Rules for a Changing Game - The Rules of Social Media for Real Estate

Education & Training with @properties

The Humanizing of the Social Web for Business 4-29-09 - Dollinger

The Humanizing of the Social Web for Business 4-29-09 - Dollinger Matt Dollinger

" In this presentation that I did for the Chicago Sparkt event ( I touched the "Rules for a Changing Game" for real estate and business in general. With the emergence of Social Media into the business world we are moving from a "why" to a "how" strategy for this new technology. In this presentation I talk about what is NOT going to happen in business, and more importantly what innovative and successful companies are implementing today."

A synopsis of the presentation:

So the topic was “Rules for a Changing Game” and I was presenting to a group called Sparkt (

Anyway, what I was trying to convey in the first 11 slides was that Social Media is not the silver bullet to a changing RE market.

11-20 Examples of what innovative companies are doing using it – to be more human

20-28 is a little bit about monitoring social brand online and reputation management

And from 28+ here’s where I stepped outside the model to take some things from Peter Kim and David Armano.

If you haven’t read Peter Kim’s paper about “Social Media Predictions 2009” you should definitely check it out.

My thoughts in the presentation are that if “we” (those using social media to promote our business) could go through a simple 4 part checklist prior to sending the message, it would protect our brand, reputation, enhance our connecting with clients, and allow us to speak in a human and authentic voice.

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Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Excellent presentation Matt. Did you meet my daughter at Spark? She was with Bob Stewart or either in the hotel setting up appointments for the weekend.

May 01, 2009 12:52 AM #1
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Matt- Just went through your presentation.  Nicel laid out way to show the "why" of SMM.

May 08, 2009 07:55 AM #2
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