The road to ubiquity...

Title Insurance with First American Title

So you want to enhance your web presence?

This is an updated version from the original post on April 26, 2009... So much has changed since then! 

It equates to populating the search engine index with 'YOU' and helping the search engine understand that the 'YOU' scattered across the public pages of the web is THE one and only YOU! If the index understands 'YOU' and your conversations are relevant then you create gravity and the laws of attraction are in play.

Marketing like music uses repetition, it creates rhythm. People may not remember exactly what you said, but they will remember how they felt when you said it. If they like or can relate to your tone, your beat, your patterns, they're a lot more likely to listen and follow. Are you speaking to them or at them?

Are you playing their song?

We search the web everyday for our wants and needs... We're a culture of searchers and along the way we're learning stuff and making decisions.

We make a lot more decisions not to do something than we make decisions to do something. 

Conversations are markets...

We are members of communities. They exist for mutual benefit and exchange. They aren't online to be sold. They want to identify with and belong to a conversation. They're looking for answers, solutions, products, and entertainment. 

Don't second guess where your next customer is coming from. As it has always been, word of mouth, someone who knows someone who knows you. 

We're in this all together (remember, we're community)...

Posted by

René Fabre

"Where there's conversation, there's opportunity."

Please Note - The views expressed herein reflect only the individual’s personal views and are not the views of the author’s employer.

The Blackberry Chronicles, a blog by Rene Fabre and his travels around the Greater Pacific Northwest and beyond. Connect w/ Rene Fabre on Google+. Rene Fabre on Twitter. Rene Fabre writes reviews on Yelp. Rene Fabre on The Audiorium YouTube Channel by Rene Fabre. Rene Fabre loves digital photography and here are his shares on Flickr. Rene Fabre is a musician and composer and shares some of his orginal music and recordings on Soundcloud. Rene Fabre shares his interests on Pinterest.

Comments (10)

Anthony Stokes-Pereira
Better Homes and Gardens Rand Realty - Nanuet, NY

Hi Rene;

 I really love your post, I thank you for sharing. Good Luck!

Apr 26, 2009 03:29 PM
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~

Anthony I have been following you around you need to change your lines. Comment about something on the post. Like you read it.  Like the internet is a great place I can't believe some blogs get so many comments and some don't.  Who knows what works. 

Apr 26, 2009 03:36 PM
Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

Hi Rene...

Wow, that was a lot of information in one sitting!

Featured in the Group "Whacked!!!"

Apr 26, 2009 03:37 PM
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker-Owner,CRS,GRI,SRES, Brea,CA, Orange Co


Youza, great stuff. Went to bookmark for a re-visit, so what happened to the bookmarket?

Apr 26, 2009 04:03 PM
Brenda Kasprzyk
Real People Realty - Palos Heights, IL
Realtor - Palos Heights, Palos Hills - Homes


I will definetly check out some of the sites you listed, we are community. I always appreciate so much any advise about internet marketing. thanks


Apr 26, 2009 05:23 PM
Irene Tron
Valparaiso, IN

So much information that I could not get it all in one sitting.  The pictures are great!  I look forward to reading this post again.

Apr 27, 2009 01:26 AM
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Anthony: thanks for stopping by.

Russ: My eternal question for sure, "what works?"

Richard: Looks like you're getting to know me... When I finally get going, there's no stopping me! I keep telling myself, "a few paragraphs and a few well chosen pictures!" But one thing leads to the next.... thanks for the feature!

Lynda: thanks... not sure what you mean, bookmarket?... I'm a little slow today...

Brenda: You're welcome to stop on by anytime... and thanks for the comment.

Irene: thanks... I did all the pictures using I had a blast...

Apr 27, 2009 11:43 AM
Sally Dunbar
Lyon Real Estate, Fair Oaks CA (Sacramento Area) - Fair Oaks, CA
Fair Oaks Realtor - Fair Oaks Homes for Sale

Rene - I can't believe I haven't found you before.  Love your sense of adventure, humor, wonder at it all, and the willingness to share.  You go guy....

...........................................a new fan

May 07, 2009 06:21 AM
Heather Fitzgerald
REALTY WORLD-Harbert Company, Inc. - Greenwood, IN
REALTOR Greenwood Indiana Real Estate

I am starting on my GOOGLE profile right now. Thank you for the heads up.

May 15, 2009 03:08 PM
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Sally: Thank you so much. I'm glad you stopped by.

Heather: You bet... Make sure you let Google know where you've lived, City, State...

May 15, 2009 07:33 PM