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Choosing a Webmaster

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Services for Real Estate Pros with RealEstateTechOnline.com

 Choosing a Webmaster

Choosing a webmaster can be a challenging task. Creating a website is a big investment so naturally you want to find the best man/woman for the job. Hopefully this article will shed a little light on your quest.

Here are a few things that you should consider:

1.) Your budget. Know what it is before you begin to negotiate. Don't be afraid to share this information with your webmaster. You can perhaps start a little low and hold some of your budget in reserve when you're negotiating, but it is difficult for the webmaster to make an accurate estimate without a ballpark figure for budget. I don't recommend that you tell exactly how much you're willing to spend, just a round figure so your webmaster will know " the league hewill be playing in".With that said, if you want the moon and the stars, be willing to pay for them. Building a website is a time consuming venture and a good designer will want to be paid a fair price.


2.) Know what you want. Make sure you have a general idea regarding what you are looking for. The more information you can provide your webmaster at the start the easier, faster, better the results will turn out. Outline your ideas, sketch pictures, and provide a list of websites that you like with a notation of the features that you found particularly appealing. This will go long way to helping your webmaster understand your vision.

3.) Provide Content. What do you want your site to say. The more the better; as far as the search engines are concerned text is king. Search engines can't "read" pictures or images and therefore they do not help your websites ranking.

It should be you that rights the original draft of your content. Regardless of your writing ability, if the original sentiment comes from you it will most likely convey your message. Your webmaster or other individuals can edit it and/or rewrite completely, but even if that's the case the original sentiment should be yours.

4.) If you have a shoestring budget, then consider a template.
Template Monster is a good place to start. Their templates are priced fair and more importanly, they are retired after 10 downloads. This way you can be assured your site is relatively original. The have hundreds of real estate sites to choose from.

*I have used them with great results. I should tell you I am an affiliate.

5.) Time. The more time you can devote to upkeep and new content the better. You will only get as much out of your site as you are willing to put into it.

6.) Marketing. I have written a couple of articles re: marketing. You can find them scattered around this blog. Marketing your website is a wide ranging topic that I will get into here. However if you subscribe to my blog I will continue to reveal new tips, tricks and secrets about marketing online

Courtesy of RealEstateTechOnline.com Your real estate technology connection.

Comments(6)

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Wanda Phillips
Success Investment Realty - Altamonte Springs, FL

I am new to Active Rain and I saw a link for Vision on my home page.  This seems to be a service that creates websites that capitalize on Active Rain traffic.  Do you know anything about that service?

Apr 23, 2009 12:32 PM
Pat Champion
John Roberts Realty - Eustis, FL
Call the "CHAMPION" for all your real estate needs

Great information this will prove benefical to many AR members.

Apr 23, 2009 12:50 PM
Roy Kelley
Retired - Gaithersburg, MD

Thanks for your blog. A number of agents in our office are using the website provided by Top Producer. It is a service agents may wish to consider if they are using Top Producer as their database.

Follow me on Twitter: http://twitter.com/roykelley

Apr 23, 2009 12:51 PM
Dorothea Barr
RE/MAX BRAVO - Dumfries, VA

I am working to build a website now and found this blog very timely and useful.  Thank you!

Apr 23, 2009 01:07 PM
Dorothea Barr
RE/MAX BRAVO - Dumfries, VA

I could not get the "template monster" link to work.  Could you post the link in text format?  Great blog, thanks again. 

Apr 23, 2009 01:09 PM
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

All great advice -- thanks for sharing. Appreciate it.

Apr 23, 2009 04:57 PM