What Makes You "You"

Have you ever thought about the topic of this article?  I mean, REALLY thought about it?  What exactly is it that make you "YOU"?

I know, when it comes to real estate, you're the end-all, be-all for every one's needs.  You can move mountains to get a home sold, find a home that no one else can find, deliver service that no one else can even imagine.

I've heard it many times.  You can answer any real estate question that someone has...from how to market a home to what homes are selling for to where to get the best financing.

But when you ask the question, "What makes you "YOU"? you often get a blank stare, a stuttering, a searching for an answer look that tells me, "I really have no idea".  I hear things like, "I'm really good with people", "I really like working with people", "I bring a lot of energy to the table", "I know a lot about real estate", "I care about people".  Things that in the end doesn't amount to anything because it doesn't tell the client what you can do for them.

The question is then followed up with, "If you don't know what makes you "YOU", how are you going to let anyone else know?  Remember:  people don't care what you know until they know that you care!

I mean really care.  By showing them, not telling them.  Sales are fraught with people who talk a good game, but in the end come up short.  It's better to under promise and over deliver on your service than to build up their hopes for great things and then, although you did a good job, have them think that it was "Okay".  That doesn't do much for glowing referrals later.

Stop and think about what makes you "YOU".  How can you use this in your marketing efforts?  Knowing who and what you are will simplify your marketing efforts because it will allow you to be yourself and you will never have to worry about exceeding your own expectations to deliver service that is beyond your capabilities.

Look at others marketing efforts and decipher what you do differently to differentiate yourself from the competition.  Utilizing your best attributes to their fullest potential will have the prospect sold on using your services before you ever meet them.

As always, if you have any questions, please let me know.  I will be happy to assist you in any way that I am able.

Just thought you should know.

Have a profitable day!

Steven