your friends are watching and even send them a link to the video you are watching in real time! Well you will be able to shortly anyway.

As I was saying this is a golden opportunity to use your social networking skills and leverage your video presence. Once this goes live for everyone you should be able to invite your friends to see your videos. It will be up to them to pass your videos on to people they know but that’s how this social thing works. Remember the golden rule of never spamming your friends. If you can politely suggest something rather than shoving it in their faces I think you will see your videos go much further.

But this goes much deeper as well because there is an SEO side to this. Many video SEO gurus say that the number of views on a particular video has a direct correlation to how high it appears in search results. This makes sense from a search engine point of view because if you search for two videos with the same title and subject matter doesn’t it make sense to show the most popular video? They already do this with websites using their algorithm so video should work no differently. The number of views shows how good the content is (or how bad in many cases) but either way it goes a long way to show how relevant a particular video is in relation to search results. This is also important if you consider how Google is now displaying video more prominently in search results. Trust me having a video thumbnail stick out in search results is going to get more clicks to your site! It only makes sense since it’s a visual color cue compared to simply a textual cue. Look at this example search and tell me what you would click?

So put 2 and 2 together and you have a very good reason to get some new friends on YouTube. This post is one of those cow prods to get you out there making friends now and you will be able to leverage them much easier later. Besides organically building up your social network works much better than spamming everyone in your contact list to join at once. (Although that can be effective)

So let’s make some friends shall we?

You can go to Youtube peeps to invite friends to your YouTube 

Here is some information from Google on how to add friends.


You are also going to need a strong profile, after all people want to know who the heck you are before they make friends with you! Duh!

 youtube profile

Try to make it intesting and add your website of course!

There are also a few things you should have in place so when it’s time to go live you are ready to socialize!

youtube social settings

Your YouTube Channel

One quick note. Java script does not work on active rain so where it says you can see my embedded channel thats sort of a lie because nothing shows up. If you want to see what this looks like on a java script enabled site you can see my blog post here on my word press blog hosted on my website.

You can see I embedded my channel into my blog post. This is a very cool feature. Add it to your website. Add it to your blog posts. All your videos are easy to see and it's very easy to connect to you and make more friends! The code is available on the channel itself here:

embed your youtube channel

Make sure you fill in the details here. Be descriptive and don’t try to focus too much on your keywords here. Instead try to sell your channel to humans. I don’t know if mine is selling anything to anyone but I think it describes what it is my channel is for.

youtube channel

Don’t forget that a customized channel can make your channel more visually appealing. At the bottom you can upload a picture for the background… any ideas? This is your canvas so start painting.

youtube customized channel

You can also share your channel. Again this is time to leverage. Here is my link:

You can sign into your YouTube account here and then should be able to link your Google and YouTube accounts together.  If you check out my post yesterday on Google profiles I think this will be important but it also looks to be permanent so be careful.

Did you know that YouTube also has Analytics built in? (Stats!)

youtube analytics

Don’t forget to be my YouTube friend and subscribe to my channel. This is your chance to build up a network. We can help each other out by taking an interest in what we are doing and watching a few videos. Not only will this drive up views it might just give you some ideas for your own videos. There is no way to directly “befriend” someone. Instead you can only link to the username. If you click my customized badge below it will take you to my channel. Don’t forget just as you are making friends on Facebook this is a golden opportunity to expand on YouTube as I have been saying. So start adding a link to your YouTube profile everywhere that you have a link to any of your other social networks. In fact YouTube has potential to be one of your biggest social networks yet simply for its ease of use with video. I can’t make a customized badge for each of you and after doing some searching I can’t seem to find any easy way of doing this but hopefully the one I made might give you some ideas.

Shane O'Gorman on YouTube!
Also if you think I know anything about technology and I have been able to help you can you please check out my post here. I need your help! Thanks!!!

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Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

Good tips. Now I need to buy a camera and make a video! I'm going to chack out Shane Tube in a little while!

Apr 23, 2009 05:54 AM #1
Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

One quick note. Java script does not work on active rain so where it says you can see my embedded channel thats sort of a lie because nothing shows up. If you want to see what this looks like on a java script enabled site you can see my blog post here on my word press blog hosted on my website.

Apr 23, 2009 05:56 AM #2
real estate real estate
Providence, RI

This looks very cool. Youtube is havinb big trouble financially and hopefully this will help.

Apr 23, 2009 06:07 AM #3
Karen Singbeil
Royal LePage Access Real Estate | Associate Broker | Personal Real Estate Corporation - Sicamous, BC
Living In & Selling Shuswap : Sicamous | Mara Lake

I haven't tried the "video" part of my marketing plan yet. I think you hit it right when you said you will be at the top or viral if your video is bad. haha Thanks for the post.

Apr 23, 2009 06:08 AM #4
Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

The embedded channel looks really cool. It flips through your videos. I am going to make a page around it on my website. I never noticed all the stuff you can do with youtube until I started this post. It was actually much shorter until I saw all the neat things inside of it.


Thanks everyone and I hope this was helpful.

Apr 23, 2009 06:22 AM #5
Brian Burke
Kenna Real Estate - Lone Tree, CO
Broker & Advising Expert-Denver Luxury Real Estate

Shane - gosh I have so much to do, we are busy (working) and more keeps piling up, but this is definitely soemthing I need to do. Thanks. ~Rita

Apr 23, 2009 06:25 AM #6
Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

Rita I honestly just filled out this stuff while I was writing this post. I am sort of a hypocrite because I have a webcam here and I hardly ever use it. I am also supposed to do some HD video and never do that either.

Apr 23, 2009 06:32 AM #7
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

We're all really lucky that you take the time to keep us informed.    I always learn a lot from you, and subscribe to your blog.     Appreciated!

Apr 23, 2009 08:31 AM #8
Troy Erickson
Diverse Solutions Realty - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Shane - This is great information.  Thanks for sharing, and I will take a look at this in further detail.  It's posts like this one that keeps me active on AR.

Apr 23, 2009 11:42 AM #9
Sidney Kutchuk - Realty Works Temecula Kutchuk - Realty Works Temecula
Realty Works Temecula - Temecula, CA
Realty Works Temecula

Hi Shane, I went and signed up.  Thank you for the cow prod.  You're right it is just one more thing to get our identities out there. 

Apr 24, 2009 01:50 AM #10
Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

Lol I didnt know if anyone read that part about the cow prod. Thanks though. I am glad it was helpful.

Apr 24, 2009 03:56 PM #11
Rich Rogala
Consistent Clients - Chicago, IL
Real Estate Marketing Coach

I'm a big fan of real estate agents using video, so thanks for all this great info! You're absolutely right that until now, having friends on YouTube didn't really matter much. Will be interesting to see how this plays out.

Apr 26, 2009 12:00 AM #12
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

If I took time out of my day to do ActiveRain, Twitter, YouTube, Facebook, MySpace, Merchant Circle, Linked In -- did I miss any -- I wouldn't have time to actually work to earn a living.

Apr 26, 2009 06:20 PM #13
Matthew Naumann
Exit Realty Charleston Group - Goose Creek, SC
Goose Creek, SC Real Estate Agent


Great Post.  Lots of good information on how important Youtube.

Thanks again,


May 06, 2009 01:32 AM #14
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Shane, I haven't posted a video on YouTube in ages. I need to get busy if I'm going to do any of this!

May 14, 2009 09:19 AM #15
Nancy McNamee
Keller Williams Realty - Roseville, CA

One more thing to learn to do...

Feb 19, 2010 01:52 PM #16
Laura Filip
RE/MAX UTOPIA , Serving all of Texoma - Whitesboro, TX
What can we do for you today?

Thank you for sharing your thoughts on this  topic have a great night talk to you soon

Nov 21, 2014 08:17 AM #17
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Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell
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