To effectively reach the online recession-proof consumer a Nielsen study revels which sites to spend marketing dollars on and which sites to avoid.
According to recently released data, the least recession-impacted market segments ("Recession Indifferent" and "Recession Insensitive" segments) have similar online surfing habits. These consumers are most likely to visit news/information sites and search or community sites. They are less likely to visit family/lifestyle sites. While this market segment may have similar online preferences, they differ on their choices of television genres. The Recession Indifferent segment prefers viewing Sports and News programming while the Recession Insensitive segment prefer Comedy and Quiz shows. For entire article: http://tinyurl.com/dkps67
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