Don't wait for your Blog to "Pull" people in..."Push" it at them!

By
Real Estate Broker/Owner with Tutas Towne Realty, Inc and Garden Views Realty, LLC BK607690

Blogging..Push me Pull me marketingHi Folks. I know I've written about this topic on several occasions but I feel it's worth repeating. Don't wait for people to find your blog, PUSH it at them. The way I look at it is, I spend a lot of time and effort putting together blog articles. Just about every thing anyone could ever want to know about Real Estate in Poinciana Fl, what I do and how I do it, I have already written about. Why not use it?   

Here's an Email I recently sent out:

Hi Mr New Seller,  

I have attached the listing agreement for your review and signatures. Also, there is a 5 page "Property Disclosure" that needs to be completed. Please initial ALL pages and sign/date where indicated. I will pick up the key from xxxxxx Realty on my way over to the house tomorrow morning.

OK a couple of points:

My suggestion is to Range Price the property from $179,000 to $189,000 trying to sell as close to $185,000 as possible. By pricing this way, I am able to enter the property into the MLS(Multiple listing service) at the lower price in the Range. This will make your property the best priced home of it's size in Poinciana. This will increase our showings and increase our chances of getting offers. When priced this way, the first line in the public remarks will read: "This property is Range Priced. The seller will consider offers between $179,000 and $189,000 with $189,000 being a full price offer" We are basically inviting offers.

This LINK will explain Range Pricing in more detail.

Also, we will advertise in the listing, that the Seller will contribute towards the Buyer's closing costs at the right price. Buyers ARE going to ask for closing costs. You can count on it. The maximum allowable is normally 3%. They are going to ask and they are going to expect it. So count on about $5,800. With the Range Pricing we will just have to negotiate accordingly. If we are giving.... they are paying.

Paying Buyer's Closing Costs

Mr New Seller, I want to thank you again for the opportunity. I know time is of the essence and I will do everything I can to get this house sold quickly. If we need to make adjustments I will let you know immediately.

Please send the contract and disclosure back to me at FX 863-xxx-xxxx or you can scan and email.   Give me a call with any questions you may have.

OK, I know this is a very stressful time for you and your family. So here you go......have a laugh at my expense.

Broker Bryant's Redneck Counter Offer

Now wasn't that fun? 
 
END OF E-MAIL

So simple.....yet so effective. "Pushing" your articles at folks is another easy way to enhance your communications. Whay say you?

****Image used with permission of Mount Lehman Llamas. Thanks Brian!

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The BIO for Bryant Tutas

 

 Tutas Towne Realty, Inc handles Florida real estate sales, Florida short sales, Florida strategic short sales, Florida pre-foreclosure sales, Florida foreclosures in Kissimmee Florida Short Sales, Davenport Florida Short Sales, Haines City Florida Short Sales, Poinciana Florida Short Sales, Solivita Florida Short Sales,  Orlando Florida Short Sales, Celebration Florida Short Sales, Windermere Florida Short Sales. Serving all of Polk, Osceola and Orange Counties Florida. Florida Short Sale Broker. Short Sale Florida.

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Rainer
292,552
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate

BB, I don't write nearly as many "how to" posts as you do but I can see how this could be extremely beneficial.  Maybe I will provide links to YOUR posts:)

Apr 29, 2009 08:53 AM #80
Rainmaker
601,332
Donne Knudsen
Los Angeles & Ventura Counties in CA - Simi Valley, CA
CalState Realty Services

BB - I have to say that this was a very timely post for me.  Earlier this year, I started including links to my blogs in some of my emails to clients and prospects just like the way you illustrated, with the intention of driving people to my blog.  Being new to AR (eight month & counting), I didn't have a lot of material to "push" at them but I did the best I could with what I had to work with.  After awhile, it just sort of became habit and the more material I had to work with the more often I got to practice the opportunity.

Recently, I got a call from a Realtor, who found me on AR, and we had an incredible conversation where she turned over three clients to me that I am now working with in trying to get them pre-approved for a local county dpa program.  In following up with the Realtor to thank her for the business and update her about the appts I've made to meet with her clients, I included some links to some of my blog posts about some topics that she and I discussed.

Last night, I got a call from a woman who told me she was referred by the Realtor.  The woman is interested in purchasing her first investment property and the Realtor had sent her my blog link about a post I wrote for first time investors.  I'm meeting with the woman later this week to get her pre-approved.

This morning, I got a call from the Realtor and she was also intrigued by the same post I sent her and she too is looking to buy her first investment property and wants to know more about the program I was promoting.  All because I included links to some of my blog posts in an email.

Anyway, I just wanted to tell you that and hopefully some other newbie reading this post will not feel so discouraged because they don't have a huge library of blog posts to work with and hopefully they will feel inspired to do the best they can with what they have to work with like I did.  While I am no master blogger like you and much of the AR community, I have managed to do ok with what I have to work with and so far, it's working out well for me.  Thx for being an inspiration to us newbies BB.  :)

Apr 29, 2009 09:21 AM #81
Rainmaker
601,332
Donne Knudsen
Los Angeles & Ventura Counties in CA - Simi Valley, CA
CalState Realty Services

BB - Forgot to mention - Broker Bryant's Redneck Counter Offer - ROTFLMAO!  That was hilarious.  You go BB (& TLW too).

Apr 29, 2009 09:38 AM #82
Rainer
37,160
Jim & Cathy Wood Greater Nashville Area Real Estate
Crye-Leike Realtors, Inc. - Mount Juliet, TN

Funny Videos!

Apr 29, 2009 09:49 AM #83
Anonymous
Zeta Cross

Your point is a great one....but I wonder about the timing? There is so much to read before you have to read the blog. I'd pick a less wordy opportunity.

Apr 29, 2009 09:53 AM #84
Rainmaker
341,571
Eric Reid
Renaissance Realty Group of Keller Williams Atlanta Partners - Lawrenceville, GA

Wordless Wednesday comment:.

Your a Featured Post

Apr 29, 2009 11:07 AM #85
Rainmaker
1,004,473
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

@ Donne:  That "shotgun" video... the Redneck Counter Offer... is totally disgraceful.  How anyone could ROTFLYAO... is totally beyond me.  There is so much unnecessary violence in this country... and to do a video on this, and laugh at this is just bizarre. 

Apr 29, 2009 11:39 AM #86
Ambassador
557,018
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Karen...

Have you ever heard the saying about if you have nothing nice to say...Perhaps you should hush up? I for one get very tired of you saying things around The Rain that are best left unsaid. If you don't like what you're reading please feel free to scroll on. I promise not to hold it against you :)

TLW...ROAR!

Apr 29, 2009 11:50 AM #87
Rainmaker
1,142,060
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

Karen Anne, The seller I made this video for called me in tears because we had just received another really low offer on her house. She and her husband had already moved across country and the stress was getting to them. After I sent her this video she called me back with tears of joy and laughter in her voice. How can you poissibly find that "disgraceful"? You are certainly entitled to your opinion but it is neither welcomed or needed on my blog. So please just move on. This blog is for teaching and learning. 

Apr 29, 2009 12:19 PM #88
Rainmaker
2,498,928
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

BB and TLW....right on! Once you start reading a blog and find if offensive...move on.  I, like most of the commenters here liked the video. You got to have a sense of humor...or you will dry uppppp.  I am so glad your sellers got some laughter.  especially with the stress of selling the house.

Apr 29, 2009 02:31 PM #89
Rainer
78,096
Bill Saunders, Realtor®
Meyers Realty - Hot Springs, AR
www.BillSellsHotSprings.com

BB and TLW,

I am new to all this, but must agree that laughter is the best medicine for stress, and the redneck counter was absolutely hilarious. You have great teachings, Obi Wan. I return often. Thank you from a newbie.

TLW, great to have you roaring...and shooting!It was a good shot...bet few people ski in front of your house ;).

all the best...

Apr 30, 2009 01:44 AM #90
Rainmaker
1,535,496
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

I'm thinkin I could be good friends with TLW and her counteroffer persuader.  Good shot BTW.  What did the agent think of your reply?  Maybe you could do that in another video.

Excellent points to include our other instructive/informative posts with emails, etc.  I keep forgetting that.

Apr 30, 2009 05:09 AM #91
Rainmaker
272,833
Carrie Sampron
Home Smart Realty Group - Highlands Ranch, CO
ABR SFR & Kathy Sampron (303) 931-3629 Highlands R

Bryant:  Love this idea!  Thanks.

Apr 30, 2009 08:57 AM #92
Ambassador
3,991,974
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

BB - Great suggestion. I promote my blogs in lots of ways but not quite as eloquently as you in this email letter to your seller client. Terrific idea.

Jeff

Apr 30, 2009 10:33 AM #93
Rainer
55,551
Kelsey Barklow
Hurd Realty - Johnson City, TN
423/948-9154

Your publicized price range in the MLS is very interesting. We do not do that here in NE TN. I still love your Redneck Counteroffer video. It cracks me up everytime.

Apr 30, 2009 01:53 PM #94
Rainmaker
252,068
Benjamin Clark
Homebuyer Representation, Inc. - Salt Lake City, UT
Buyer's Agent - Certified Negotiation Expert

I like the concept and I especially liked your blog about sellers who will not "pay" the Buyer's closing costs...

Also, I'll be adding the redneck counter offer to my arsenal... There is bound to be a time when I can use that one...

Apr 30, 2009 04:36 PM #95
Rainmaker
42,689
Michael Barrow
Keller Williams Realty - San Diego Metro - San Diego, CA
Realtor, San Diego CA Real Estate

Great advice.  Thanks for the tip!

May 01, 2009 04:30 AM #96
Rainmaker
33,644
Susan Zanzonico
Berkshire Hathaway Home Services - Morristown, NJ
Sellers/Buyers Agent, Morristown NJ Real Estate

I do try to do this, but you know there are so many things and you forget, plus your post has actually given me a few more ideas on various ways to push the blog in the face, so thanks for the reminder and inspiration Brian!  Loved the video and TLW's counter offer.

May 02, 2009 03:13 PM #97
Rainmaker
307,518
Ryan Hukill - Edmond
ShowMeOKC Real Estate Pros of KW Elite - Edmond, OK
Realtor, Team Lead

As always BB, great points for everyone to follow. We can cut out on a lot of duplication, or explaining the same things over & over to different people, by simply using our blog as the informative tool that it is.

May 04, 2009 05:22 AM #98
Ambassador
2,298,288
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

I have never sent links to my blog posts to clietns.  Great idea. Thanks for the post.

May 06, 2009 11:47 PM #99
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Rainmaker
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