A synopsis of the presentation:
So the topic was “Rules for a Changing Game” and I was presenting to a group called Sparkt (sparkt.org).
Anyway, what I was trying to convey in the first 11 slides was that Social Media is not the silver bullet to a changing RE market.
11-20 Examples of what innovative companies are doing using it – to be more human
20-28 is a little bit about monitoring social brand online and reputation management
And from 28+ here’s where I stepped outside the RE.net model to take some things from Peter Kim and David Armano.
If you haven’t read Peter Kim’s paper about “Social Media Predictions 2009” you should definitely check it out.
My thoughts in the presentation are that if “we” (those using social media to promote our business) could go through a simple 4 part checklist prior to sending the message, it would protect our brand, reputation, enhance our connecting with clients, and allow us to speak in a human and authentic voice.
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